Introduction

If you are a business that is struggling with targeting key accounts, then Account-Based Marketing (ABM) might be the perfect solution for you. ABM is a strategic approach that focuses on identifying key accounts and creating personalized marketing campaigns to target them.

What is Account-Based Marketing?

Account-Based Marketing is a B2B marketing strategy that focuses on identifying and targeting high-value accounts that are a good fit for your company. This strategy involves creating personalized marketing campaigns that are designed to engage and convert these accounts into customers.

ABM is a targeted approach that is different from traditional B2B marketing tactics. In traditional marketing, businesses typically create campaigns that target a large number of prospects in the hopes of generating leads. However, with ABM, businesses identify key accounts and create personalized campaigns that are designed to resonate with the specific needs and pain points of those accounts.

How can ABM help businesses target key accounts more effectively?

• Personalized approach - By creating personalized campaigns for key accounts, businesses can create a more targeted approach that speaks directly to the needs and pain points of those accounts.


• Increased engagement - Personalized campaigns are more likely to resonate with key accounts, leading to increased engagement and higher conversion rates.


• Better ROI - By focusing on high-value accounts, businesses can achieve a better return on investment (ROI) for their marketing efforts.


• Stronger relationships - ABM helps businesses build stronger relationships with key accounts, leading to increased customer retention and advocacy.


• Improved sales alignment - ABM involves close collaboration between marketing and sales teams, leading to better alignment and improved sales performance.

Overall, ABM is a powerful strategy that can help businesses target key accounts more effectively, leading to increased revenue and growth.

Benefits of ABM Software

Account-Based Marketing (ABM) software provides several advantages for businesses. By implementing ABM software, businesses can enhance their marketing and sales strategies by targeting key accounts and individuals, providing personalized content, and streamlining their sales processes. In this post, we'll explore the many advantages of using ABM software.

Personalized Content

One of the main benefits of ABM software is the ability to deliver targeted, personalized content. By targeting individual accounts and decision makers, businesses can create content that addresses their specific pain points and challenges, increasing the likelihood of engagement and conversion.

Targeted Outreach

ABM software allows businesses to tailor their outreach efforts to specific accounts and individuals, ensuring that messages are relevant and timely. By using data-driven insights, businesses can craft messages that resonate with their target audience, resulting in increased engagement and conversion rates.

Streamlined Sales Process

With ABM software, businesses can streamline their sales process by identifying high-value accounts and leads, and focusing their efforts on those with the highest potential for conversion. By prioritizing these accounts, businesses can improve their sales efficiency, reduce their sales cycle times, and ultimately close more deals.

• Identify high-value accounts


• Focus efforts on most potential leads


• Improve sales efficiency and reduce sales cycle times


• Close more deals

In conclusion, ABM software provides myriad benefits for businesses, including personalized content, targeted outreach, and streamlined sales processes. By leveraging the power of ABM software, businesses can improve their marketing and sales strategies, reach key accounts and decision makers, and ultimately drive revenue growth.

Key Features of Our ABM Software

Our ABM software is designed to help you target key accounts and build more targeted audiences. Here are some of the key features that set our software apart:

AI-Powered Search

Our software features AI-powered search capabilities that allow you to quickly and easily find related contacts and companies. Simply type in a sentence and let our software do the rest.

Real-Time Contact and Company Data

ExactBuyer provides real-time contact and company data that is updated regularly so that you always have access to the most current information about your target accounts. Say goodbye to outdated emails, phone numbers, and data!

Native Integrations with Popular CRMs

ExactBuyer is designed to seamlessly integrate with popular CRMs like Hubspot and Salesforce so that you can easily manage your contacts and accounts in one centralized location.

• Unlimited real-time employment updates and company search


• Unlimited search capabilities


• Access to over 270+ million verified candidates with direct emails, mobile phones, and social details


• A marketing plan that includes market mapping, reporting and analytics, and real-time audience generation and deployment across every channel


• An API with access to all API endpoints, real-time contact and company data, and over 415M B2B & B2C contacts and 25M+ companies is also available

Our software is available at an affordable price point starting at just $495 a month for a sales plan, which offers unlimited real-time employment updates and company search, unlimited search, AI-powered search, and native Hubspot and Salesforce integrations. Each plan can accommodate up to 4 seats, and we also offer a recruiting plan for $249 a month and a marketing plan starting at $899 a month. Custom enterprise plans are also available for teams.

Visit our website to learn more about our ABM software and all the features it has to offer. If you have any questions, feel free to contact us.

How Our ABM Software Works

ExactBuyer's ABM software is designed to help businesses identify and target key accounts with personalized content and outreach. The software works by following a simple process that can help businesses reach their target audience effectively. Here's how our ABM software works:

Step 1: Identify Ideal Accounts

The first step in our ABM software process is to identify the ideal accounts that you want to target. With our software, you can easily search for companies and contacts that match specific criteria. Our AI-powered search feature also allows you to find related companies and contacts based on a sentence. This ensures that you can find the right companies and contacts that are most likely to convert into valuable leads.

Step 2: Generate Personalized Content

Once you have identified the ideal accounts, the next step is to generate personalized content that resonates with your target audience. ExactBuyer's audience intelligence solutions can help you create personalized messaging, email automation, and ad campaigns that are tailored to the specific accounts you are targeting.

Step 3: Outreach to Targeted Accounts

The final step is to reach out to the targeted accounts with your personalized content. Our ABM software enables businesses to deploy their outreach initiatives in real-time across every channel: email, phone, text, and ad audiences.

By following these steps, our ABM software can help businesses reach their target audience effectively and drive conversions. If you're interested in learning more about our ABM software, you can check out our website https://www.exactbuyer.com/ or contact us https://www.exactbuyer.com/contact.

Success Stories

At ExactBuyer, our ABM software has helped numerous businesses see success with their sales process. We are proud to share some of our success stories:

Brex

• 40% more booked demos

Brex was struggling with generating qualified leads and booking demos for their sales team. With the help of ExactBuyer, they were able to identify their target audience and create a more focused sales strategy. As a result, they saw a 40% increase in booked demos.

Gorgias

• 55% more qualified deals

Gorgias was facing a challenge in identifying high-quality leads and closing more deals with their sales team. ExactBuyer provided them with accurate and up-to-date contact and company data, which enabled them to personalize their outreach and engage with their ideal customers. As a result, they saw a 55% increase in qualified deals.

Ramp

• 70% more positive replies

Ramp was struggling with getting responses from their target audience and engaging with them effectively. With the help of ExactBuyer's audience intelligence solutions, they were able to identify the key decision-makers and personalize their messaging. This resulted in a 70% increase in positive replies.

Northbeam

• 95% less time for list building

Northbeam was spending a significant amount of time and resources on list building and lead generation. ExactBuyer's AI-powered search capabilities allowed them to quickly and efficiently find the right contacts and companies. This resulted in a 95% reduction in time spent on list building.

These success stories demonstrate how ExactBuyer's ABM software can help businesses improve their sales process and achieve better results. Contact us today to learn how we can help your business grow.

Contact us

Pricing and Plans

At ExactBuyer, we provide real-time contact and company data solutions that help you build more targeted audiences. Our ABM software offers a range of pricing plans to meet the diverse needs of our customers. Here is an overview of our pricing and plans:

Sales Plan

Our Sales Plan starts at $495 a month, which offers unlimited real-time employment updates and company search, unlimited search, AI-powered search, and native Hubspot and Salesforce integrations. Each plan can have up to four seats, making it perfect for small sales teams.

Recruiting Plan

Our Recruiting Plan is priced at $249 a month and includes access to over 270+ million verified candidates with direct emails, mobile phones, and social details. Additionally, the plan has unlimited real-time employment updates, AI-powered search, boolean searches, skills, certifications, interests, work history, education, and +75 other attributes.

Marketing Plan

Our Marketing Plan starts at $899 a month and includes native Hubspot and Salesforce integrations, schedule account and contact enrichments, market mapping, reporting and analytics, identify champions and decision maker job changes, and real-time audience generation and deployment across every channel: Email, Phone, Text, Ad Audiences. This plan is suitable for marketing teams of all sizes.

API Plan

Our API Plan is priced at $999 a month and provides access to all API endpoints, real-time contact and company data, technographics, firmographics and demographics data, over 415M B2B and B2C contacts, over 25M+ companies. This plan is perfect for businesses that want to create custom integrations with their existing software stacks.

Custom Enterprise Plans

We also offer Custom Enterprise Plans which are tailored to meet the specific needs of larger teams. To view pricing for our Custom Enterprise Plans or for any other pricing plans, please visit https://www.exactbuyer.com/pricing.

With our flexible pricing options, we make it easy for businesses of all sizes to take advantage of our ABM software and build targeted audiences. Whether you're a small business owner or a large enterprise, ExactBuyer has a pricing plan that fits your needs. Get started today and see the power of real-time contact and company data for yourself.

Conclusion:

In conclusion, using ABM software can significantly simplify the sales process and help businesses achieve their sales goals more efficiently. By utilizing ExactBuyer's real-time contact and company data, companies can build targeted audiences, find new accounts in their territory, and even identify potential partners.

Benefits of using ABM software:

• Increased Sales Efficiency: By providing accurate and real-time data, ABM software can help businesses streamline their sales process and focus on the accounts that are most likely to convert.


• Better Targeting: ABM software enables businesses to create highly targeted campaigns that are tailored towards key accounts. This can result in higher conversion rates and more qualified leads.


• Improved ROI: With ABM software, businesses can save time and resources by targeting specific accounts instead of casting a wide net. This can result in a better return on investment and a more cost-effective sales process.


• Cross-Departmental Collaboration: ABM software encourages collaboration between sales, marketing, and other departments involved in the sales process. By working together, businesses can create a cohesive and effective sales strategy.

If you're interested in simplifying your sales process and achieving your sales goals more efficiently, we encourage you to try out ExactBuyer's ABM software today. With our real-time data and AI-powered search capabilities, you can build targeted audiences, find new accounts, and improve your ROI. Sign up for a plan today and start seeing the benefits of ABM software for yourself.

View our pricing plans, or contact us for more information on how we can help your business succeed.

How ExactBuyer Can Help You

Reach your best-fit prospects & candidates and close deals faster with verified prospect & candidate details updated in real-time. Sign up for ExactBuyer.