Introduction

As businesses seek to maximize their marketing ROI, there's a growing trend towards utilizing account-based marketing (ABM) strategies. ABM software plays a vital role in enabling businesses to improve their marketing results while keeping costs low. This blog post aims to provide an overview of ABM software and explain how it can be used to reduce marketing costs.

What is ABM software?

Account-based marketing software is a tool that enables businesses to identify and target specific accounts with personalized marketing experiences. ABM software typically includes functionalities such as audience identification, data analysis, segmentation, and customized messaging.

With the rise of digital marketing, ABM software has become critical in helping businesses create more targeted and personalized marketing campaigns. By using ABM software, businesses can reduce their marketing costs while improving the overall effectiveness of their campaigns.

How ABM software can reduce marketing costs

Here are some ways in which ABM software can help businesses reduce their marketing costs:

• Improved targeting: By utilizing ABM software, businesses can avoid targeting prospects that are unlikely to convert. This means that they can focus their marketing resources on high-value targets that are most likely to become customers, reducing marketing waste and maximizing ROI.


• Enhanced messaging: ABM software enables businesses to create custom messaging that resonates with specific accounts. This allows businesses to tailor their messages to the needs and preferences of each target account. By doing so, businesses can improve engagement and conversion rates.


• Streamlined processes: ABM software can help businesses streamline their marketing processes by automating tasks such as data collection, segmentation, and analysis. This reduces the time and manpower required to run effective marketing campaigns, reducing costs and improving efficiency.

In conclusion, ABM software is a powerful tool that can help businesses reduce their marketing costs while improving the effectiveness of their campaigns. By targeting high-value accounts, personalizing messaging, and streamlining marketing processes, businesses can maximize their marketing ROI and achieve their desired results.

To learn more about ABM software and how it can benefit your business, please visit ExactBuyer.

Streamlined Account Targeting

ExactBuyer's ABM software offers a powerful solution for B2B marketers to efficiently target high-value accounts based on specific criteria. By allowing you to set up custom filters, our software sifts through a massive database of contacts and companies to identify the ideal targets for your campaigns.

Efficient account targeting

The traditional method of targeting accounts involved manually sorting through lists of companies and contacts to identify the few that met specific criteria. This was a time-consuming and labor-intensive process that often led to missed opportunities and inefficiencies.

ExactBuyer streamlines this process by allowing you to set up filters based on different attributes like industry, company size, job title, location, and more. You can easily create custom filters that suit your specific needs and save them for future use.

Our software then searches through a massive database of contacts and companies, including over 415 million B2B and B2C contacts, and over 25 million companies. It returns a list of highly relevant targets that match your specific criteria and are ready for outreach.

Customized targeting criteria

ExactBuyer allows you to set up highly customized filters to target accounts that meet your specific needs. You can choose from a wide range of attributes like industry, company size, job title, location, technology use, and more.

Our software also allows you to combine different filters to narrow down your search and get highly specific targets. You can also save your filters for future use and easily update them as your targeting criteria change.

Real-time updates

ExactBuyer's ABM software constantly updates its database, so you can be sure that you're getting the latest and most accurate information. This ensures that you're targeting accounts that are still relevant and worth pursuing.

Conclusion

ExactBuyer's ABM software streamlines the account targeting process, allowing you to efficiently identify and target high-value accounts based on specific criteria. With our customized filters, massive database, and real-time updates, you can be sure that you're reaching the right people at the right time.

For pricing and plans, please visit our pricing page.

Automated Campaign Management

Automated Campaign Management software can be a game-changer for businesses looking to optimize their marketing campaigns. It automates the repetitive and time-consuming tasks that come with managing campaigns, saving time and resources for marketers.

Explanation of how the software automates campaign management tasks:

The software uses artificial intelligence and machine learning to automate tasks such as email scheduling, social media postings, and ad placements. It can also help with lead scoring, tracking user behavior, and segmenting audiences.

By automating these tasks, businesses can save time and focus on developing creative ideas and strategies for their campaigns. They can also ensure that their campaigns are consistent and timely, leading to better results and higher ROI.

Saving time and resources:

Automated Campaign Management software allows businesses to streamline their marketing efforts and optimize their resources. With less time spent on repetitive tasks, marketing teams can devote more time to developing creative strategies and personalized campaigns that resonate with their target audience.

Additionally, fewer resources are needed to manage campaigns, resulting in lower marketing costs in the long run.

• Automating tasks such as email scheduling, social media posting, and ad placement saves time.


• Streamlining marketing efforts optimizes resources.


• Devoting more time to developing creative strategies results in personalized campaigns that resonate with the target audience.


• Less time spent on repetitive tasks means a lower overall cost for managing campaigns.

In conclusion, Automated Campaign Management software is a valuable tool that businesses can use to save time, resources, and ultimately, money. By automating routine tasks, marketers can focus on developing creative strategies that resonate with their target audience, leading to better results and higher ROI.

Real-time Analytics

In the world of marketing, timing is everything. Real-time analytics provides insights into the performance of your campaigns as they happen, allowing for quick adjustments and optimizations. Our ABM software offers advanced real-time analytics that enable you to make data-driven decisions that improve campaign performance and reduce marketing costs.

How it Works

Our ABM software collects and analyzes data in real-time, providing you with a live dashboard that shows the performance of your campaigns as they happen. This allows you to quickly spot trends, identify areas that need improvement, and make adjustments to your campaigns based on real-time data.

Real-time analytics covers all aspects of your campaign, including audience engagement, ad performance, and conversion rates. With this real-time data, you can make informed decisions about where to allocate your budget and resources to get the best possible results.

Benefits of Real-time Analytics

• Quickly identify and adjust underperforming campaigns


• Optimize campaigns in real-time for better performance


• Make data-driven decisions based on real-time insights


• Reduce marketing costs by optimizing campaigns as they happen


• Improve ROI by allocating budget and resources to top-performing campaigns

Real-time analytics is a powerful tool for any business looking to improve their marketing performance and drive better results. With our ABM software, you can access advanced real-time analytics and take your campaigns to the next level.

Ready to see how our real-time analytics can drive results for your business? Contact us here to learn more.

Improved ROI

With the increasing competition in the market, it has become crucial for every business to have an effective strategy that can help them to achieve better returns on their investment. ExactBuyer offers a comprehensive solution that can help businesses to improve their ROI significantly. Let's discuss how using this software leads to a higher return on investment with examples and data if available.

Targeted Audiences

One of the primary advantages of ExactBuyer's software is its ability to help businesses find more targeted audiences. With this solution, companies can easily discover new accounts in their territory, the ideal podcast guest, or even their next partner. By providing real-time contact and company data, ExactBuyer makes it easier for businesses to reach out to the right people, which can lead to higher conversions.

Increased Efficiency

ExactBuyer's AI-powered search allows users to easily find related contacts and companies by just typing in a sentence. This not only saves time but also increases efficiency. Moreover, ExactBuyer's real-time employment updates and company search ensures that the data provided is up-to-date and relevant, which can significantly reduce the time and cost of list building.

Success Metrics

ExactBuyer has helped various companies to improve their ROI by providing them with accurate and relevant data. For example, Brex saw a 40% increase in booked demos after using ExactBuyer, while Gorgias experienced a 55% increase in qualified deals. Furthermore, Ramp received 70% more positive replies, and Northbeam was able to reduce their list building time by 95%.

Pricing

ExactBuyer offers various plans that start from $495 a month for the sales plan with unlimited real-time employment updates, company search, AI-powered search, and native hubspot and salesforce integrations. The recruiting plan is available for $249 a month, which provides access to over 270+ million verified candidates with direct emails, mobile phones, and social details. ExactBuyer also has a marketing plan that starts at $899 a month with various features to help companies identify and target their desired audience. Lastly, ExactBuyer has an API available for $999 a month, which provides access to all API endpoints, real-time contact, and company data, technographics, firmographics, demographics data, and over 415M B2B and B2C contacts, and over 25M+ companies.

By using ExactBuyer's solution, businesses can improve their ROI by targeting the right audiences, increasing efficiency, and having access to accurate and up-to-date data. With various plans available, ExactBuyer has a solution for every business's needs and budget.

Customer Success Stories

At ExactBuyer, we believe in delivering results and creating value for our customers. We are proud to share with you some real success stories of actual customers who have leveraged our ABM software to reduce their marketing costs and increase efficiency. These stories showcase how ExactBuyer's solutions have helped businesses like yours achieve their sales and marketing goals.

Success Story 1: Brex

• Challenges: Brex was struggling to build targeted audiences for their marketing campaigns, resulting in high marketing costs and low ROI.


• Solution: By leveraging ExactBuyer's real-time contact and company data solutions, Brex was able to build more targeted, qualified audiences and achieve 40% more booked demos.


• Results: Brex reported a significant reduction in marketing costs and an overall increase in efficiency.

Success Story 2: Gorgias

• Challenges: Gorgias was facing challenges in identifying the right decision makers and influencers within their target accounts, resulting in low conversion rates.


• Solution: By using ExactBuyer's audience intelligence solutions, Gorgias was able to identify the right champions and decision makers, leading to 55% more qualified deals.


• Results: Gorgias reported a significant increase in efficiency, resulting in reduced marketing costs and increased revenue.

Success Story 3: Ramp

• Challenges: Ramp was struggling with the time-consuming task of list building, resulting in low conversion rates and high marketing costs.


• Solution: By leveraging ExactBuyer's AI-powered search and real-time data updates, Ramp was able to significantly reduce the time spent on list building and achieve 70% more positive replies.


• Results: Ramp reported a significant increase in efficiency, resulting in reduced marketing costs and increased revenue.

Success Story 4: Northbeam

• Challenges: Northbeam was facing challenges in finding the right candidates for their recruiting needs, resulting in high costs and low ROI.


• Solution: By using ExactBuyer's recruiting plan, Northbeam was able to access over 270+ million verified candidates with direct emails, mobile phones, and social details, leading to faster and more efficient recruiting.


• Results: Northbeam reported a significant reduction in recruiting costs and an overall increase in efficiency.

These are just a few success stories of how ExactBuyer's solutions have helped businesses achieve their sales and marketing goals. Contact us today to learn how we can help your business reduce marketing costs and increase efficiency through our ABM software.

Contact us to request more information or to schedule a demo.

Conclusion:

Our ABM software offers a number of benefits to businesses looking to optimize their marketing efforts. Here is a summary of what we offer:

• Real-time contact & company data & audience intelligence solutions.


• AI-powered search capabilities that help you find new accounts, top hires, ideal podcast guests, and more with ease.


• Pricing plans to suit a range of budgets, starting at just $495 per month for our sales plan.


• An API for developers looking to leverage our data and functionality in their own applications.


• A successful track record of improving key performance metrics for well-known clients, including Brex, Gorgias, Ramp, and Northbeam.

If you're still unclear on whether our software is right for your business, we encourage you to try it out for yourself. Head to our website and sign up for a free trial today. We're confident that you'll see the benefits and be just as impressed with our software as our many satisfied customers.

How ExactBuyer Can Help You

Reach your best-fit prospects & candidates and close deals faster with verified prospect & candidate details updated in real-time. Sign up for ExactBuyer.