Introduction

Account-based marketing (ABM) software solutions have become increasingly popular in recent years as businesses strive to reach their target audience more effectively. ABM software allows companies to personalize their marketing efforts and create more targeted campaigns, helping them to generate quality leads and ultimately drive sales.

Explanation of ABM software

ABM software is a marketing technology that enables businesses to focus their marketing efforts on a select group of high-value target accounts. This is achieved by creating personalized campaigns that are tailored to the specific needs and pain points of each account. ABM software typically incorporates a range of marketing tools and features, including data analytics, customer segmentation, content marketing, and social media marketing.

One of the key benefits of ABM software is that it can help businesses to maximize their ROI by targeting high-value accounts that are most likely to convert. This is in contrast to traditional marketing methods, which often rely on a scattergun approach that is less targeted and therefore less effective.

Why user reviews are important

While ABM software can be an incredibly powerful tool for businesses looking to improve their marketing efforts, it's important to choose the right software for your specific needs. This is where user reviews come in. User reviews provide a valuable source of information about the strengths and weaknesses of different ABM software solutions, helping businesses to make more informed decisions.

When evaluating ABM software, there are a number of factors to consider, such as ease of use, scalability, pricing, and customer support. User reviews can provide insights into each of these areas, as well as the overall user experience of using the software.

• Some of the key benefits of reading user reviews include:


• Getting an unbiased opinion about the software from real users


• Gaining insights into the pros and cons of different solutions


• Learning about the customer support offered by different vendors


• Getting an idea of the pricing and value for money offered by different solutions

In summary, ABM software can be a powerful asset for businesses looking to improve their marketing efforts. However, it's important to choose the right solution for your specific needs. User reviews provide a valuable source of information that can help businesses to make more informed decisions and select the best ABM software for their requirements.

If you're interested in learning more about ABM software and how it can benefit your business, contact us at ExactBuyer.

Top ABM Software Comparison

If you're in the market for an account-based marketing (ABM) software, it can be overwhelming to choose from the vast amount of options available. To help you in your evaluation of alternatives, we've compared some of the top ABM software based on user reviews and ratings. We've highlighted their key features and functionalities to make it easier for you to determine which one best fits your needs.

1. ExactTarget

• Real-time contact and company data


• AI-powered search


• Native Hubspot and Salesforce integrations


• Pricing starts at $495 per month for the Sales plan with unlimited real-time employment updates and company search, unlimited search, and more.

2. Engagio

• Account-based analytics and attribution


• Integrated sales and marketing campaigns


• Customizable account journeys


• Price available upon request

3. Terminus

• Account-based advertising


• Intent data analytics


• Engagement insights and reporting


• Pricing starts at $2,000 per month for the Professional plan with 1,000 accounts and up to five users.

4. Demandbase

• Real-time targeting and personalization


• Account identification and prioritization


• Ad targeting and engagement reporting


• Price available upon request

By comparing these top ABM software options, you can make an informed decision on which one suits your business goals and objectives. Keep in mind that pricing and features may vary depending on your specific needs, so it's important to thoroughly evaluate each option.

Don't forget to also consider customer support availability, implementation time, and user interface when making your decision.

User Reviews and Ratings

Are you in the process of evaluating ABM software and looking for firsthand accounts from actual users? Look no further than our user reviews and ratings section, where we provide in-depth insights from people who have experience with the software.

In-Depth Reviews

Our in-depth reviews cover a variety of topics, including ease of use, features, customer support, and overall user experience. Each review is written by a verified user, so you can trust that the information provided is unbiased and based on real-world usage.

Ratings

In addition to written reviews, we also provide ratings based on a variety of criteria, such as functionality, value for money, and user interface. These ratings are compiled from multiple user reviews, giving you a comprehensive understanding of the strengths and weaknesses of each ABM software.

Personal Experiences

Our user reviews focus on providing personal experiences with ABM software, so you can get a sense of how the software has worked for others in similar industries or with similar use cases. Whether you're looking for insights on a specific feature or just want a general overview of the software, our user reviews can help.

• Verified user reviews


• Ratings based on multiple user reviews


• Insights on functionality, value for money, and user interface


• Personal experiences from users in similar industries or with similar use cases


• In-depth reviews covering ease of use, features, customer support, and overall user experience

By leveraging the firsthand experiences of actual users, our user reviews and ratings can help you make an informed decision when selecting the best ABM software for your needs.

Ready to start exploring user reviews and ratings? Head over to our user reviews and ratings page to get started.

Ease of Use

When evaluating ABM software, one of the most critical factors to consider is how easy it is to use. The software's user experience must be user-friendly, seamless, and intuitive, making it easy for users to manage the entire ABM process without difficulty. Here is an outline of the section:

User Interface

The user interface of any ABM software should be clean, intuitive, and straightforward, allowing users to navigate through the system without confusion. The interface should also make it easy for users to find the features they need and streamline their workflow.

Overall User Experience

The overall user experience is critical to consider when evaluating ABM software. The software should be designed to make things easy for its users, from onboarding to the daily use of different features. The platform's functionality should support user goals through providing robust features that cater to their specific needs. Certain ABM software have a learning curve that may present a challenge at first, so it’s of essence to evaluate the user experience overall to attain an understanding of it.

Potential Difficulties

While most ABM software will streamline the ABM process, certain software may provide a challenging experience for users. It can be challenging to manage reasonable workflows, or lack of functionality for specific use cases, or lack of dataset in certain areas of geography therefore leading to the use of less accurate datasets. Understanding the potential difficulties users may face can help determine whether a certain ABM software is suitable for your team needs.

Features and Functionality

When evaluating ABM software options, one of the most important factors is the features and functionality they provide. In this section, we will provide an in-depth analysis of the key features and functionality offered by various ABM software options.

Targeting Capabilities

• Account-based targeting


• Intent data targeting


• Behavioral targeting


• Industry-specific targeting


• Persona-based targeting

Automated Workflows

• Lead scoring and prioritization


• Lead nurturing


• Automated outreach and follow-up


• Trigger-based messaging


• Personalization and customization

Lead Management Tools

• Lead database and segmentation


• Lead tracking and monitoring


• Lead qualification and categorization


• Lead routing and distribution


• Lead enrichment and data cleansing

Reporting and Analytics

• ABM campaign performance metrics


• Account engagement and activity tracking


• ROI and revenue attribution


• Marketing and sales alignment metrics


• Customizable dashboards and reporting

By considering the features and functionality of each ABM software option, you can determine which one is the best fit for your organization's specific needs and goals.

Integrations

When evaluating ABM software, it's important to consider the integrations it offers with your existing marketing automation platforms and CRM systems. Here is a dedicated section to help you understand the integrations of each ABM software.

ABM Software Integrations

Each ABM software has different integrations available, so it's important to ensure that the software you choose is compatible with the platforms you currently use. Here are some of the integrations you should look for:

• Marketing automation platforms




• HubSpot


• Marketo


• Eloqua


• Pardot


• Act-On




• CRM systems




• Salesforce


• Microsoft Dynamics


• Zoho CRM


• SugarCRM




• Other integrations




• Google Analytics


• LinkedIn


• AdRoll


• Drift


• Outreach

By understanding the integrations available with each ABM software, you can ensure that the software you choose will seamlessly integrate with your existing tech stack, leading to a more streamlined and efficient marketing process.

Pricing and Cost

When it comes to evaluating ABM software options, pricing and cost are a crucial consideration for most businesses. Here we delve into the comparison of the pricing and cost of each ABM software, including any additional fees or hidden costs, and whether or not they offer a free trial or demo.

Comparison of Pricing and Cost

• ExactBuyer Sales Plan: $495/month for unlimited real-time employment updates and company search, unlimited search, AI powered search, native Hubspot and Salesforce integrations. Each plan can have up to 4 seats.


• ExactBuyer Recruitment Plan: $249/month for access to over 270+ million verified candidates with direct emails, mobile phones, and social details. This plan includes unlimited real-time employment updates, AI powered search, and Boolean searches, skills, certifications, interests, work history, education, and +75 other attributes.


• ExactBuyer Marketing Plan: Starts at $899/month with native Hubspot and Salesforce integrations, schedule account and contact enrichments, market mapping, reporting and analytics, identify champions and decision maker job changes. Real-time audience generation and deployment across every channel: email, phone, text, ad audiences.


• ExactBuyer API: $999/month for access to all API endpoints, real-time contact and company data, technographics, firmographics and demographics data, over 415M B2B and B2C contacts, over 25M+ companies.

It's important to note that all of ExactBuyer's plans come with verified and up-to-date data, and are transparent with no hidden costs to worry about.

Free Trial or Demo

ExactBuyer offers a free trial for all of its plans, giving potential customers the opportunity to experience the platform first-hand before committing to a subscription. Users can sign up for a free trial directly from the ExactBuyer website, where they can explore the platform's features and functionality for a limited time without any cost or obligation.

Conclusion

After researching and analyzing various ABM software based on user reviews, we have come to the following conclusions:

• The best ABM software for businesses in the B2B sector is Terminus.


• For businesses in the B2C sector, RollWorks is the best option.


• Madison Logic is the most user-friendly ABM software on the market.


• For businesses on a budget, Engagio offers the most affordable ABM software solution.

It is important to note that the best ABM software for your business will depend on your specific needs and goals. We recommend analyzing your target audience and business objectives before selecting an ABM software solution.

Contact ExactBuyer to learn more about how our real-time contact and company data and audience intelligence solutions can help you build more targeted audiences and grow your business.

Contact us today!

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