Introduction

In today's digital age, data is king. It is no longer sufficient for businesses to rely on gut feelings or assumptions when making decisions. Instead, they need to harness the power of analytics metrics to drive data-driven decisions. Analytics metrics provide valuable insights and help businesses understand the effectiveness of their strategies, campaigns, and overall performance. In this article, we will introduce the importance of analytics metrics and how they can empower businesses to make informed choices.

Why are analytics metrics important?

Analytics metrics offer businesses a wealth of information that can guide their decision-making processes. By analyzing various metrics, businesses can gain insightful knowledge about their target audience, identify areas for improvement, and optimize their strategies accordingly. Here are a few key reasons why analytics metrics are important:

1. Measure Performance: Analytics metrics allow businesses to measure the success and performance of their initiatives. Whether it's tracking website traffic, engagement rates, conversion rates, or customer acquisition costs, metrics provide quantifiable data that helps businesses evaluate their efforts.



2. Identify Trends: By analyzing analytics metrics, businesses can identify trends and patterns in customer behavior. This insight enables businesses to anticipate customer needs, stay ahead of competitors, and make strategic decisions to capitalize on emerging opportunities.



3. Optimize Strategies: Analytics metrics provide businesses with the insights needed to optimize their marketing, sales, and operational strategies. By understanding which strategies are working and which are not, businesses can refine their approach and achieve better results.



4. Make Data-Driven Decisions: In today's competitive landscape, data-driven decision-making is crucial. Analytics metrics provide businesses with the necessary data and insights to minimize risks and maximize returns. By leveraging data, businesses can make informed decisions that lead to better outcomes.

By embracing analytics metrics, businesses can gain a competitive edge by leveraging data-driven decision-making to stay ahead of the curve.

Section 1: Google Analytics

Google Analytics is a popular and widely used free analytics metrics provider that offers a range of features and benefits for businesses. This section will discuss the key features and advantages of using Google Analytics as a free analytics metrics provider.

1. User-friendly Interface

Google Analytics provides a user-friendly and intuitive interface that allows users to easily navigate and access important data and metrics. The platform offers a visually appealing dashboard and customizable reports, making it easy to analyze and understand data.

2. Comprehensive Data Analysis

Google Analytics offers a wide range of metrics and data analysis tools to help businesses gain valuable insights into their website's performance. From tracking website traffic and user behavior to measuring conversions and goal completions, Google Analytics provides detailed and comprehensive data analysis.

3. Audience Segmentation

With Google Analytics, businesses can segment their website visitors based on various criteria, such as demographics, interests, and behavior. This allows businesses to target specific audience segments with personalized marketing campaigns and improve overall user experience.

4. Goal Tracking and Conversion Optimization

Google Analytics enables businesses to set up and track specific goals and conversions on their websites. By identifying key actions that lead to conversions, businesses can optimize their marketing strategies and website content to drive higher conversion rates.

5. Real-time Reporting

One of the key advantages of using Google Analytics is its ability to provide real-time reporting. Businesses can monitor website traffic, campaign performance, and other important metrics in real time, allowing for immediate adjustments and optimizations.

6. Integration with Other Google Tools

Google Analytics seamlessly integrates with other Google tools such as Google Ads and Google Search Console, enabling businesses to gain a holistic view of their online presence. This integration enhances data analysis and provides deeper insights into overall marketing performance.

7. Mobile App Analytics

In addition to web analytics, Google Analytics also offers mobile app analytics. Businesses can track user engagement, retention rates, and in-app conversion metrics for their mobile apps, allowing for better decision making and optimization strategies.

8. Cost-effective Solution

As a free analytics metrics provider, Google Analytics offers a cost-effective solution for businesses of all sizes. The basic features and functionalities are available at no cost, making it an accessible tool for startups and small businesses.

9. Support and Resources

Google Analytics provides extensive support and resources to help businesses make the most out of their analytics data. From online tutorials and documentation to a dedicated help center and community forums, businesses can access the help they need to fully leverage the power of Google Analytics.

• User-friendly interface


• Comprehensive data analysis


• Audience segmentation


• Goal tracking and conversion optimization


• Real-time reporting


• Integration with other Google tools


• Mobile app analytics


• Cost-effective solution


• Support and resources

Section 2: Hotjar

Hotjar is a powerful analytics tool that enables website owners and marketers to analyze user behavior and optimize their websites for better performance. With a range of unique features and advantages, Hotjar provides valuable insights into how users interact with your site, helping you make data-driven decisions to improve conversions and user experience.

1. Heatmaps

Hotjar's heatmaps allow you to visualize user activity on your website by showing you where users click, move their mouse, and scroll. By analyzing these heatmaps, you can identify areas of interest or frustration, optimize your page layout, and increase engagement and conversions.

2. Visitor Recordings

With Hotjar's visitor recordings, you can watch real-time video recordings of user sessions on your website. This feature gives you a firsthand view of how users navigate through your site, where they face challenges, and what elements catch their attention. By understanding user behavior, you can optimize your website accordingly.

3. Conversion Funnels

Hotjar's conversion funnels feature helps you identify the steps in your website's conversion process that have the highest drop-off rates. By tracking user behavior across multiple pages and analyzing funnel data, you can identify bottlenecks and optimize those critical steps to improve conversion rates.

4. Form Analysis

By using Hotjar's form analysis, you can gain insights into how users interact with your forms, including which fields they fill out, which fields they struggle with, and which fields they abandon. This data allows you to optimize your forms for better usability and higher completion rates.

5. Feedback Polls and Surveys

Hotjar's feedback polls and surveys feature enables you to gather valuable feedback from your website visitors. You can create customizable on-site polls and surveys to ask specific questions, collect user opinions, and uncover insights to improve your website.

6. Incoming Feedback

Hotjar's incoming feedback feature allows users to provide feedback directly on your website. This instant feedback helps you understand user sentiments, identify issues, and make quick improvements to enhance the user experience.

Advantages of Hotjar:

• Easy to implement: Hotjar provides a simple setup process that doesn't require extensive technical knowledge.


• Comprehensive insights: Hotjar combines different analytics features to provide a holistic view of user behavior and website performance.


• User-friendly interface: Hotjar's intuitive interface makes it easy to navigate through reports and visualize data.


• Cost-effective: Hotjar offers affordable pricing plans compared to other analytics solutions on the market.


• Integration capabilities: Hotjar integrates with various popular tools and platforms, including Google Analytics, to enhance your analytics capabilities.

In conclusion, Hotjar is a valuable analytics tool that offers a range of features and advantages for analyzing user behavior and optimizing your website. By leveraging its capabilities, you can gain valuable insights into your users' actions, make data-driven decisions, and improve your website's performance and conversions.

Section 3: Mixpanel - Advanced Analytics Metrics for Tracking User Actions and Engagement

In this section, we will explore how Mixpanel, one of the leading analytics providers, offers a comprehensive set of advanced analytics metrics that enable businesses to track user actions and engagement effectively. Understanding user behavior is crucial for optimizing product performance, identifying growth opportunities, and making data-driven decisions.

1. Overview of Mixpanel

Mixpanel is a powerful analytics platform that helps businesses analyze how users interact with their websites, mobile apps, and other digital products. It provides a wide array of analytics tools and features to collect, analyze, and visualize data.

2. Key Features of Mixpanel

• Event Tracking: Mixpanel allows businesses to track and measure the actions users take within their digital products. This includes clicks, conversions, feature usage, and more, providing insights into user behavior and engagement.


• Funnel Analysis: With Mixpanel's funnel analysis feature, businesses can understand the user journey and identify bottlenecks or drop-off points. This helps in optimizing conversion rates and improving the overall user experience.


• Retention Analysis: Mixpanel enables businesses to analyze user retention over time. By understanding how often and for how long users return to their products, businesses can develop strategies to improve retention and customer loyalty.


• Segmentation: Mixpanel offers powerful segmentation capabilities, allowing businesses to group users based on various attributes and behaviors. This helps in creating targeted marketing campaigns and personalized user experiences.


• A/B Testing: Mixpanel's A/B testing feature enables businesses to test different variations of their products or features and analyze user behavior and engagement to determine the most effective options.

3. Benefits of Using Mixpanel

By utilizing Mixpanel's advanced analytics metrics, businesses can gain valuable insights into their user base and make data-driven decisions. Some key benefits of using Mixpanel include:

• Improved user engagement and retention


• Optimized user experience and conversion rates


• Personalized marketing campaigns and messaging


• Enhanced product performance and feature usage


• Data-driven decision-making

Overall, Mixpanel offers a comprehensive suite of advanced analytics metrics that empower businesses to track user actions, analyze engagement, and make informed decisions to drive growth and success.

If you are looking for a reliable analytics provider, consider evaluating Mixpanel as part of your evaluation process. It can provide powerful insights and help you make data-driven decisions to achieve your business goals.

Section 4: Kissmetrics - Deep Customer Insights and Behavior Analytics

Key Features of Kissmetrics:

• 1. Advanced Segmentation: Kissmetrics allows you to segment your audience based on various parameters, such as behavior, demographics, and engagement, providing you with a deeper understanding of your customers.


• 2. Funnel Analysis: With Kissmetrics, you can track the entire customer journey and analyze each stage of your sales funnel. This helps you identify bottlenecks and optimize your conversion rates.


• 3. Event Tracking: Kissmetrics enables you to track specific user actions and events on your website or app. This allows you to gain insights into how users interact with your product and make data-driven decisions.


• 4. Cohort Analysis: By analyzing groups of users who share common characteristics, Kissmetrics helps you understand how different segments of your audience behave over time. This helps you identify trends and patterns that can guide your marketing strategies.


• 5. A/B Testing: Kissmetrics offers integrated A/B testing capabilities, allowing you to experiment and optimize your marketing campaigns or website designs based on real-time data.


• 6. Customer Lifetime Value (CLV) Analysis: Kissmetrics calculates CLV by analyzing customer behavior and revenue data. This metric helps you prioritize high-value customers and tailor your marketing efforts accordingly.


• 7. Email Campaign Analysis: By integrating with popular email marketing platforms, Kissmetrics provides insights into the effectiveness of your email campaigns. You can track open rates, click-through rates, and conversions to optimize your email marketing strategies.


• 8. Data Visualization: Kissmetrics offers intuitive and customizable dashboards and reports to visualize your data effectively. You can easily track key metrics and monitor the performance of your marketing efforts in real-time.

Kissmetrics is a comprehensive analytics platform that empowers businesses to gain deep customer insights and analyze user behavior. With its array of features, Kissmetrics enables you to understand your audience, optimize your sales funnels, and make data-backed decisions to drive growth and revenue.

Section 5: Piwik and its Customizable Analytics Metrics

In this section, we will explore Piwik, an open-source analytics platform that offers a wide range of customizable metrics for tracking and analyzing website data. Piwik provides a flexible and scalable solution for businesses and organizations to gather valuable insights and make data-driven decisions. Let's delve deeper into the open-source nature of Piwik and its capabilities.

1. Open-Source Nature of Piwik

Piwik is an open-source analytics platform, which means that its source code is freely available and can be modified and customized by users. This allows businesses to have complete control over their analytics data and tailor it to their specific needs. The open-source ecosystem also fosters collaboration and innovation among developers, resulting in regular updates and improvements to the platform.

2. Customizable Analytics Metrics

One of the key advantages of Piwik is its ability to offer customizable analytics metrics. This means that businesses can define and track metrics that are most relevant to their specific goals and objectives. Piwik provides a wide range of pre-defined metrics, such as page views, bounce rate, conversions, and user engagement. However, businesses can also create custom metrics based on their unique requirements and industry-specific measurements.

• Page-specific Metrics: Piwik allows you to analyze page-specific metrics, such as the number of visits, average time spent on a page, and the conversion rate for a particular landing page. This helps businesses identify the most engaging and effective content on their website.


• Event Tracking: With Piwik, businesses can track and measure specific user interactions or events, such as clicks on buttons, form submissions, or video views. This provides valuable insights into user behavior and helps optimize the website for better conversions.


• Goal Tracking: Piwik offers goal tracking capabilities, allowing businesses to define and track specific goals, such as newsletter sign-ups, purchase completions, or form submissions. This helps businesses measure the success of their marketing campaigns and optimize their conversion funnels.


• E-commerce Analytics: For businesses with e-commerce websites, Piwik provides in-depth analytics for tracking sales, revenue, and customer behavior. This enables businesses to understand their customers' purchasing patterns and make data-driven decisions to improve their online sales performance.

In summary, Piwik's customizable analytics metrics provide businesses with the flexibility and control to track and analyze website data according to their unique needs. Whether it's measuring page-specific metrics, tracking user events, setting goals, or analyzing e-commerce performance, Piwik offers a powerful platform for businesses to gain valuable insights and optimize their online presence.

Section 6: Matomo

Matomo is a privacy-focused analytics platform that provides valuable metrics for businesses. In this section, we will explore the features of Matomo and how it can benefit your organization.

6.1 Features of Matomo

• Data Privacy: Matomo puts data privacy as its top priority. Unlike other analytics providers, Matomo allows you to have full control over your data. It offers on-premise hosting options, ensuring that your data is stored securely on your servers.



• Real-time Analytics: With Matomo, you can access real-time analytics data, providing you with up-to-the-minute insights into your website performance. This allows you to make data-driven decisions quickly and optimize your marketing strategies accordingly.



• Customizable Dashboard: Matomo offers a user-friendly and customizable dashboard where you can choose the metrics that matter most to your business. This flexibility allows you to focus on the key performance indicators (KPIs) that align with your organizational goals.



• Goal Tracking: One of Matomo's key features is its goal tracking capabilities. You can set up specific goals, such as newsletter sign-ups or completed purchases, and track their conversions. This feature enables you to measure the effectiveness of your campaigns and identify areas for improvement.



• Visitor Segmentation: Matomo allows you to segment your website visitors based on various attributes, such as demographics, location, or behavior. This segmentation helps you gain a deeper understanding of your audience and target them with personalized marketing messages.



• A/B Testing: With Matomo, you can conduct A/B tests to compare different versions of your website or landing pages. This feature enables you to analyze the performance of each variation and optimize for higher conversion rates.

6.2 Benefits of Matomo

By using Matomo as your analytics platform, you can enjoy several benefits:

• Data Ownership: With Matomo, you have full ownership and control over your data, ensuring compliance with data privacy regulations and protecting your customer's information.



• Improved Decision Making: By accessing real-time analytics and valuable metrics, you can make informed decisions quickly, optimizing your marketing campaigns and website performance for better results.



• Personalized Marketing: Matomo's visitor segmentation feature allows you to target specific audience segments with personalized marketing messages, increasing engagement and conversion rates.



• Increased Conversion Rates: Through goal tracking and A/B testing, Matomo helps you identify areas for improvement, optimize your website, and ultimately increase conversion rates, leading to higher revenue.

Overall, Matomo provides a comprehensive analytics solution that prioritizes data privacy, offers valuable insights, and helps businesses enhance their marketing strategies. Consider utilizing Matomo to gain a deeper understanding of your customers, improve your website's performance, and drive meaningful business growth.

Section 7: Clicky - Real-time Analytics and Website Monitoring

Clicky is a powerful analytics tool that offers real-time insights into your website's performance. This section will highlight the unique features and capabilities of Clicky for website monitoring and data visualization.

Real-Time Analytics

• Clicky provides real-time data, allowing you to monitor visitor activity as it happens. You can see the number of active visitors, pages being viewed, and even the location of your website visitors in real-time.


• Real-time analytics enable you to make immediate decisions based on the current state of your website and respond quickly to any issues or opportunities.

Visitor Segmentation

• Clicky offers detailed insights into your website visitors, allowing you to segment them based on various criteria such as location, traffic source, device, and more.


• This segmentation helps you understand your audience better and tailor your marketing strategies to specific customer segments.

Heatmaps and Session Recording

• Clicky provides heatmaps that visually represent the areas of your website where visitors are most engaged. These heatmaps help you identify the most popular sections and optimize your website accordingly.


• Session recording allows you to watch recordings of individual user sessions, gaining valuable insights into user behavior and identifying areas for improvement.

Goals and Conversion Tracking

• Clicky allows you to set up goals and track conversions. You can define specific actions on your website as goals, such as form submissions or purchases, and track how many visitors complete these actions.


• Conversion tracking helps you measure the effectiveness of your marketing campaigns and optimize your conversion rates.

Easy-to-Use Interface and Data Visualization

• Clicky has a user-friendly interface that makes it easy to navigate and understand your website analytics.


• The platform offers various data visualization options, including graphs and charts, to help you visualize your website's performance and make data-driven decisions.

Overall, Clicky provides a comprehensive set of tools for real-time analytics and website monitoring. Its unique features, such as visitor segmentation, heatmaps, and session recording, allow you to gain deep insights into your website's performance and optimize your online presence.

For more information about Clicky and its pricing, visit their official website.

Section 8: Open Web Analytics

In this section, we will discuss the features of Open Web Analytics (OWA) as an open-source alternative for tracking website metrics. Open Web Analytics is a robust analytics solution that provides valuable insights into website performance and user behavior. Whether you're a small business owner, a marketer, or a developer, OWA offers a range of features to help you understand and optimize your website's performance.

1. Installation and Setup

OWA is easy to install and set up on your website. It provides step-by-step instructions and documentation to guide you through the process. The installation process involves downloading the software, configuring the database, and integrating the tracking code into your website's HTML.

2. Data Tracking

OWA tracks a wide range of metrics and data points to provide comprehensive insights into your website's performance. It captures data such as page views, visit duration, bounce rate, conversion rate, and traffic sources. The tracking code records user interactions and events, allowing you to analyze user behavior and optimize your website accordingly.

3. Real-Time Analytics

OWA offers real-time analytics, allowing you to monitor website activity as it happens. You can track the number of active visitors, their geographic location, and the pages they are currently browsing. Real-time data enables you to respond quickly to visitor behavior and make informed decisions to improve user experience.

4. Customizable Dashboards and Reports

OWA provides customizable dashboards and reports, allowing you to visualize and analyze your website's performance data. You can create personalized dashboards with widgets that display the metrics most relevant to your business goals. The reports can be generated on-demand or scheduled to be delivered automatically via email.

5. E-commerce Tracking

If you run an e-commerce website, OWA offers specific tracking features to help you monitor and improve your online store's performance. It tracks product views, purchases, and revenue, allowing you to analyze sales funnels, identify purchase patterns, and optimize your conversion rate.

6. Privacy and Security

OWA values user privacy and provides options to anonymize IP addresses and respect "Do Not Track" settings. It also offers security features to protect your data, including user access controls, data encryption, and integration with secure HTTPS protocols.

7. Integration with Third-Party Tools

OWA can be easily integrated with other tools and platforms to enhance its functionality. It supports integration with content management systems, e-commerce platforms, customer relationship management systems, and email marketing software, allowing you to consolidate your data and streamline your analytics workflow.

Overall, Open Web Analytics is a powerful open-source analytics solution that offers a comprehensive set of features to track and analyze website metrics. Its ease of installation, real-time analytics, customizable dashboards, and integration capabilities make it a valuable alternative for businesses looking for a cost-effective and flexible analytics solution.

Section 9: Adobe Analytics Free

In this section, we will explore Adobe Analytics Free, which offers a limited version of their enterprise-grade analytics platform at no cost. This free offering provides users with valuable insights into their website or app performance, enabling them to make data-driven decisions to enhance their online presence.

What is Adobe Analytics Free?

Adobe Analytics Free is a stripped-down version of Adobe's robust analytics platform, designed to give users a taste of the powerful features and capabilities offered by the enterprise-grade solution. While it may not offer all the bells and whistles of the paid version, Adobe Analytics Free still provides valuable metrics and reports to help businesses understand their digital properties' performance.

Key Features of Adobe Analytics Free

• Data Tracking and Collection: Adobe Analytics Free allows users to track various data points, such as page views, downloads, clicks, and more, to gain insights into user behavior.


• Basic Reporting: Users can access standard reports, such as visitor counts, conversion rates, and popular pages, to understand how their website or app is performing at a high level.


• Segmentation: Adobe Analytics Free enables users to segment their data based on different criteria, such as demographics, device types, or geographical locations, allowing for deeper analysis.


• Real-Time Analytics: Users can monitor their website or app's performance in real-time, viewing live data to track key metrics and identify trends as they happen.

Limitations of Adobe Analytics Free

While Adobe Analytics Free offers valuable insights, it's important to note its limitations compared to the paid enterprise-grade version:

• Limited Customization: Users may have restricted access to customization features, such as creating custom dashboards or defining their own metrics.


• Data Volume Restrictions: Adobe Analytics Free may impose limits on the amount of data that can be processed and analyzed, which could impact organizations with larger datasets.


• Advanced Analytical Capabilities: Certain advanced features, such as predictive analytics, AI-powered insights, and advanced attribution modeling, may not be available in the free version.

Despite these limitations, Adobe Analytics Free is an excellent starting point for businesses that want to dip their toes into data analysis and gain valuable insights from their digital properties. It allows users to experience the power of Adobe's analytics platform before deciding whether to upgrade to the enterprise-grade version.

For more information about Adobe Analytics Free and its capabilities, visit the official Adobe Analytics Free website.

Section 10: Chartbeat

Chartbeat is a leading analytics platform that focuses on providing real-time insights into audience engagement and content performance. With its robust features and user-friendly interface, Chartbeat helps businesses and publishers make data-driven decisions to optimize their content strategy and maximize audience reach.

Real-time Analytics Features

Chartbeat offers a range of powerful features that allow users to track and measure audience engagement in real-time. These features include:

• Real-time Traffic Monitoring: Chartbeat provides live data on the number of visitors on your website, their location, and the pages they are currently viewing.



• Engagement Metrics: With Chartbeat, you can monitor engagement metrics such as average active engagement time, scroll depth, and social sharing to gauge how users are interacting with your content.



• Referral Tracking: Chartbeat allows you to track the sources of your website's traffic, including social media platforms, search engines, and external websites, giving you valuable insights into which channels are driving the most visitors.



• Real-time Alerts: The platform sends notifications and alerts when there are significant changes in traffic or engagement on your website, enabling you to respond quickly to emerging trends or issues.



• Content Performance Metrics: Chartbeat provides detailed metrics on individual articles or web pages, allowing you to analyze their performance in terms of engagement, time spent, and conversions.

With these real-time analytics features, Chartbeat empowers users to understand their audience behavior instantly and make informed decisions to improve content performance and drive audience growth.

If you are looking for a reliable and comprehensive analytics solution, Chartbeat is a valuable tool to consider. By providing real-time insights into audience engagement and content performance, it can help you optimize your content strategy and drive meaningful results for your business.

Visit Chartbeat's website to learn more about their analytics platform and explore their features in detail.

Conclusion: Leveraging the Best Free Analytics Metrics Providers for Effective Data Analysis

In this article, we have explored the top 10 best free analytics metrics providers and highlighted the importance of utilizing these tools for effective data analysis. By leveraging these free resources, businesses can gain valuable insights into their website performance, user behavior, and marketing efforts without incurring additional costs.

Summary of the Top 10 Best Free Analytics Metrics Providers:

• Google Analytics: A comprehensive web analytics tool offering in-depth insights into website traffic, user behavior, and conversion tracking.


• HubSpot Analytics: Provides detailed analytics and reporting features for HubSpot users, including website analytics, lead generation data, and campaign performance.


• KISSmetrics: Focuses on customer behavior tracking and provides insights into user engagement, funnels, and cohort analysis.


• Mixpanel: Offers advanced analytics specifically designed for mobile and web applications, allowing businesses to track user interactions and measure app performance.


• Adobe Analytics: A robust analytics platform that helps businesses analyze customer journeys, measure advertising effectiveness, and gain insights into website performance.


• Heap Analytics: Automatically tracks user interactions on websites and mobile apps, enabling businesses to analyze user behavior without the need for extensive coding.


• Clicky: Provides real-time web analytics with features like heatmaps, conversion tracking, and detailed visitor insights.


• Piwik: An open-source analytics platform that offers similar features to Google Analytics while allowing businesses to have full control over their data.


• Crazy Egg: Offers visual analytics tools like heatmaps, scrollmaps, and click-tracking to help businesses optimize their website design and user experience.


• Open Web Analytics: An open-source web analytics tool that provides insights into website traffic, user behavior, and marketing campaign tracking.

By utilizing these free analytics metrics providers, businesses can make informed decisions based on data-driven insights. These tools allow for a deeper understanding of user behavior, help optimize marketing campaigns, improve website performance, and ultimately drive business growth.

It is important to note that while these free analytics metrics providers offer valuable insights, there may be limitations in terms of the depth of analysis and customization compared to paid analytics tools. Therefore, as businesses grow, they may consider upgrading to paid analytics solutions for more advanced features and functionality.

Overall, leveraging the best free analytics metrics providers empowers businesses to harness the power of data and make informed decisions to drive success in today's digital landscape.

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