Maximize Your Marketing Efforts with the Ultimate ABM Platform

Table of Contents

Introduction

Account-based marketing (ABM) is a strategic marketing approach that focuses on targeting and engaging high-value accounts that are most likely to become customers. ABM platforms offer a range of benefits that can help businesses achieve their marketing goals. In this post, we will discuss the importance of targeting the right accounts and how our ABM platform, ExactBuyer, can help businesses achieve that.

The Importance of Targeting the Right Accounts

Targeting the right accounts is critical for the success of any marketing campaign. When businesses identify and engage with accounts that are most likely to become customers, they can improve their conversion rates, reduce their sales cycles, and increase their revenue. However, identifying these high-value accounts can be a challenging task, especially for businesses that operate in crowded markets.

ABM platforms like ExactBuyer can help businesses overcome this challenge by providing them with real-time contact and company data as well as audience intelligence solutions. With ExactBuyer, businesses can easily search for new accounts in their territory and find the contact information of decision-makers in those companies. They can also use the platform to search for top engineering or sales hires, ideal podcast guests, potential partners, and more.

How ExactBuyer Can Help Achieve Your Marketing Goals

ExactBuyer offers a range of features that can help businesses achieve their marketing goals. With our AI-powered search, businesses can type a sentence and get related contacts or companies. This feature can save businesses time and effort by providing them with relevant search results instantly.

ExactBuyer’s pricing plans are affordable and customizable according to business needs. With our Sales plan, businesses can get unlimited real-time employment updates and company search, unlimited search, AI-powered search, and native HubSpot and Salesforce integrations. Each plan can have up to four seats, making it easy for teams to collaborate and work together towards their marketing goals.

ExactBuyer’s Recruiting plan is designed for businesses that are looking to expand their talent pool. This plan includes access to over 270+ million verified candidates with direct emails, mobile phones, and social details. The plan also includes unlimited real-time employment updates, AI-powered search, and Boolean searches, skills, certifications, interests, work history, education, and over 75 other attributes.

ExactBuyer’s Marketing plan is ideal for businesses that are looking to generate more leads and conversions. The plan starts at $899 a month and includes native HubSpot and Salesforce integrations, schedule account and contact enrichments, market mapping, reporting and analytics, identify champions and decision-maker job changes, and real-time audience generation and deployment across every channel: email, phone, text, ad audiences.

Lastly, ExactBuyer offers an API that businesses can use to access all API endpoints, real-time contact and company data, technographics, firmographics, and demographics data, over 415M B2B and B2C contacts, and over 25M+ companies. The API plan starts at $999 a month.

ExactBuyer also offers custom enterprise plans that are tailored to businesses’ specific needs.

Overall, ExactBuyer’s ABM platform makes it easy for businesses to identify and engage with high-value accounts. By using our platform, businesses can improve their marketing ROI, increase their sales, and achieve their marketing goals.

Interested in learning more about ExactBuyer’s ABM platform? Contact us today or visit our pricing page to get started.

Key Features of our ABM Platform

ExactBuyer offers an advanced Account-Based Marketing (ABM) platform equipped with a wide range of cutting-edge features that can help businesses achieve their marketing goals. Our platform is highly intuitive and user-friendly, making it easy for marketers to create and manage targeted campaigns that drive results. Here are some of the key features of our ABM platform:

Automated Campaign Management

With ExactBuyer's ABM platform, you can streamline your campaign management process and drive efficiency. Our platform enables you to set up automated campaigns that run on autopilot, freeing up your valuable time and resources. Whether you're targeting specific accounts or individuals, our automated campaign management feature will help you save time and stay on top of everything.

Segmentation and Targeting

One of the biggest advantages of our ABM platform is its advanced segmentation and targeting capabilities. You can easily segment your target accounts and prospects according to various criteria such as industry, location, job title, and more. This feature enables you to create highly personalized messaging and campaigns that resonate with your audience and drive engagement.

Reporting and Analytics

We understand the importance of data-driven decision making in marketing, and that's why we offer a robust reporting and analytics feature. With ExactBuyer's ABM platform, you can track the performance of your campaigns, measure ROI, and gain insights into audience behavior. This information will help you optimize your campaigns over time and achieve better results.

Customized Campaigns

ExactBuyer's ABM platform provides marketers with complete control over their campaigns. You can customize your campaigns based on your unique requirements and preferences. With our platform, you can personalize your message, choose how you target your audience, and monitor your campaign performance in real-time.

Overall, our ABM platform is an indispensable tool for businesses looking to target high-value accounts and drive revenue. With automated campaign management, segmentation and targeting, reporting and analytics, and customized campaigns, our platform empowers marketers to achieve their marketing goals and improve their bottom line. Try ExactBuyer's ABM platform today and experience the power of advanced targeting and personalization for yourself. For more information, please visit our website or contact us for a demo.

Real-Life Case Study

In this section, we will provide a detailed example of how our ABM platform has helped one of our real-life clients achieve their marketing goals. We will discuss the specific features used and the results achieved.

Client Background

Start by providing a brief overview of the client and their industry. This sets the context for the case study and helps the reader understand the client's marketing challenges.

Challenges

List out the marketing challenges faced by the client. This could include low lead quality, difficulty in identifying target accounts, and ineffective marketing campaigns.

Solutions Used

Detail the specific features of our ABM platform that were utilized to address the client's challenges. This could include our real-time contact and company data, AI-powered search, and audience generation and deployment across multiple channels.

Results Achieved

Outline the results achieved by the client using our ABM platform. This could include increased lead quality, higher conversion rates, and improved ROI on marketing campaigns.

By showcasing a real-life example of how our ABM platform can be used to address common marketing challenges, we aim to provide valuable insights to our audience of potential customers.

How to Implement our ABM Platform:

Implementation of our ABM platform requires a few simple steps. Here is a step-by-step guide to help you:

Step 1: Onboarding

The first step is onboarding onto our platform. To do this, follow the below steps:

Once you have signed up, you will receive an email with instructions on how to access your account.

Log into your account and complete your profile with your preferences, goals, and use cases.

Contact our support team to schedule a demo and walk-through of our platform.

Step 2: Integration

After onboarding, the next step is integration with your existing systems. We currently offer native integrations with Hubspot and Salesforce. Here is what you need to do:

Go to the integrations section of your account settings.

Select the integration type you want (Hubspot or Salesforce).

Follow the prompts to connect your account.

Once connected, sync your contacts and data to our platform for seamless use.

Step 3: Customization

Now that you have onboarded and integrated your systems, you can customize your experience with our platform. Here is how:

Explore the different features of our platform and figure out which ones work for you.

Customize your search parameters to fit your specific needs.

Set up automated alerts and notifications for new leads, opportunities, or changes in data.

Optimize your workflow by creating lists and segments of your target accounts or audiences.

By following these simple steps, you can easily implement our ABM platform and grow your business effectively.

Measuring Success with our ABM Platform

When it comes to Account-Based Marketing (ABM), measuring success and Return on Investment (ROI) is crucial in determining the effectiveness of your campaigns. Our ABM platform not only allows you to execute targeted campaigns but also provides you with the necessary tools to measure success and optimize your campaigns in real-time. Here are some metrics and KPIs that can be used to measure success with our ABM platform:

Metrics and KPIs for measuring success

Engagement Rate: Measures the level of interest from target accounts in your content and campaigns.

Conversion Rate: Measures the percentage of target accounts that have taken a desired action, such as filling out a form or requesting a demo.

Pipeline Velocity: Measures the speed at which target accounts move through your sales funnel, from initial contact to closed-won deals.

Revenue Generated: Measures the actual revenue generated from your ABM campaigns, which is the ultimate measure of success.

Our ABM platform makes it easy to track and report on these metrics through real-time campaign dashboards and reporting. You can easily view and analyze your ABM campaign performance, track lead activity, and measure campaign ROI all in one place.

Moreover, with our AI powered account and contact search feature, you can easily create targeted audiences that match your ideal customer profile, ensuring that your campaigns are reaching the right people. Our platform also integrates with HubSpot and Salesforce, allowing you to seamlessly integrate your ABM campaigns with your sales and marketing workflows.

By measuring the success of your ABM campaigns with our platform, you can optimize your campaigns to deliver more targeted and effective engagement, conversions, and ultimately, revenue. Ready to see the success our ABM platform can bring? Contact us today to start your free trial.

Conclusion

Account-Based Marketing (ABM) platform can significantly improve the targeting of your marketing efforts, leading to increased ROI and better engagement. Our platform at ExactBuyer provides real-time contact and company data audience intelligence solutions that help you build more targeted audiences.

By using our platform, you can find new accounts in your territory, your next top engineering or sales hire, an ideal podcast guest or even your next partner. With our AI-powered search, all you need to do is type a sentence, and related contacts or companies are generated.

Our platform has helped companies like Brex, Gorgias, Ramp, and Northbeam book more demos, qualify more deals, increase positive replies, and save time on list-building.

The Benefits of Using Our ABM Platform:

Real-time contact and company data

AI-powered search

Native Hubspot and Salesforce integrations

Market mapping

Reporting and analytics

Identifying champion and decision-maker job changes

Real-time audience generation and deployment

Our sales plan only costs $495 per month and includes unlimited real-time employment updates, unlimited search, AI-powered search, and native Hubspot and Salesforce integrations. We also offer recruiting and marketing plans or custom enterprise plans for teams.

If you're looking to improve your marketing efforts and achieve better results, try our ABM platform today. With our platform, you can streamline your marketing efforts and focus on what really matters to your business.

Don't take our word for it, try our platform yourself and see the results. To learn more, visit our website at https://www.exactbuyer.com.

How ExactBuyer Can Help You

Reach your best-fit prospects & candidates and close deals faster with verified prospect & candidate details updated in real-time. Sign up for ExactBuyer.