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Top B2B Industry Marketing Tactics for Enhanced Business Growth

Section 1: Targeted Audience Intelligence


In today's competitive B2B industry, understanding your target audience is crucial for effective marketing and sales strategies. By identifying and building highly targeted audiences, businesses can tailor their messaging and outreach efforts, leading to better conversion rates and customer acquisition. ExactBuyer provides real-time contact and company data solutions that empower businesses to harness the power of targeted audience intelligence.


How ExactBuyer's real-time contact & company data can help identify and build targeted audiences


ExactBuyer's innovative platform offers a comprehensive suite of tools and features that enable businesses to find, validate, and leverage accurate contact and company data. Here's how ExactBuyer can assist in identifying and building targeted audiences:



  1. Accurate and up-to-date information: ExactBuyer's database consists of verified contact details and company information, ensuring that the data you rely on is current and reliable. This saves you time and effort by eliminating the need to manually research and verify contact information.


  2. Advanced search capabilities: With ExactBuyer's AI-powered search functionality, you can simply type a sentence or a specific query, and the platform will provide you with relevant contacts or companies. This advanced search capability simplifies the audience identification process and enables you to find the right prospects quickly.


  3. Narrow down your audience: ExactBuyer allows you to filter your search results based on various criteria, such as job titles, industries, locations, and more. This enables you to create highly targeted audience segments that align with your specific marketing goals and target market.


  4. Improve personalization and messaging: By having access to detailed contact information, including interests, work history, and certifications, you can personalize your marketing messages and outreach efforts. This level of personalization increases the relevance of your communications and enhances the chances of engaging with your target audience.


  5. Integration with CRM systems: ExactBuyer seamlessly integrates with popular CRM systems like HubSpot and Salesforce, allowing you to import the identified audience directly into your CRM. This integration ensures a smooth workflow, eliminating the need for manual data entry and enabling efficient audience management.


  6. Real-time updates and audience deployment: ExactBuyer's real-time employment updates and audience generation capabilities empower you to stay updated with job changes and deploy targeted marketing campaigns across various channels, such as email, phone, text, and ad audiences. This real-time approach enables you to connect with your audience at the right time and through the right channels, maximizing engagement and conversion rates.


Whether you are searching for new accounts, looking to hire top talent, seeking podcast guests, or identifying potential partners, ExactBuyer's targeted audience intelligence solutions offer the data and tools you need to drive your B2B marketing efforts forward.


Interested in harnessing the power of targeted audience intelligence? Contact ExactBuyer today to learn more about our solutions and how they can benefit your business.


Section 2: Finding New Accounts


Are you looking to expand your business and find new potential customers or clients in your target market? With ExactBuyer's AI-powered search, you can easily discover and connect with potential new accounts that match your criteria, saving you time and effort in your prospecting efforts.


Using ExactBuyer's AI-powered search


ExactBuyer's AI-powered search utilizes advanced algorithms and data intelligence to provide you with highly relevant and accurate results. Here's how you can leverage this tool to find new accounts:



  1. Type in a sentence or specific criteria related to your target market. For example, if you're looking for engineering firms in the healthcare industry, you can enter "engineering firms in healthcare" into the search bar.

  2. The AI-powered search engine will analyze your query and instantly generate a list of related contacts and companies that match your criteria.

  3. Refine your search by applying additional filters such as location, company size, industry, job title, and more to narrow down the results and target specific accounts.

  4. View detailed profile information for each contact or company, including contact details, employment history, skills, certifications, and more.

  5. Save and export your search results for further analysis and integration into your sales and marketing workflows.


With ExactBuyer's AI-powered search, you can streamline your account discovery process and focus your efforts on engaging with the most relevant prospects in your target market. Say goodbye to manual and time-consuming prospecting methods, and say hello to efficient and data-driven account sourcing.


Ready to start finding new accounts with ExactBuyer? Sign up for our sales plan today and unlock unlimited access to real-time contact and company data, AI-powered search, and more.


Section 3: Hiring Top Talent


In today's competitive business landscape, finding and hiring top engineering or sales candidates is crucial for the success of your organization. In this section, we will explore how ExactBuyer can assist you in this process.


1. Comprehensive Candidate Database


ExactBuyer offers access to a vast database of over 270+ million verified candidates. Our database includes direct emails, mobile phones, and social details, ensuring that you have a wide pool of potential candidates to choose from.


2. Real-time Employment Updates


With ExactBuyer, you can stay up to date with the latest employment information of the candidates. Our platform provides unlimited real-time employment updates, helping you identify candidates who are currently available for new opportunities.


3. AI-Powered Search


Searching for candidates is made effortless with our AI-powered search feature. Simply type in a sentence or a specific requirement, and ExactBuyer will generate related contacts with precision. This saves you valuable time and effort in the search process.


4. Rich Candidate Profiles


ExactBuyer provides comprehensive candidate profiles that go beyond basic contact details. You can filter candidates based on skills, certifications, interests, work history, education, and over 75 other attributes. This ensures you can find candidates who align with your specific requirements.


5. Seamless Integration


Our platform seamlessly integrates with popular CRM systems like Hubspot and Salesforce. This allows you to manage your hiring process within your existing workflow and easily track and organize candidate information.


6. Market Mapping and Reporting


ExactBuyer offers market mapping capabilities, allowing you to identify potential candidates in your target market or territory. Additionally, our reporting and analytics features provide valuable insights into your hiring efforts, helping you refine your strategies for better results.


7. Identify Champions and Decision Makers


With ExactBuyer, you can track job changes within your target companies, enabling you to identify potential champions and decision makers. This knowledge puts you in a better position to engage with the right people and increase your chances of successful hires.


8. Real-time Audience Generation and Deployment


ExactBuyer enables you to generate audiences in real-time and deploy them across multiple channels, including email, phone, text, and ad audiences. This multi-channel approach increases the visibility of your job postings and helps you reach a wider pool of qualified candidates.


With ExactBuyer's comprehensive features and tools specifically designed for hiring top talent, you can streamline your recruitment process and find the ideal candidates for your engineering or sales roles. Experience the power of ExactBuyer today and take your hiring efforts to the next level.


Section 4: Strategic Partnerships


Strategic partnerships are essential for businesses looking to expand their reach and collaborate with like-minded companies. In this section, we will discuss how ExactBuyer can be utilized to identify potential partners for collaboration and growth.


Utilizing ExactBuyer for Partnership Identification


ExactBuyer provides real-time contact and company data, as well as audience intelligence solutions, that can help businesses build more targeted audiences. With our AI-powered search functionality, finding potential partners becomes a seamless process.


Here are the steps to utilize ExactBuyer for partnership identification:



  1. 1. Define Your Partnership Criteria: Before starting your search, clearly define the criteria you are looking for in a strategic partner. This can include industry, target market, geographic location, complementary products or services, and more.


  2. 2. Use the AI-Powered Search: With ExactBuyer, simply type a sentence or keywords related to your partnership criteria, and our AI-powered search will generate a list of related contacts and companies. This saves you time and effort in manual research.


  3. 3. Refine Your Search: Once you have initial results, you can further narrow down your search by applying filters. These filters can include factors like company size, revenue, employee count, and other relevant attributes.


  4. 4. Review Contact and Company Data: ExactBuyer provides comprehensive contact and company data, including verified emails, phone numbers, job titles, and more. This information allows you to evaluate the suitability of potential partners and gather insights for outreach strategies.


  5. 5. Outreach and Collaboration: Armed with accurate contact and company data, you can initiate your outreach efforts to potential partners. Use the gathered insights to customize your messages and present mutually beneficial partnership opportunities.


By utilizing ExactBuyer for partnership identification, businesses can streamline the process of finding and collaborating with potential partners, ultimately driving mutual growth and success.


If you have any questions or need assistance in utilizing ExactBuyer for strategic partnerships, contact us and our team will be happy to help.


Section 5: Optimizing Sales Outreach


In order to maximize the success of your sales outreach efforts, it is crucial to have accurate and up-to-date contact information. This is where ExactBuyer comes in, providing valuable solutions to enhance your sales outreach strategy.


Enhancing Sales Outreach with Accurate and Up-to-Date Contact Information


1. Real-time Contact and Company Data


ExactBuyer offers access to real-time contact and company data, ensuring that you have the most up-to-date information about your prospects. This allows you to target your outreach efforts more effectively and reach the right people at the right time.


2. Audience Intelligence


By utilizing ExactBuyer's audience intelligence solutions, you gain valuable insights into your target audience. This helps you understand their needs, preferences, and pain points, allowing you to tailor your outreach messages accordingly.


3. AI-Powered Search


ExactBuyer's AI-powered search feature allows you to find relevant contacts or companies simply by typing a sentence. This streamlines the process of prospecting, making it faster and more efficient.


4. Native Integrations with HubSpot and Salesforce


ExactBuyer integrates seamlessly with popular CRM platforms like HubSpot and Salesforce. This enables you to sync your contact information and streamline your sales process, ensuring that all data is up-to-date and easily accessible.


5. Streamlined List Building


With ExactBuyer, you save significant time and effort in list building. Instead of manually searching for prospects, ExactBuyer provides you with a comprehensive database of verified contacts and companies, allowing you to focus on other important aspects of your sales outreach.


By optimizing your sales outreach with accurate and up-to-date contact information from ExactBuyer, you can personalize your messaging, target the right audience, and improve the overall effectiveness of your outreach efforts.


Section 6: Success Stories


In this section, we will highlight the success metrics and case studies from companies such as Brex, Gorgias, Ramp, and Northbeam. These success stories demonstrate how ExactBuyer's real-time contact and company data solutions have helped these companies achieve significant results in their B2B marketing tactics.


Success Metrics


ExactBuyer has consistently delivered impressive results for its clients. Here are some success metrics achieved by companies that have utilized our services:



  • Brex: Increased booked demos by 40%

  • Gorgias: Qualified deals increased by 55%

  • Ramp: Received 70% more positive replies

  • Northbeam: Reduced list building time by 95%


Case Studies


Let's dive deeper into the success stories of these companies to understand how ExactBuyer's solutions have made a tangible impact on their B2B marketing efforts:


Brex


Brex, a fast-growing financial technology company, saw a significant improvement in their sales process after implementing ExactBuyer's data solutions. By leveraging real-time employment updates and company searches, Brex achieved a 40% increase in booked demos. This allowed their sales team to target the right audiences and close more deals efficiently.


Gorgias


Gorgias, a leading customer service software provider, partnered with ExactBuyer to enhance their lead generation and qualification process. With the help of ExactBuyer's audience intelligence and contact data, Gorgias witnessed a remarkable 55% increase in qualified deals. The improved targeting and accuracy of their marketing efforts resulted in more high-quality leads and improved conversion rates.


Ramp


Ramp, a rapidly growing expense management platform, faced the challenge of low response rates from their email campaigns. By utilizing ExactBuyer's real-time contact and company data, Ramp experienced a 70% surge in positive replies. The ability to identify and target the right audience effectively improved their email outreach performance, resulting in higher engagement and greater customer acquisition.


Northbeam


Northbeam, a construction software company, had been struggling with time-consuming list building processes. ExactBuyer's solution automated and streamlined their list building efforts, saving Northbeam 95% of the time spent on this task. This time saved allowed their team to focus on other critical areas of their business, resulting in increased productivity and better resource allocation.


These success stories demonstrate the immense value that ExactBuyer's real-time contact and company data solutions bring to B2B marketing tactics. By leveraging accurate and up-to-date data, companies can target the right audience, improve lead generation and conversion rates, optimize their outreach efforts, and achieve remarkable results in their marketing campaigns.


Section 7: Pricing and Plans


In this section, we will explore the various pricing options and plans offered by ExactBuyer. We understand that each business has unique needs, and our flexible pricing structure is designed to cater to those needs effectively. Whether you are looking for real-time contact and company data, audience intelligence solutions, or recruiting assistance, we have a plan that suits your requirements.


1. Sales Plan - $495 per month



  • Unlimited real-time employment updates and company search

  • Unlimited search capabilities

  • AI-powered search to find related contacts or companies

  • Native HubSpot and Salesforce integrations


2. Recruiting Plan - $249 per month



  • Access to over 270+ million verified candidates with direct contact details

  • Unlimited real-time employment updates

  • AI-powered search and boolean searches

  • Search based on skills, certifications, interests, work history, education, and more


3. Marketing Plan - Starting at $899 per month



  • Native HubSpot and Salesforce Integrations

  • Schedule Account and Contact Enrichments

  • Market Mapping, Reporting, and Analytics

  • Identify champions and decision-maker job changes

  • Real-time audience generation and deployment across every channel (Email, Phone, Text, Ad Audiences)


4. API Plan - $999 per month



  • Access to all API endpoints

  • Real-time contact and company data

  • Technographics, Firmographics, and Demographics Data

  • Over 415M B2B and B2C contacts

  • Over 25M+ companies


Additionally, we also offer custom enterprise plans for teams with specific requirements. For more information on our pricing, please visit our Pricing page. If you have any questions or need assistance in choosing the right plan for your business, please don't hesitate to contact us. We are here to help you build more targeted audiences and drive your business growth.


Section 8: Custom Enterprise Solutions


ExactBuyer offers custom enterprise plans tailored to meet the specific needs of teams. These plans provide advanced features and capabilities to optimize your data and audience intelligence strategy. Here is an overview of the custom enterprise solutions available:


1. Tailored Plans for Teams


ExactBuyer understands that every business is unique, with its own set of requirements and goals. Our custom enterprise plans allow you to tailor your data and audience intelligence solution to fit your team's specific needs. Whether you require additional seats, enhanced integrations, or specific features, our team will work closely with you to create a plan that aligns perfectly with your objectives.


2. Advanced Data and Insights


With our custom enterprise solutions, you can go beyond standard contact and company data. Gain access to advanced technographics, firmographics, and demographics data to gain a deeper understanding of your target audience. This comprehensive data enables you to identify market trends, segment your audience effectively, and make data-driven decisions.


3. Enhanced API Access


If your team requires seamless integration with your existing systems and workflows, our custom enterprise plans provide enhanced API access. Gain access to all API endpoints, enabling real-time contact and company data retrieval. This allows for more efficient data utilization and integration into your workflow, saving your team valuable time and effort.


4. Dedicated Support and Training


When you choose our custom enterprise solutions, you'll receive dedicated support and training from our expert team. We understand that implementing a new data and audience intelligence solution can come with challenges. Our team will be there to guide you through the process, provide training on the platform, and address any questions or concerns you may have along the way.


ExactBuyer's custom enterprise solutions empower your team with advanced capabilities, tailored features, and comprehensive support. To learn more about our custom enterprise plans and pricing, visit our pricing page or contact us to discuss your specific requirements.


Section 9: Conclusion


In this concluding section, we will summarize the importance of B2B industry marketing tactics for business growth and success. It is crucial for businesses to understand the significance of effective marketing strategies in the B2B sector in order to thrive and achieve their goals.


Importance of B2B Industry Marketing Tactics



  • Increased Brand Awareness: Implementing targeted marketing tactics helps businesses establish their brand presence and increase awareness among their target audience.

  • Lead Generation: B2B marketing tactics are essential for attracting and generating qualified leads, which are crucial for business growth and revenue generation.

  • Customer Acquisition: By utilizing effective marketing tactics, businesses can effectively acquire new customers and expand their customer base.

  • Build Customer Loyalty: Marketing tactics play a vital role in building strong relationships with customers, fostering loyalty, and promoting repeat business.

  • Competitive Edge: Implementing innovative and strategic marketing tactics gives businesses a competitive advantage in the B2B industry, helping them stand out from their competitors.

  • Increased Sales and Revenue: Well-executed marketing tactics directly contribute to increased sales and revenue generation for B2B businesses.

  • Market Expansion: Effective marketing strategies enable businesses to identify and enter new markets, expanding their reach and potential customer base.

  • Brand Positioning: Strong marketing tactics help businesses position themselves as industry leaders, enhancing their credibility and reputation.


Overall, B2B industry marketing tactics are crucial for business growth and success. By implementing targeted strategies, businesses can increase brand awareness, generate leads, acquire customers, build loyalty, gain a competitive edge, boost sales and revenue, expand into new markets, and position themselves as industry leaders.


If you would like to learn more about implementing effective B2B industry marketing tactics for your business, feel free to contact us at ExactBuyer. Our real-time contact and company data solutions can help you build more targeted audiences and achieve your marketing goals.


How ExactBuyer Can Help You


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