Introduction

In today's world, data is considered the new oil. It is an essential component for businesses, especially those engaged in B2B marketing, to stay ahead of the game. However, not all data is created equal. Inaccurate or outdated data can negatively impact a business's reputation, credibility, and profitability. This is where B2B data accuracy tools for data cleaning come into play. In this article, we will explain what B2B data cleaning is, the importance of having accurate data in B2B marketing, and briefly mention a high-accuracy data cleansing tool.

Explanation of what B2B data cleaning is

B2B data cleaning, also known as data scrubbing, is a process of identifying and removing inaccurate or obsolete data from a company's database. It involves detecting duplicate records, correcting misspellings or formatting errors, and updating contact information to ensure that the database is up-to-date and accurate.

Data cleaning is a time-consuming task that requires expertise and specialized tools. However, its benefits are significant. A clean database improves the effectiveness of marketing campaigns, reduces the chances of wasted resources, and enhances customer satisfaction by ensuring that customer data is up-to-date and relevant.

The importance of having accurate data in B2B marketing

Accurate data is the foundation of successful B2B marketing campaigns. It allows businesses to target the right audience, personalize their message, and deliver it through the most effective channels. Inaccurate data, on the other hand, can lead to wasted resources, missed opportunities, and damaged reputation.

According to a report by SiriusDecisions, up to 25% of B2B marketing database contacts contain inaccuracies. This can lead to poor lead generation, inefficient sales cycles, and reduced revenue. Therefore, it is essential for businesses to prioritize data cleaning and invest in high-accuracy data cleansing tools.

Brief mention of the high-accuracy data cleansing tool being discussed in the article

ExactBuyer is a leading provider of real-time contact and company data and audience intelligence solutions. Its AI-powered search tool allows businesses to find new accounts, top engineering or sales hires, ideal podcast guests, and partners quickly and accurately. ExactBuyer's data cleansing tool offers unlimited real-time employment updates and company search, AI-powered search, and native HubSpot and Salesforce integrations. It is available under different plans, including sales, recruiting, marketing, API, and custom enterprise plans.

Key Benefits of Using Our High-Accuracy Data Cleansing Tool

Increase Accuracy of B2B Data

Remove Duplicate Entries

Improve Engagement Rates with Accurate and Up-to-Date Data

Save Time and Resources by Automating the Data Cleansing Process

How Our Data Cleansing Tool Works

At ExactBuyer, our data cleansing tool is designed to help businesses maintain accurate and up-to-date contact and company data by removing invalid or outdated information. Here's a breakdown of how our tool works:

Types of Data the Tool Can Cleanse

Our tool can cleanse a variety of data types, including:

• Invalid email addresses


• Inaccurate phone numbers


• Missing or outdated job titles


• Incorrect company information


• And more

Cleaning Techniques

To ensure the highest level of accuracy, our data cleansing tool uses a combination of techniques:

• Fuzzy matching: This technique compares data fields to identify and correct inconsistencies, such as typos or variations in formatting.


• Data standardization: Our tool standardizes data to a consistent format, ensuring that all information is entered and stored in the same way.


• Data validation: Our tool checks data against a set of rules to ensure that it is accurate and valid. For example, we can verify that an email address is legitimate and active.


• Data enrichment: Our tool can add missing information to a record, such as job title or company size, using data from trusted sources.

By using a combination of these techniques, our data cleansing tool can help businesses ensure that their contact and company data is accurate, up-to-date, and ready for use in marketing and sales campaigns.

How Our Data Cleansing Tool Can Help Your B2B Business

As a B2B business, you rely heavily on having accurate and up-to-date data to succeed. However, over time, your data can become outdated, duplicated, or inaccurate, leading to wasted resources and lost opportunities. This is where our data cleansing tool comes in.

Our tool helps you improve your marketing efforts by ensuring that your data is clean, accurate, and reliable. Here are some of the ways our tool can help your business:

Improved Targeting

• With accurate data, you can more easily target the right audience for your products or services


• Our tool helps you remove duplicates and outdated information, allowing you to focus on a more refined audience

Better Campaign Results

• Dirty data can result in wasted resources and campaign efforts


• With our tool, you can be sure that your campaigns are reaching the right people, at the right time, and with the right message

Increased Sales and Revenue

• By targeting the right audience and running effective campaigns, you can increase your chances of closing more deals and generating more revenue


• Our tool can help you identify new opportunities and leads that you may have missed with dirty data

Don't just take our word for it - here are some examples of businesses that have benefited from using our data cleansing tool:

• Brex saw a 40% increase in booked demos


• Gorgias had a 55% increase in qualified deals


• Ramp experienced a 70% increase in positive replies


• Northbeam reduced their list building time by 95%

It's important to regularly clean your B2B data for optimal results. Don’t let bad data hold your business back. Try our data cleansing tool today and see the difference it can make for your business.

For more information about our pricing and plans, visit our pricing page or contact us to speak to a representative.

Conclusion

After discussing the importance of accurate data in B2B marketing, it is clear that having high-quality data is essential to the success of any business. Inaccurate data can lead to wasted resources and lost opportunities. This is why ExactBuyer offers a high-accuracy data cleansing tool to help businesses clean, verify, and enrich their data, resulting in more targeted audiences and improved results.

Recap of the benefits of using our high-accuracy data cleansing tool

• - Real-time contact and company data


• - Audience intelligence solutions


• - AI powered search to find new accounts in your territory, your next top engineering or sales hire, and even your next partner


• - Unlimited search with native Hubspot and Salesforce integrations


• - Over 270 million verified candidates with direct emails, mobile phones, and social details for our recruiting plan


• - Real-time employment updates, AI powered search, and boolean searches for our recruiting plan


• - Market mapping, reporting and analytics, and real-time audience generation and deployment for our marketing plan


• - Access to all API endpoints, real-time contact and company data, technographics, firmographics, and demographics data for our API plan


• - Custom enterprise plans available for teams

By using our data cleansing tool, businesses can improve their accuracy and save time on list building, ultimately leading to more qualified deals and positive replies.

Final thoughts on the importance of accurate data in B2B marketing

Accurate data is an essential foundation for any successful B2B marketing strategy. Without it, businesses risk making decisions based on incomplete or incorrect information, leading to wasted resources and lost opportunities. The use of a high-accuracy data cleansing tool can help businesses ensure that their data is up-to-date and accurate, leading to more targeted audiences and improved results.

Encouragement to try the tool for improved results

We encourage businesses to try our high-accuracy data cleansing tool to improve their results and gain a competitive edge. With our real-time contact and company data, audience intelligence solutions, and AI powered search, businesses can find new accounts in their territory, their next top engineering or sales hire, or even their next partner. Our tool offers unlimited search with native Hubspot and Salesforce integrations, and can help businesses save time on list building. Try ExactBuyer today for improved accuracy and results in your B2B marketing efforts.

How ExactBuyer Can Help You

Reach your best-fit prospects & candidates and close deals faster with verified prospect & candidate details updated in real-time. Sign up for ExactBuyer.