Introduction

As a first-time user, you may have heard the term Account-Based Marketing (ABM) software being used frequently in the marketing world. In this article, we will provide an overview of what ABM software is and why it's important for you to consider using it in your marketing strategy.

What is ABM Software?

ABM software is a tool that marketers use to identify and target high-value accounts. Unlike traditional marketing tactics that target a wide audience, ABM software allows you to tailor your messages and tactics to specific accounts. This approach helps you to create highly personalized and effective campaigns that cater to the specific needs of your target audience.

Why is ABM Software Important?

• Increased ROI: By targeting high-value accounts, you're more likely to see a high return on your marketing investment.


• Improved Sales and Marketing Alignment: ABM software helps to bring sales and marketing teams together, working towards the same goals. By focusing on specific accounts, sales and marketing teams can work collaboratively to win new business.


• Personalized Messaging: ABM software allows you to create highly-customized messaging that resonates with your target accounts. This personalization helps to build trust and credibility with your prospects.


• Increased Account Engagement: ABM software enables you to engage with your target accounts on a more personal level, leading to increased engagement with your brand.

Overall, ABM software is an important tool to consider if you're looking to take your marketing strategy to the next level. It allows you to focus your efforts on high-value accounts, improving your ROI, and building stronger relationships with your target audience.

If you're interested in learning more about ABM software and how it can benefit your business, check out ExactBuyer. We provide real-time contact and company data that can help you build targeted audiences for your ABM campaigns.

Key Features of ABM Software

Account-Based Marketing (ABM) software is designed to help companies narrow down their target market to specific accounts or businesses and create personalized marketing strategies for them. When selecting ABM software, there are several important features to consider. Some of these key features include:

1. Account Discovery

The first step in any successful ABM campaign is identifying the right accounts to target. ABM software with account discovery features will help you identify accounts that are a good match for your business based on criteria such as industry, company size, revenue, and more.

2. Audience Segmentation

Once you have a list of target accounts, the next step is to segment them into different groups based on factors such as job title, department, or buying stage. ABM software with audience segmentation capabilities will help you group your target accounts into different segments, allowing you to create personalized marketing messages for each group.

3. Personalization and Customization

ABM software should enable you to create personalized and customized campaigns for your target accounts. This means being able to create individualized messaging, content, and promotions that are specific to each account or account segment.

4. Analytics and Reporting

Analytics and reporting tools are essential for measuring the success of your ABM campaigns. Look for ABM software that provides real-time tracking and reporting on key metrics such as engagement rates, conversions, and revenue generated.

5. Integration

ABM software should be able to seamlessly integrate into your existing marketing technology stack. Look for software that integrates with your CRM, marketing automation platform, and other marketing tools you already use.

• Account discovery


• Audience segmentation


• Personalization and customization


• Analytics and reporting


• Integration

Considering these key features when selecting ABM software will help you choose the best solution for your business needs and ultimately achieve better results from your ABM campaigns.

Top ABM Software Providers

If you're looking for account-based marketing (ABM) software to help you build more targeted audiences and achieve your sales and marketing goals, you're in the right place. In this article, we'll review the top ABM software providers in the market, including their pricing models, user ratings, and unique features.

1. ExactBuyer

ExactBuyer provides real-time contact and company data and audience intelligence solutions to help you find new accounts in your territory, your next top engineering or sales hire, an ideal podcast guest, or even your next partner. Their AI-powered search feature allows you to type in a sentence and get related contacts or companies. ExactBuyer offers a sales plan starting at $495 per month, a recruiting plan starting at $249 per month, a marketing plan starting at $899 per month, and an API plan starting at $999 per month. They also offer custom enterprise plans for teams.

2. Terminus

Terminus is an ABM platform that enables B2B marketers to target accounts, engage decision-makers, and accelerate marketing and sales pipeline velocity at scale. With Terminus, you can do account-based advertising, web personalization, email marketing, and sales insights. Their pricing is customized based on the size and complexity of your business. They offer a free trial.

3. Engagio

Engagio is an account-based platform that helps teams target, measure, and communicate with accounts more effectively. With Engagio, you can do account-based advertising, web personalization, integrated sales development, and account analytics. Their pricing is customized based on your specific needs. They offer a free trial.

4. Demandbase

Demandbase is an ABM platform that helps B2B companies identify and target the accounts they care about most, engage with them across channels, and close more deals. With Demandbase, you can do account-based advertising, website personalization, account-based marketing analytics, and sales intelligence. Their pricing is customized based on your specific needs. They offer a free trial.

• Conclusion: These were the top ABM software providers available in the market along with their unique features and pricing models. Depending on your specific requirements, you can choose the one that suits you the best.

If you want to learn more about ExactBuyer and their offerings, you can visit their website here.

Case Studies

If you're considering implementing ABM software for your business, it can be helpful to see real-life examples of how it has been successfully used before. Our case studies provide specific details and strategies used to achieve positive results with ABM software.

Company A: Increased Pipeline and Revenue

• Challenge: Company A wanted to increase their pipeline and revenue in a specific industry.


• Solution: Using ABM software, they identified key accounts and targeted them with personalized messaging and content.


• Results: Company A saw a 60% increase in pipeline and a 45% increase in revenue within 6 months.

Company B: Improved Sales Team Efficiency

• Challenge: Company B's sales team was spending a lot of time on prospecting and lead research.


• Solution: By using ABM software to identify and prioritize high-value accounts, the sales team was able to spend more time on actual selling.


• Results: Company B saw a 35% increase in sales productivity and a 25% decrease in time spent on lead research.

Company C: Enhanced Customer Experience

• Challenge: Company C wanted to improve their customer experience by providing personalized content and communication.


• Solution: Using ABM software, they identified customer segments and targeted them with custom content.


• Results: Company C increased customer engagement by 50% and saw a 30% increase in upsell opportunities.

By showcasing real examples of successful ABM software implementation, we hope to provide you with valuable insights and inspiration for your own strategy.

Interested in learning more about ABM software? Contact us here.

Implementation and Best Practices

Implementing ABM software can be incredibly beneficial for your business, but it's important to do it right in order to see the best results. Here are some tips for effectively implementing ABM software and integrating it with your existing marketing strategy, as well as best practices for maximizing its potential.

Tips for Implementation

• Start with clear and defined goals for your ABM strategy


• Make sure you have the right team in place to execute the strategy


• Choose the right ABM software for your needs


• Ensure your data is accurate and up-to-date


• Set up your targeting and segmentation strategy


• Integrate your ABM software with your other marketing tools

Best Practices

Once you've implemented your ABM software, it's important to follow best practices in order to maximize its potential. Here are some best practices to keep in mind:

• Align your sales and marketing teams to work together effectively


• Regularly review and refresh your target account list


• Create personalized content and messaging for each target account


• Track and measure your ABM success metrics


• Continually optimize and improve your ABM strategy

By following these tips for implementation and best practices, you can ensure that your ABM software is effectively implemented and leveraged for maximum impact on your business.

Conclusion

After reading this guide on ABM software for first-time users, here is a summary of the key takeaways:

• ABM software helps businesses target and engage with key accounts instead of a broad audience.


• There are various types of ABM software available, including those that focus on data and analytics, automation, and personalization.


• When choosing ABM software, first-time users should consider their specific business needs and goals.


• ExactBuyer provides real-time contact and company data that can help users build more targeted audiences, with AI-powered search features and integrations with Hubspot and Salesforce.

Based on these takeaways, we recommend that first-time users carefully evaluate their options and consider ExactBuyer as a valuable resource for building effective ABM strategies.

Visit our website or contact us to learn more about our solutions and pricing plans.

How ExactBuyer Can Help You

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