Introduction

Are you an enterprise company looking to improve your sales growth and enable your team to perform better? Then you might need to invest in sales enablement software. This blog post will briefly explain what sales enablement software is, why it is important for enterprise companies, and highlight the top sales enablement software for enterprise companies.

What is Sales Enablement Software?

Sales enablement software is a type of technology that helps sales teams to sell more efficiently. It provides sales reps with the tools and resources they need to close deals faster, including access to customer information, analytics, and content creation tools.

Why is it Important for Enterprise Companies?

Enterprise companies often have complex sales processes, a large team, and vast amounts of customer data, and sales enablement software is crucial to managing all of these moving parts effectively. Sales enablement software not only helps sales reps to close deals faster but it also provides insights for managers to optimize the sales process and improve revenue.

Top Sales Enablement Software for Enterprise Companies

• Salesforce Sales Cloud


• Highspot Sales Enablement Platform


• Bigtincan Sales Enablement


• Showpad Sales Enablement Software


• Seismic Sales Enablement

These are some of the top sales enablement software options available for enterprise companies. Each of these options offers a range of features to help sales teams sell more efficiently, including content creation tools, analytics, and customer relationship management (CRM) integrations. Consider the specific needs of your team to choose the best option for your organization.

Key Features of Sales Enablement Software for Enterprise Companies

When it comes to sales enablement software for enterprise companies, there are certain features that are a must-have. These features ensure scalability, integrations, analytics, and customizations to meet the specific needs of the organization. In this post, we will discuss the key features that enterprise-level sales enablement software should have to increase sales productivity, accelerate revenue growth, and improve overall performance.

Scalability

One of the primary features of sales enablement software for enterprise companies is scalability. As companies grow and their sales teams expand, the software should be able to grow and adapt with them. It should be flexible enough to handle increased traffic, usage, and data storage requirements without compromising performance. This feature allows organizations to scale their sales efforts without worrying about outgrowing their software.

Integrations

To boost sales productivity, it’s essential that sales enablement software can integrate with other tools and applications that the organization is already using. The integration with CRM software, marketing automation, and other applications streamlines the sales process, eliminates manual data entry, and allows sales reps to focus on what they do best - selling. This feature ensures the flow of data between tools and saves time and effort for sales teams.

Analytics

Another crucial feature of sales enablement software for enterprise companies is the ability to track and analyze sales performance data. Sales reps, managers, and executives need access to real-time, accurate, and actionable insights to make informed decisions, track progress, and adjust strategies. This feature not only helps to optimize sales efforts but also provides insights that can be used to drive revenue growth.

Customizations

The sales process and requirements are different for each organization, and therefore sales enablement software should allow for customizations to meet specific needs. Sales reps should be able to personalize the content, tailor it to the buyer persona, and adapt it to different stages of the sales process. Administrators should be able to customize workflows, user permissions, and data fields according to the organization’s needs. This feature ensures that the sales enablement software is tailored to the unique requirements of the organization.

• Scalability: The software should be flexible and able to handle increased usage and data storage requirements.


• Integrations: The software should be able to integrate with other applications, saving time and effort for sales teams.


• Analytics: The software should provide real-time, accurate, and actionable insights into sales performance data to optimize sales efforts and drive revenue growth.


• Customizations: The software should allow for customizations to meet specific sales process and workflow requirements.

Top Sales Enablement Software for Enterprise Companies

If you're looking for the best sales enablement software for your enterprise company, then you're in the right place. In this article, we have compiled a list of the top sales enablement software solutions in the market, along with their key features, pricing, and customer reviews.

Showpad

• Key Features: Content management, sales training, analytics, personalized content recommendations, integrations with CRMs, marketing automation, and more.


• Pricing: Starts at $35 per user/month for Showpad Essential, and $55 per user/month for Showpad Plus


• Customer Reviews: Showpad has an average rating of 4.5 out of 5 stars on G2, with customers praising its ease of use, content management capabilities, and customer support.

Seismic

• Key Features: Content management, sales training, analytics, sales enablement automation, integrations with CRMs, marketing automation, and more.


• Pricing: Contact Seismic for a custom quote based on your specific needs


• Customer Reviews: Seismic has an average rating of 4.5 out of 5 stars on G2, with customers highlighting its robust capabilities and integration options.

Highspot

• Key Features: Content management, sales training, analytics, sales enablement automation, integrations with CRMs, marketing automation, and more.


• Pricing: Contact Highspot for a custom quote based on your specific needs


• Customer Reviews: Highspot has an average rating of 4.5 out of 5 stars on G2, with customers praising its user-friendly interface and personalized content capabilities.

Bigtincan

• Key Features: Content management, sales training, analytics, sales enablement automation, integrations with CRMs, marketing automation, and more.


• Pricing: Contact Bigtincan for a custom quote based on your specific needs


• Customer Reviews: Bigtincan has an average rating of 4.4 out of 5 stars on G2, with customers highlighting its robust AI capabilities and mobile access.

Brainshark

• Key Features: Content creation, sales training, analytics, content sharing, integrations with CRMs, marketing automation, and more.


• Pricing: Contact Brainshark for a custom quote based on your specific needs


• Customer Reviews: Brainshark has an average rating of 4.3 out of 5 stars on G2, with customers praising its ease of use and ability to engage and train sales reps effectively.

Overall, these top sales enablement software solutions provide a wide range of capabilities, integrations, and pricing options to suit the needs of any enterprise company.

Benefits of Using Sales Enablement Software for Enterprise Companies

When it comes to enterprise sales, most companies struggle with productivity, customer engagement, and data insights. However, with the help of sales enablement software, these challenges can be easily overcome. In this article, we will discuss the key benefits of using sales enablement software for enterprise companies.

Increased Sales Productivity

One of the major benefits of using sales enablement software is increased sales productivity. The software helps to streamline the sales process by providing sales reps with easy access to all the relevant sales materials, such as product information, pricing, contracts, and proposals. This enables sales reps to be more efficient and effective in their sales interactions with customers, resulting in higher sales productivity and ultimately, increased revenue.

Improved Customer Engagement

Another key benefit of using sales enablement software is improved customer engagement. The software helps sales reps to personalize their sales pitches based on the specific needs and interests of each customer. By having access to relevant customer data in real-time, sales reps can provide personalized recommendations and solutions to each customer, thereby increasing the likelihood of closing the sale and building a strong customer relationship.

Better Data Insights

Sales enablement software also helps to provide better data insights to enterprise companies. The software collects and analyzes data on customer interactions, sales performance, and market trends, among other things. This enables enterprise companies to make data-driven decisions, optimize their sales strategies, and stay ahead of the competition.

• Increased Sales Productivity: Sales enablement software streamlines the sales process resulting in higher sales productivity and ultimately, increased revenue.


• Improved Customer Engagement: Sales enablement software helps sales reps to personalize their sales pitches based on the specific needs and interests of each customer, resulting in improved customer engagement and relationship building.


• Better Data Insights: Sales enablement software collects and analyzes data on customer interactions, sales performance, and market trends, among other things, enabling enterprise companies to make data-driven decisions and optimize their sales strategies.

Overall, sales enablement software is an investment that can bring significant benefits and improved outcomes for enterprise companies. By improving sales productivity, customer engagement, and data insights, enterprise companies can drive growth, increase revenue, and stay ahead of the competition.

If you're interested in learning more about sales enablement software, consider checking out ExactBuyer. Our real-time contact and company data & audience intelligence solutions can help your enterprise sales team build more targeted audiences and drive growth.

How to Choose the Best Sales Enablement Software for Your Enterprise Company

If you are planning to invest in sales enablement software for your enterprise company, it is crucial to choose the right one that aligns with your business needs and goals. With the vast options available in the market, choosing the best one can be a daunting task. In this article, we will provide you with actionable tips on how to choose the best sales enablement software for your enterprise company.

Define Your Goals

The first step in choosing the best sales enablement software is to define your goals. Determine what you want to achieve with the software and how it can help your sales team in achieving their targets. Identify the areas that need improvement and how the software can address those issues.

Evaluate Your Budget

Before selecting any sales enablement software, consider your budget. Determine how much you are willing to spend on the software and its implementation. Keep in mind that the most expensive software may not be the best fit for your enterprise company. Evaluate the features and benefits that the software offers and determine if it aligns with your budget.

Test the Software Before Purchasing

It is always recommended to test the software before purchasing it. Look for software vendors that offer free trial periods to test their software. During the trial period, evaluate the software's user interface, features, and functionalities. Ensure that it aligns with your business needs and goals. Additionally, involve your sales team in the trial process and gather their feedback as well.

• Define your goals


• Evaluate your budget


• Test the software before purchasing

By following these actionable tips, you can choose the best sales enablement software that aligns with your enterprise company's goals and budget. Choose a software that offers features that help streamline your sales process, improve productivity, and boost revenue.

Conclusion

Choosing the best sales enablement software for enterprise companies can be a game-changer in boosting their sales and achieving business growth. Here are some key takeaways from this blog post:

• Effective sales enablement software can help automate time-consuming tasks, freeing up sales teams to focus on building relationships and closing deals.


• Real-time contact and company data combined with audience intelligence solutions can help sales teams build more targeted audiences and find new accounts in their territories.


• ExactBuyer's AI-powered search makes it easy to find related contacts or companies by just typing a sentence.


• Pricing plans, including a sales plan, recruiting plan, marketing plan, and API, cater to different needs and budgets of enterprise companies.

Choosing the right sales enablement software can help enterprise companies stay ahead of the competition, streamline sales operations, and achieve rapid growth. Don't hesitate to invest in the best solution that suits your business needs and accelerates your sales success.

How ExactBuyer Can Help You

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