Introduction

Account-based Marketing (ABM) is a strategic approach to B2B marketing that focuses on identifying key accounts and designing personalized campaigns to engage and convert them into clients. ABM software for lead generation plays a crucial role in identifying and targeting these accounts with precision. In this blog post, we will discuss the importance of ABM software for lead generation and provide you with a list of the top 10 ABM software tools in the market.

Importance of ABM software for lead generation

ABM software for lead generation is an advanced technology tool that helps companies identify high-value accounts and develop targeted campaigns to engage with them. This software offers several benefits to businesses, such as:

• Increased targeting precision: ABM software enables companies to segment their target accounts based on various criteria such as industry, location, firmographics, technographics, and more. This segmentation helps companies to design personalized campaigns for each account, resulting in higher engagement and conversion rates.


• Better alignment between sales and marketing: ABM software helps align the goals of the sales and marketing teams. It allows them to work together closely and develop tailored campaigns that address the specific pain points and challenges of each account.


• Higher ROI: By targeting high-value accounts, ABM software helps companies to maximize their return on investment (ROI) as they are more likely to close deals with these accounts than with others.

Top 10 ABM software tools

Here's a list of the top 10 ABM software tools in the market:

1. ExactBuyer


2. HubSpot


3. Terminus


4. RollWorks


5. Engagio


6. InsideView


7. Demandbase


8. Madison Logic


9. Metadata.io


10. 6Sense

Each of these tools has its own unique features and benefits, and you should choose one based on your specific business needs and budget.

If you're looking for an ABM software tool for lead generation, ExactBuyer is a great option. With its real-time contact and company data and audience intelligence solutions, ExactBuyer helps you build more targeted audiences and find new accounts in your territory. Moreover, ExactBuyer's AI-powered search makes it easy for you to find related contacts or companies just by typing a sentence.

Visit our website to learn more about ExactBuyer's ABM software solutions or contact us to schedule a demo.

Criteria for Selection

Choosing the right Account-Based Marketing (ABM) software can be a daunting task, especially given the numerous options available in the market. To make the selection process easier for you, we have compiled a list of the top 10 ABM software. In this section, we will explain the criteria used for selecting these ABM software.

Features

• The first and foremost criterion for selecting ABM software is its features. We looked for software that provides a comprehensive set of features that cover all aspects of ABM, from account selection and profiling to engagement and measurement.


• The software should allow you to create and run targeted campaigns that are tailored to the specific needs of each account.


• It should also have features for real-time lead scoring, lead nurturing, and lead qualification to ensure that you are targeting the right accounts with the right message at the right time.


• The software should be easy to use and provide a user-friendly interface to make your ABM efforts more effective.

Pricing

• Pricing is also an essential criterion for selecting ABM software. We looked for software that offers flexible pricing plans that can cater to the needs and budget of different businesses.


• The software should provide transparent pricing with no hidden costs or charges.


• It should also offer a free trial or demo so that you can try out the software and ensure that it meets your requirements before committing to a purchase.

Compatibility

• Compatibility with your existing software stack is another crucial criterion for selecting ABM software. The software should integrate seamlessly with your CRM, marketing automation, and other tools that you use for your sales and marketing efforts.


• It should also be compatible with different browsers and devices to ensure that you can access and use the software from anywhere.

User Reviews

• User reviews are a great way to gauge the effectiveness and reliability of ABM software. We looked for software that has a high rating and positive reviews from its users.


• We also checked for negative reviews and how the software provider responded to them, as it shows their commitment to customer satisfaction.


• User reviews give an insight into the functionality, usability, and customer support of the software and help you make an informed decision.

By considering these criteria, we have compiled a list of the top 10 ABM software that meet the needs of different businesses and industries. We hope this selection process will make it easier for you to choose the right ABM software to drive your sales and marketing efforts.

Top 10 ABM Software for Lead Generation

If you are looking to generate leads for your business, account-based marketing (ABM) software may be just what you need. ABM software can help you identify target accounts and deliver personalized campaigns that are tailored specifically to them. This can lead to higher conversion rates and increased revenue. In this article, we will review the top 10 ABM software for lead generation, including their features, benefits, pricing, and any limitations or drawbacks.

List of Top 10 ABM Software for Lead Generation

• ExactBuyer


• Engagio


• Demandbase


• EngageBay


• Terminus


• Madison Logic


• RollWorks


• Leadfeeder


• Uberflip


• Kapost

Each of these ABM software tools has its own unique set of features and benefits. Some are better suited for small businesses, while others may be more appropriate for large enterprises. In the following sections, we will provide a brief overview of each software tool, along with its pricing and any limitations or drawbacks that should be considered.

ABM Software 1: Features, Pricing, and Benefits

Account-based marketing (ABM) software is designed to help businesses target specific accounts and engage with decision-makers in those accounts.

Features:

• Real-time contact and company data


• Unlimited search and AI-powered search functionality


• Native integrations with Salesforce and Hubspot


• Market mapping and reporting/analytics


• Identify champions and decision-maker job changes


• Real-time audience generation and deployment

Pricing:

The first ABM software on our list is offered by ExactBuyer. Their sales plan, which includes unlimited real-time employment updates and company search, unlimited search, and AI-powered search, is priced at $495 per month. This plan also includes native integrations with Salesforce and Hubspot and can have up to 4 seats. ExactBuyer also offers a recruiting plan for $249 per month, which includes access to over 270 million verified candidates with direct emails, mobile phones, and social details.

Benefits:

ExactBuyer's ABM software helps businesses find new accounts in their territory, identify ideal podcast guests or partners, and even find their next top engineering or sales hire. By providing real-time contact and company data along with audience intelligence, ExactBuyer enables businesses to build more targeted audiences and improve their outreach efforts. The software has been successful in increasing booked demos, qualified deals, and positive replies for various businesses.

If you're looking for ABM software that offers real-time contact and company data, unlimited search capabilities, and native integrations with Salesforce and Hubspot, the first ABM software on our list may be worth considering.

To learn more about the first ABM software on our list, visit their website or contact them directly.

ABM Software 2: Features, Pricing, and Benefits

ABM Software 2 is a powerful tool that can help businesses with lead generation and targeted marketing. It is designed to provide real-time contact and company data and audience intelligence solutions to help build more targeted audiences. The software is ideal for finding new accounts in your territory, your next top engineering or sales hire, an ideal podcast guest, or even your next partner. Here are some of the features, pricing, and benefits of ABM Software 2:

Features

• Real-time contact and company data


• Audience intelligence solutions


• A.I. powered search


• Native integration with Hubspot and Salesforce


• Unlimited real-time employment updates and company search


• Access to over 270+ million verified candidates with direct emails, mobile phones, and social details (recruiting plan only)


• Schedule Account & Contact Enrichments, and real-time audience generation and deployment across every channel: Email, Phone, Text, Ad Audiences (marketing plan only)


• API access with access to all API endpoints, real-time contact & company data, technographics, and demographic data (API plan only)

Pricing

ABM Software 2 offers three different plans:

• Sales Plan: $495/month (four seats max)


• Recruiting Plan: $249/month (unlimited seats)


• Marketing Plan: Starting at $899/month (four seats max)

Custom enterprise plans are also available for teams with unique needs.

Benefits

The benefits of using ABM Software 2 are numerous. Some of the most notable benefits include:

• Faster and more targeted lead generation


• More accurate and up-to-date contact and company data


• Unlimited real-time employment updates


• Powerful A.I. powered search capabilities


• Integration with Hubspot and Salesforce


• Access to millions of verified candidates (recruiting plan only)


• Real-time audience generation and deployment across every channel (marketing plan only)


• API access with technographics and demographic data (API plan only)

Overall, ABM Software 2 is an excellent tool for businesses looking to improve their lead generation and targeted marketing efforts. With its advanced features, affordable pricing, and numerous benefits, it is definitely worth considering for your business needs.

To learn more about ABM Software 2 and its pricing, visit their website: https://www.example.com

ABM Software 3

ABM Software 3 is a powerful tool for lead generation that offers a variety of features to help businesses identify, prioritize, and engage with their target accounts. This software is particularly designed for sales and marketing teams that are looking to streamline their processes and maximize their ROI.

Features

• Account identification: ABM Software 3 uses artificial intelligence and machine learning algorithms to analyze millions of data points to identify the most relevant and high-value accounts for your business


• Account prioritization: Once you've identified your target accounts, ABM Software 3 helps you prioritize them based on their likelihood of converting into a sale, allowing you to focus your efforts on the most promising leads


• Account-based advertising: With ABM Software 3, you can launch targeted advertising campaigns aimed at your target accounts across multiple channels, including social media, email, and display ads


• Lead scoring: ABM Software 3 uses lead scoring models to help you rank your leads based on their level of engagement, behavior, and other demographic and firmographic criteria


• Real-time analytics: ABM Software 3 provides real-time analytics and reporting on your account-based marketing campaigns, allowing you to track your progress, identify areas for improvement, and adjust your strategies accordingly

Pricing

ABM Software 3 offers three pricing plans to fit the needs and budget of businesses of all sizes. The basic plan starts at $499 per month and includes all the essential features for a small business, while the professional and enterprise plans include additional features such as advanced lead scoring and custom reporting. Each plan has a limit on the number of seats that can be used.

Benefits

• Increased accuracy in targeting ideal accounts


• Improved conversion rates by focusing on high-value leads


• Effective use of marketing resources by targeting accounts with high purchase intent


• Increased marketing ROI through targeted advertising campaigns


• Real-time tracking of account-based marketing campaigns to optimize performance

Whether you're a small business or a large enterprise, ABM Software 3 can help you achieve your lead generation and revenue goals by providing a tailored, data-driven approach to account-based marketing. Visit https://abmsoftware3.com/pricing to learn more about their pricing plans and features.

ABM Software 4

When it comes to lead generation, ABM software plays a crucial role in targeting and engaging with high-value accounts. The fourth ABM software on the list is a powerful tool that offers a range of features and benefits to help businesses drive revenue growth. Here is a detailed outline of the software's features, pricing, and benefits:

Features:

• Real-time contact and company data


• Audience intelligence solutions


• AI-powered search functionality


• Native integrations with HubSpot and Salesforce


• Market mapping, reporting, and analytics


• Identify champions and decision maker job changes


• Real-time audience generation and deployment across multiple channels


• Customizable dashboards and reporting

Pricing:

This ABM software offers three pricing plans to suit the needs of businesses of all sizes:

• Sales Plan - $495 per month for unlimited real-time employment updates, company search, unlimited search, AI-powered search, and native Hubspot and Salesforce integrations. Each plan can have up to 4 seats.


• Recruiting Plan - $249 per month for access to over 270+ million verified candidates with direct emails, mobile phones, and social details. Unlimited real-time employment updates, AI-powered search, and boolean searches, skills, certifications, interests, work history, education, and +75 other attributes.


• Marketing Plan - starts at $899 per month with native Hubspot & Salesforce integrations, schedule account & contact enrichments, market mapping, reporting & analytics, identify champions & decision maker job changes, real-time audience generation and deployment across every channel: email, phone, text, ad audiences.

Benefits:

• Increased lead generation and revenue growth


• Enhanced audience targeting and engagement


• Access to real-time contact and company data


• Time-saving AI-powered search functionality


• Seamless integrations with HubSpot and Salesforce


• Customizable dashboards and reporting for improved insights and decision-making


• Greater flexibility with three pricing plans to suit business needs

Overall, ABM software 4 offers a comprehensive package of features, pricing, and benefits to help businesses drive their revenue growth and outperform their competition. To learn more or to sign up for a plan, visit the ExactBuyer pricing page.

ABM Software 5 - Features, Pricing and Benefits

ABM software 5 is a powerful lead generation tool that can help businesses identify and target their ideal customers more effectively. Below we discuss the features, pricing, and benefits of this software in greater detail:

Features:

• Real-time contact and company data


• Audience intelligence solutions


• AI-powered search


• Native Hubspot and Salesforce integrations


• Access to over 270+ million verified candidates


• Market Mapping


• Reporting and Analytics


• Identify champions and decision maker job changes


• Real-time audience generation and deployment across every channel: Email, Phone, Text, Ad Audiences


• API access with over 415M B2B & B2C contacts and over 25M+ companies

Pricing:

ABM software 5 offers a range of pricing plans to suit businesses of different sizes and needs:

• Sales Plan: $495/month for unlimited real-time employment updates and company search, unlimited search, AI powered search, native Hubspot and Salesforce integrations, and up to 4 seats.


• Recruiting Plan: $249/month for access to over 270+ million verified candidates with direct emails, mobile phones, and social details, unlimited real-time employment updates, ai powered search, and boolean searches, skills, certifications, interests, work history, education, and +75 other attributes.


• Marketing Plan: Starts at $899/month with native Hubspot and Salesforce integrations, schedule account & contact enrichments, market mapping, reporting & analytics, identify champions & decision maker job changes, real-time audience generation and deployment across every channel: Email, Phone, Text, Ad Audiences.


• API Plan: $999/month for access to all API endpoints, real-time contact & company data, technographics, firmographics & demographics data, and over 415M B2B & B2C contacts, over 25M+ companies.


• Custom Enterprise Plans: For teams with more specific needs, custom enterprise plans are available. Pricing will vary depending on the scope of the project.

Benefits:

By using ABM software 5, businesses can:

• Find new accounts in their territory


• Hire top engineering or sales candidates


• Find ideal podcast guests or partners


• Build more targeted audiences


• Save time on list building


• Increase booked demos and qualified deals


• Generate real-time audiences for email, phone, text, and ad campaigns

Overall, ABM software 5 is a comprehensive solution for driving more targeted and effective lead generation campaigns. With its powerful features and flexible pricing plans, it can help businesses of all sizes and industries achieve their sales and marketing goals.

Visit exactbuyer.com/pricing to learn more about ABM software 5 and find the pricing plan that's right for your business.

ABM Software 6

ABM Software 6 is a top-notch account-based marketing tool that is highly effective for lead generation. In this section, we will discuss the features, pricing, and benefits of the sixth ABM software on the list.

Features

• Real-time audience generation: This software offers real-time audience generation and deployment across every channel including email, phone, text, and ad audiences.


• Native Integrations: ABM Software 6 offers native integrations with Hubspot and Salesforce.


• Market mapping and analytics: With this software, you can identify champions and decision-makers, job changes, and generate real-time reports and analytics.


• Contact and Company Data: ABM Software 6 provides real-time contact and company data with over 415 million B2B and B2C contacts and over 25 million+ companies.


• Candidate database: The software has a recruiting plan for $249 a month which includes access to over 270+ million verified candidates with direct emails, mobile phones, and social details.

Pricing

ABM Software 6 offers various pricing plans based on your business needs:

• Sales plan: At $495 a month, this plan offers unlimited real-time employment updates and company search, unlimited search, AI powered search, native Hubspot and Salesforce integrations, and up to 4 seats.


• Recruiting plan: This plan costs $249 a month and includes access to over 270+ million verified candidates with direct emails, mobile phones, and social details, unlimited real-time employment updates, AI-powered search, and boolean searches, skills, certifications, interests, work history, education, and +75 other attributes.


• Marketing plan: Starting at $899 a month, this plan includes native Hubspot and Salesforce integrations, schedule account and contact enrichments, market mapping, reporting and analytics, identify champions and decision-maker job changes, and real-time audience generation and deployment across every channel: email, phone, text, ad audiences.


• API: This plan costs $999 a month and includes access to all API endpoints, real-time contact and company data, technographics, firmographics and demographics data, and over 415M B2B & B2C contacts and over 25M+ companies.


• Custom enterprise plans: Exactbuyer also offers customizable enterprise plans for larger teams.

Benefits

ABM Software 6 provides several benefits for businesses, including:

• Improved lead generation: With real-time audience generation and targeted search features, businesses can find ideal prospects easily


• Easy integration: The software offers native integrations, making it easy to use for those already utilizing Hubspot or Salesforce.


• Cost-effective: With various pricing plans, businesses can choose the plan that best suits their budget and needs.


• Up-to-date data: ABM Software 6 provides real-time contact and company data to ensure businesses are always working with the latest information.

In conclusion, ABM Software 6 is a powerful tool for businesses looking to generate leads and build targeted audiences. With its various features, affordable pricing, and up-to-date data, this software is a great choice for businesses of every size.

Visit https://www.exactbuyer.com/pricing to explore ABM Software 6 pricing plans in detail.

ABM Software 7: Features, Pricing, and Benefits

If you're in the market for an account-based marketing software, you're in luck. ABM software 7 is a robust solution that can help you generate leads and grow your business. Let's dive into the features, pricing, and benefits of this powerful tool.

Features

• Real-time contact and company data


• AI-powered search functionality


• Unlimited searches and company updates


• Native integrations with Hubspot and Salesforce


• Market mapping and reporting


• Identify decision makers and key job changes


• Real-time audience generation and deployment across email, phone, text, and ad audiences

Pricing

ABM software 7 offers three pricing plans:

• Sales plan: $495/month for unlimited real-time employment updates and company searches, AI-powered search, and native Hubspot and Salesforce integrations for up to 4 seats.


• Recruiting plan: $249/month for access to over 270 million verified candidates with direct emails, mobile phones, social details, and unlimited real-time employment updates, AI-powered search, boolean searches, and over 75 other attributes.


• Marketing plan: Starts at $899/month and includes native Hubspot and Salesforce integrations, schedule account and contact enrichments, market mapping, reporting and analytics, identify champions and decision maker job changes, and real-time audience generation and deployment across all channels.

Benefits

Using ABM software 7 can help you:

• Identify decision makers and key job changes in real-time


• Grow your audience with unlimited searches and real-time employment updates


• Save time and increase efficiency with AI-powered search functionality


• Integrate with Hubspot and Salesforce for seamless data management


• Generate targeted audiences across all channels for better marketing results

Overall, ABM software 7 is a powerful tool for businesses looking to streamline their lead generation efforts and grow their customer base. To learn more about this software and its features, visit exactbuyer.com.

ABM Software 8

ABM Software 8 is an advanced account-based marketing tool that specializes in lead generation. In this section, we will discuss its key features, pricing, and benefits.

Features

• Real-time contact and company data


• AI-powered search


• HubSpot and Salesforce integrations


• Schedule account and contact enrichments


• Identify champions and decision-maker job changes


• Market mapping


• Reporting and analytics


• Real-time audience generation and deployment across every channel: Email, phone, text, ad audiences

Pricing

ABM Software 8 offers different pricing plans to cater to the needs of various businesses:

• Sales plan: The sales plan costs $495 per month and includes unlimited real-time employment updates, company search, AI-powered search, and native HubSpot and Salesforce integrations. This plan can have up to 4 seats.


• Recruiting plan: ABM Software 8's recruiting plan costs $249 per month and provides access to over 270+ million verified candidates with direct emails, mobile phones, and social details. The plan also includes unlimited real-time employment updates, AI-powered search, and boolean searches, skills, certifications, interests, work history, education, and more than 75 other attributes.


• Marketing plan: The marketing plan starts at $899 per month and offers native HubSpot and Salesforce integrations, schedule account and contact enrichments, market mapping, reporting and analytics, identify champions and decision-maker job changes, and real-time audience generation and deployment across every channel: Email, phone, text, ad audiences.


• API: ABM Software 8's API costs $999 per month and provides access to all API endpoints, real-time contact and company data, technographics, firmographics, and demographics data, over 415M B2B and B2C contacts, over 25M+ companies.

Custom enterprise plans are also available for teams with specific needs. To view pricing details for ABM Software 8, visit their pricing page.

Benefits

ABM Software 8's features allow businesses to:

• Build more targeted audiences


• Find new accounts in their territory


• Identify ideal podcast guests or partners


• Shorten the time it takes to build lists


• Improve the quality of their leads


• Deploy campaigns across multiple channels


• Integrate easily with existing CRM systems

Overall, ABM Software 8 provides an effective solution for businesses looking to improve their lead generation efforts.

9. ABM Software

Account-based marketing (ABM) has become increasingly popular amongst B2B companies for its ability to deliver personalized campaigns and drive more qualified leads. ABM software offers a wide range of tools and features to ease the process of account selection, audience targeting, tracking, and reporting. In this section, we will discuss the ninth ABM software on the list and explore its features, pricing, and benefits.

Features

The ninth ABM software offers a variety of features to help streamline your ABM campaigns. These include:

• Real-time contact and company data


• Audience intelligence solutions


• AI-powered search


• Boolean search


• Schedule enrichment


• Market mapping


• Reporting and analytics


• Identify champions and decision makers job changes


• Real-time audience generation and deployment across every channel: Email, Phone, Text, Ad Audiences


• Native integrations with HubSpot and Salesforce


• API access to all endpoints

Pricing

The pricing for this ABM software starts at $495 per month for the sales plan, which includes unlimited real-time employment updates, company search, AI-powered search, native HubSpot and Salesforce integrations, and other features for up to four users. The recruiting plan is priced at $249 per month and provides access to over 270 million verified candidates, unlimited real-time employment updates, boolean searches, skills and certifications, and +75 other attributes. The marketing plan, which starts at $899 per month, features native HubSpot and Salesforce integrations, schedule account and contact enrichments, market mapping, reporting and analytics, and real-time audience generation and deployment, among other features. There is also an API plan priced at $999 per month for access to all API endpoints, real-time contact and company data, technographics, firmographics and demographics data, and more.

Benefits

The ninth ABM software has several benefits that can help optimize your ABM campaigns, including:

• Access to real-time contact and company data to build more targeted audiences


• Simplifies the process of finding new accounts in your territory and helps you identify your next top engineering, sales hire, podcast guest, or partner


• Improves sales and marketing effectiveness by identifying champions and decision maker job changes, and tracking campaign success with reporting and analytics


• Offers a range of pricing options and features to suit your organization's needs and budget

If you're interested in learning more about this ABM software, you can visit their website or contact the team for more information.

ExactBuyer website

ExactBuyer Contact Us

ExactBuyer Pricing

ABM Software 10: Features, Pricing, and Benefits

Account-based marketing (ABM) has been gaining popularity in recent years as a highly effective B2B marketing strategy. ABM involves identifying and targeting specific accounts, rather than broad segments, and tailoring personalized messaging and campaigns to engage those accounts. ABM software can help automate and streamline the ABM process, saving time and increasing effectiveness.

Features

• Real-time contact and company data


• Audience intelligence solutions


• AI-powered search


• Native Hubspot and Salesforce integrations

The ABM software also allows you to find new accounts in your specific territory or ideal candidate for a job opening, and even partners.

Pricing

The ABM software is available at a price of $495 per month for the sales plan with unlimited real-time employment updates and company search, unlimited searches, AI-powered search, and native Hubspot and Salesforce integrations. The plan allows for up to four seats. There is also a recruiting plan available for $249 per month, offering access to over 270+ million verified candidates with direct emails, mobile phones, and social details. The marketing plan starts at $899 per month, including native Hubspot and Salesforce integrations, schedule account and contact enrichments, market mapping, reporting and analytics, real-time audience generation, and deployment across every channel: email, phone, text, and ad audiences. An API plan is also available for $999 per month with access to all API endpoints, real-time contact and company data, technographics, firmographics, and demographics data, over 415M B2B & B2C contacts, over 25M+ companies.

Benefits

• Increase effectiveness of B2B marketing efforts


• Save time through automation


• Targets specific accounts, rather than broad segments


• Personalized messaging and campaigns


• Streamlines the ABM process

As a result of using ABM software, companies have seen up to 40% more booked demos, 55% more qualified deals, 70% more positive replies, and 95% less time spent on list building.

Overall, ABM software can help companies maximize the impact of their B2B marketing efforts through personalized targeting and streamlined processes.

Interested in learning more about ExactBuyer's ABM software? Visit https://www.exactbuyer.com and try it out for yourself!

Conclusion: Top 10 ABM Software for Lead Generation

In conclusion, we have reviewed the top 10 ABM software options for lead generation. While all of these tools have their strengths, it is important for readers to choose the one that best suits their unique marketing needs. Each business has its own set of goals and strategies, so take the time to evaluate your options carefully.

Here are the top 10 ABM software options:

• Marketo ABM


• RollWorks


• Engagio


• Demandbase


• Terminus


• Triblio


• AHEAD


• Intent Data


• Versium


• MRP Prelytix

Remember to consider factors such as cost, integrations, and ease of use when making your decision. By choosing the right ABM software for your business, you can improve your lead generation efforts and ultimately drive more revenue.

How ExactBuyer Can Help You

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