Introduction: Brief overview of ABM platforms and how it can boost B2B marketing strategy

Account-based marketing (ABM) is a targeted approach that aims to customize marketing messaging and campaigns to fit the specific needs and interests of a target account or group of accounts. This approach has gained popularity in recent years as more B2B marketers recognize the benefits of personalized marketing for engaging and converting high-value accounts. One of the key tools in implementing an effective ABM strategy is the use of ABM platforms.

What are ABM platforms?

ABM platforms are software solutions that provide marketers with the tools to execute and manage account-based strategies at scale. These platforms enable B2B companies to identify and target the right accounts, personalize their marketing approach, and measure the effectiveness of their campaigns against key metrics.

ABM platforms offer a range of features and capabilities that make it easier for marketers to consistently engage and build relationships with target accounts. These may include:

• Account and contact database management


• Marketing automation and nurture campaigns


• Personalized content creation and delivery


• Account-based advertising and retargeting


• Account scoring and prioritization

How can ABM platforms boost B2B marketing strategy?

ABM platforms can have a significant impact on the success of B2B marketing strategies in several ways:

• Increased engagement: By focusing on the specific needs and pain points of target accounts, ABM platforms can help marketers deliver more relevant and valuable messaging that resonates with decision-makers.


• Better targeting: ABM platforms enable B2B companies to identify and prioritize high-value accounts that are most likely to generate revenue or other desired outcomes, rather than targeting a broad audience that may not be a good fit.


• Higher conversion rates: Personalized marketing messages and campaigns can build trust and credibility with target accounts, leading to higher conversion rates and sales.


• Improved ROI: By focusing marketing efforts on high-value accounts and measuring success based on account-specific metrics, ABM platforms can help B2B companies achieve a higher ROI on their marketing investments.

Overall, ABM platforms have emerged as a critical tool for B2B marketers looking to build more engaged, targeted, and ultimately successful marketing strategies.

If you're interested in learning more about ABM platforms and how they can benefit your B2B marketing, visit our website at https://www.exactbuyer.com.

What is an ABM Platform?

An ABM (Account-Based Marketing) platform is a tool used by sales and marketing teams for targeting and converting high-value accounts. This approach is a shift away from the traditional lead-based model, where marketers focus on generating demand via a one-size-fits-all approach. Instead, ABM platforms are designed to create personalized experiences for specific accounts or groups of accounts, resulting in higher conversion rates and increased revenue.

Functionalities of ABM Platform:

The functionalities of an ABM platform may vary depending on the provider, but typically include:

• Account Identification: The ability to identify and segment high-value accounts based on firmographic and behavioral data.


• Account Personalization: The ability to create targeted messaging and content that resonates with specific accounts, personas, and decision makers.


• Account Engagement: The ability to deliver messaging and content to the right people at the right time, through channels such as email, social media, and advertising.


• Account Analytics: The ability to measure engagement, track account and lead activity, and attribute revenue to specific accounts or campaigns.

Some ABM platforms, like ExactBuyer, also offer advanced features such as AI-powered search and real-time data enrichment to help sales and marketing teams identify and engage with target accounts more efficiently and effectively.

Overall, an ABM platform can help sales and marketing teams work together to create a more personalized, targeted approach to account engagement that drives higher conversions and increased revenue.

Benefits of Using an ABM Platform

ABM or Account-Based Marketing is a targeted marketing strategy that focuses on selecting high-value accounts and creating personalized campaigns to engage with them. An ABM platform is a software solution that helps marketers implement an ABM strategy effectively. Below are some of the benefits of using an ABM platform:

Better Targeting

An ABM platform allows marketers to identify the most valuable accounts or prospects that are a good fit for their business. The platform provides insights into the target accounts' website behavior, demographics, firmographics, technographics, and other relevant data points to create a customized approach for each account. With better targeting, you can allocate your resources more efficiently and focus on accounts that are more likely to convert into sales.

Increased ROI

ABM is a more targeted approach than traditional marketing methods, resulting in higher conversion rates and better ROI. An ABM platform provides visibility into the entire marketing funnel, enabling marketers to optimize campaigns, track progress, and measure results accurately. The platform also offers advanced reporting and analytics capabilities, allowing you to measure ROI and make data-driven decisions.

More Personalized Engagement

An ABM platform allows you to create personalized campaigns for each target account, resulting in more effective engagement and better relationships with your prospects. The platform enables you to customize your messaging, content, and offers based on the individual needs and behaviors of each account. With personalized engagement, you can build trust, establish credibility, and create more meaningful interactions with your prospects.

• Better targeting


• Increased ROI


• More personalized engagement

Overall, an ABM platform provides many benefits for marketers who want to implement an account-based marketing strategy. By leveraging the platform's capabilities, you can improve your targeting, increase your ROI, and create more personalized engagement with your prospects, leading to a better brand image and more qualified leads for your business.

To learn more about how ExactBuyer's ABM platform can benefit your business, visit our website or contact us for more information.

Features to Look for in an ABM Platform

Choosing the right Account-Based Marketing (ABM) platform can be a game-changer for your business. However, with so many options to choose from, it can be overwhelming to know which features to look for. Here are some key features to consider when choosing an ABM platform:

Predictive Analytics

Predictive analytics is a critical feature that helps ABM platforms to analyze data and identify patterns that can predict the likelihood of a prospect becoming a paying customer. This feature enables businesses to prioritize their target audience and allocate resources accordingly, ensuring a higher ROI for their ABM efforts.

Account-Based Advertising

Account-Based Advertising (ABA) allows businesses to deliver personalized ads to specific target accounts. This feature helps in increasing the chances of a conversion by ensuring that the target audience feels recognized and valued as individuals. An ABM platform with ABA features can help businesses save time and minimize wasteful spending on advertising by delivering effective ads to the right audience.

Integrations with CRM

Integrations with Customer Relationship Management (CRM) systems are essential for ABM platforms to be effective. Integrations enable businesses to consolidate data in one central location and ensure seamless data flow between ABM platforms and CRM systems. This feature enables businesses to have a holistic view of their sales funnel and optimize their customer journeys for higher conversion rates.

Conclusion

Choosing the right ABM platform can have a significant impact on your business's revenue growth. By considering these key features, you can make an informed decision and choose an ABM platform that aligns with your business goals and objectives.

How Our Top-Rated ABM Solution Can Help You

If you are looking to streamline your marketing efforts, generate more leads, and improve your marketing ROI, our top-rated ABM solution can help you achieve these goals. Here is an overview of how our ABM solution works:

Overview of Our ABM Solution

Our ABM solution uses AI-powered technology to provide real-time contact and company data, which enables you to build more targeted and relevant audiences. This can help you to generate more high-quality leads, improve your outreach efforts, and increase your conversion rates.

In addition, our ABM solution also provides audience intelligence that helps you to identify and target decision-makers in organizations that may be interested in your product or service. This can help you to focus your marketing efforts on the right people, which can lead to better engagement rates and stronger relationships.

How Our ABM Solution Streamlines Marketing Efforts

Our ABM solution can help streamline your marketing efforts in several ways:

• By providing you with accurate and up-to-date contact and company data, you can save time and resources on manual data entry, verification, and enrichment.


• Our AI-powered search feature enables you to find the right contacts and companies in your target market, with just a few clicks. This can help you to save time and effort on research and prospecting.


• By providing you with audience intelligence, you can tailor your messaging and outreach to specific decision-makers who are most likely to be interested in your product or service. This can help you to avoid wasting time and resources on ineffective outreach efforts.

How Our ABM Solution Generates More Leads

Our ABM solution can help you generate more high-quality leads by:

• Enabling you to build more targeted and relevant audiences based on accurate and up-to-date contact and company data.


• Providing you with audience intelligence that enables you to identify and target decision-makers who are most likely to be interested in your product or service.


• Enabling you to personalize your messaging and outreach to specific decision-makers, based on their interests, needs, and preferences.

How Our ABM Solution Improves ROI

Our ABM solution can help improve your marketing ROI by:

• Enabling you to focus your marketing efforts on the right people, who are most likely to be interested in your product or service. This can help you to avoid wasting resources on ineffective outreach efforts.


• Providing you with accurate and up-to-date contact and company data, which can help you to save time and resources on manual data entry, verification, and enrichment.


• Enabling you to personalize your messaging and outreach to specific decision-makers, based on their interests, needs, and preferences. This can help you to improve your engagement rates and conversion rates.

If you are interested in learning more about how our top-rated ABM solution can help you streamline your marketing efforts, generate more leads, and improve your marketing ROI, please contact us today!

Success Stories

At ExactBuyer, we provide real-time contact and company data & audience intelligence solutions that help you build more targeted audiences. Our solutions have helped numerous companies achieve their key business objectives. Below are some real-world examples of companies that have successfully used our ABM solution:

Example 1: Brex

ExactBuyer helped Brex find new accounts in their territory, resulting in a 40% increase in booked demos. With our AI-powered search solutions, Brex was able to identify their ideal target audience and streamline their sales process.

Example 2: Gorgias

Gorgias was able to achieve a 55% increase in qualified deals with the help of ExactBuyer's real-time employment updates and company search. Our solutions provided Gorgias with the necessary audience intelligence they needed to improve their sales outreach.

Example 3: Ramp

Ramp saw a 70% increase in positive replies through our ABM solution. Our AI-powered search, combined with real-time employment updates, helped Ramp better target their ideal audience and optimize their sales outreach.

Example 4: Northbeam

ExactBuyer helped Northbeam save 95% of the time that they previously spent on list building. With access to over 270+ million verified candidates and company details, Northbeam was able to streamline their HR and recruiting processes.

These are just a few examples of how ExactBuyer's ABM solutions have helped companies achieve their key business objectives. If you're looking to build more targeted audiences and streamline your sales or recruiting processes, visit our website at https://www.exactbuyer.com/ or contact us at https://www.exactbuyer.com/contact/ to learn more.

Pricing and Plans

ExactBuyer offers a range of pricing plans designed to fit the needs of your business. Whether you are looking to find new accounts in your territory, identify your next top engineering or sales hire, or find an ideal podcast guest, we have a plan that will work for you.

Sales Plan

The Sales Plan is priced at $495 a month and includes unlimited real-time employment updates and company search, unlimited search, AI-powered search, and native HubSpot and Salesforce integrations. This plan can have up to 4 seats and is ideal for sales teams looking to build targeted audiences.

Recruiting Plan

The Recruiting Plan is priced at $249 a month and includes access to over 270+ million verified candidates with direct emails, mobile phones, and social details. You also get unlimited real-time employment updates, AI-powered search, and boolean searches, skills, certifications, interests, work history, education, and +75 other attributes. This plan is perfect for companies looking to hire the best talent.

Marketing Plan

The Marketing Plan starts at $899 a month and offers native HubSpot and Salesforce integrations, schedule account & contact enrichments, market mapping, reporting & analytics, identify champions & decision maker job changes, and real-time audience generation and deployment across every channel: email, phone, text, ad audiences. This plan is best for marketing teams looking to generate and deploy targeted audiences for their campaigns.

API Plan

The API Plan is priced at $999 a month and includes access to all API endpoints, real-time contact & company data, technographics, firmographics & demographics data, over 415M B2B & B2C contacts, and over 25M+ companies. This plan is perfect for companies looking to integrate ExactBuyer's data directly into their systems.

Enterprise Plan

Custom Enterprise Plans are also available for teams who need customized solutions for their business needs. To learn more about pricing, please visit our pricing page.

• Need help deciding which plan is right for you? Contact us to speak with one of our data experts today.


• ExactBuyer does not provide unverified or outdated email/phone numbers/data - all our data is real-time and verified for accuracy.

Conclusion

Account-Based Marketing (ABM) provides B2B marketers with a highly targeted approach to reach their ideal customers. By focusing on specific accounts and decision-makers, ABM strategy enables marketers to create personalized experiences and build stronger relationships with potential customers.

Recap of benefits of using an ABM platform

• Increased ROI and revenue growth: ABM strategy focuses on high-value accounts which ultimately leads to higher revenue and better returns on investment of marketing dollars.


• More personalized marketing: ABM enables marketers to tailor their messages and content to specific accounts and decision-makers.


• Alignment of sales and marketing: ABM requires collaboration between sales and marketing teams which creates alignment and ultimately leads to more closed deals and revenue growth.


• Better tracking and analytics: ABM platforms provide robust tracking and analytics that can help marketers analyze campaign performance and optimize their strategy.

Why our top-rated ABM solution is the best choice for B2B marketing strategy

ExactBuyer is the top-rated ABM solution that offers real-time contact and company data along with audience intelligence solutions. Our AI-powered search enables you to find new accounts in your territory, ideal podcast guests, engineering and sales hires, or partners. In comparison to other solutions, our data is highly accurate and up-to-date which eliminates time and money spent on outdated data. Our platform integrates natively with Salesforce and HubSpot and provides real-time audience generation across every channel - email, phone, text, and ad audiences. With plans starting at just $495 a month, ExactBuyer offers the best value for B2B marketers looking to leverage an ABM strategy.

Choose ExactBuyer for a powerful ABM platform that delivers results.

How ExactBuyer Can Help You

Reach your best-fit prospects & candidates and close deals faster with verified prospect & candidate details updated in real-time. Sign up for ExactBuyer.