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10 Proven Brand Building Techniques for Online Businesses


Building a strong brand identity is crucial for any online business. It's the key to attracting and retaining customers, and sets the foundation for a business's success. In this article, we will explore the importance of creating a strong brand identity and how it can help grow your business.

Explanation of the importance of a strong brand identity

A strong brand identity creates a lasting impression on your customers. It's how they recognize and differentiate your business from your competitors. A well-designed brand identity helps build trust with your target audience, and can even create a sense of loyalty.

A strong brand identity can also help establish your business's reputation. Customers are more likely to choose businesses that they feel they can trust and rely on. With a strong brand identity, you can communicate to your customers that your business is reliable, trustworthy, and professional.

The role brand identity plays in attracting and retaining customers

A strong brand identity is a powerful tool when it comes to attracting and retaining customers. By creating a memorable visual identity, your business has a better chance of standing out in a crowded market. This can help increase customer awareness and lead to more sales.

Retaining customers is also easier when you have a strong brand identity. A consistent brand message and messaging across all channels helps customers remember your business and what it stands for. This not only encourages repeat business, but can also lead to positive word-of-mouth referrals.

  • Increased brand recognition and credibility

  • Creates a sense of loyalty among customers

  • Establishes your business's reputation

  • Helps attract and retain customers

  • Encourages repeat business and referrals

In conclusion, creating a strong brand identity is a vital part of building a successful online business. It helps establish credibility, attract and retain customers, and ultimately lead to increased sales and growth. Consider investing in a strong brand identity to take your business to the next level.

Section 1: Define Your Brand

Before implementing any branding techniques, it is crucial to define your brand. Defining your brand helps you build a strong brand identity that resonates with your target audience. Here are some reasons why defining your brand is crucial:

  • It helps you differentiate yourself from competitors.

  • It enables you to build a strong emotional connection with your audience.

  • It helps you establish authority and credibility in your industry.

  • It guides all of your marketing and branding efforts, ensuring consistency and coherence.

Here are some tips for defining your brand personality, values, voice, and tone:

1. Brand Personality

Your brand personality is the human characteristics that your brand embodies. It is the set of emotions, values, and traits that your customers associate with your brand. To define your brand personality:

  • Think about the emotions you want your brand to evoke in your customers.

  • Consider the values that are important to your brand.

  • Identify the traits that make your brand unique.

2. Brand Values

Your brand values are the guiding principles that define what your brand stands for. They are the beliefs and values that guide your brand's actions and decisions. To define your brand values:

  • Think about the causes and issues that are important to your brand.

  • Identify the beliefs and values that guide your brand's actions and decisions.

  • Consider how your brand can make a positive impact on the world.

3. Brand Voice

Your brand voice is the way that your brand expresses itself. It is the tone, language, and style that you use to communicate with your audience. To define your brand voice:

  • Consider the tone that you want to use when communicating with your audience.

  • Think about the language that your audience uses and try to incorporate it into your brand voice.

  • Consider the style of your messaging, including your use of humor, sarcasm, and other forms of expression.

4. Brand Tone

Your brand tone is the attitude that your brand takes when communicating with your audience. It is the emotional state that you want to evoke in your customers. To define your brand tone:

  • Think about the emotional state that you want to evoke in your customers.

  • Consider the tone of your messaging, including the use of humor, empathy, and other emotional triggers.

  • Identify the emotional states that are most relevant to your brand and try to incorporate them into your messaging.

By defining your brand personality, values, voice, and tone, you can build a strong brand identity that resonates with your target audience. This will ultimately help you establish authority, attract more customers, and grow your business.

To learn more about how ExactBuyer can help you define and build your brand, contact us today at https://www.exactbuyer.com/contact.

Section 2: Create a Brand Style Guide

Creating a brand style guide is crucial for any online business that wants to establish a consistent and cohesive brand identity. A brand style guide serves as a document that outlines the guidelines, rules, and specifications for the use of visual and verbal elements in branding materials. Consistent branding helps businesses build trust, recognition, and loyalty with their audience.

Importance of creating a brand style guide

Creating a brand style guide is essential to ensure consistent branding across all customer touchpoints. It helps in establishing clear guidelines for anyone involved in branding, ensuring they adhere to specific visual and verbal standards when producing new content. By creating a brand style guide, businesses can achieve a professional and cohesive image that supports the personality, values, and mission of the brand.

Key elements that should be included in a brand style guide

  • Logo: The logo is the visually identifiable representation of a brand, and its consistent placement, size, and usage must be outlined in the brand style guide.

  • Color Palette: A well-defined color palette contributes to brand recognition and enhances visual appeal. The brand style guide should specify the primary and secondary color choices with specific guidelines on appropriate color usage on various mediums.

  • Font Usage: The brand style guide should specify the typeface(s) and font size(s) for various branding materials to ensure consistency.

  • Imagery: The type and style of imagery used in branding materials contribute significantly to brand perception. The brand style guide should outline the quality standards, resolution, and style of imagery use in branding materials.

  • Mission, Vision, and Values: The brand style guide should include the brand's mission, vision, and values to ensure that everyone involved in branding understands the business's purpose and identity.

A well-defined brand style guide is an essential tool for building a brand's online presence and increasing recognition and loyalty. By adhering to the guidelines outlined in the brand style guide, businesses can ensure that the branding materials produced accurately represent the brand and support its mission and vision.

Section 3: Develop a Content Strategy

A well-planned content strategy is essential for establishing your brand authority and engaging with your target audience. A successful content strategy will help you create, publish and promote relevant and valuable content that resonates with your audience, building trust and loyalty over time. Here are some tips for creating a content calendar and selecting the right content formats for your brand:

Create a Content Calendar

  • Define your goals

  • Identify your target audience

  • Research popular topics and industry trends

  • Choose the right content formats

  • Set a publishing schedule

  • Monitor your metrics and adjust your strategy accordingly

Select the Right Content Formats

Choosing the right content formats is crucial for engaging with your audience and achieving your goals. Here are some popular content formats to consider:

  • Blog posts

  • Infographics

  • Videos

  • E-books

  • Webinars

  • Podcasts

Keep in mind that the content formats you choose should align with your goals and target audience. For example, if you're targeting a B2B audience, whitepapers and webinars might be more effective than social media posts or videos.

Overall, a well-planned content strategy can help establish your brand authority, engage your target audience, and ultimately drive business results. By creating a content calendar and selecting the right content formats, you can deliver valuable content to your audience consistently and build a loyal following over time.

Looking for help with your content strategy? ExactBuyer can help. Contact us today to learn how our real-time audience intelligence solutions can help you build more targeted audiences and create more effective content.

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Section 4: Invest in Professional Branding Assets

Branding is a crucial aspect of any online business, especially when it comes to influencing the buying decisions of potential customers. A professional branding asset, such as a logo, website, and social media graphics, can significantly enhance your brand's image and establish its credibility.

To achieve a professional look for your business, it's highly recommended to work with skilled design professionals. Although it may seem like an unnecessary expense, investing in professional branding assets can provide a significant return on investment in the long run.

Logo Design

  • A logo serves as the face of your brand and serves as the initial point of recognition for potential customers. A well-designed logo should be simple, memorable, and visually appealing.

  • A professional designer can create a logo that reflects your brand's personality, values, and the products or services that you offer. This will help your brand stand out from competitors and create a lasting impression on customers.

Website Design

  • A well-designed website is crucial for any online business. Your website's design should be visually appealing, easy to navigate, and user-friendly.

  • Professional website design can help you communicate your brand's message more effectively and capture the attention of potential customers.

Social Media Graphics

  • Social media platforms are essential for expanding your brand's reach and fostering engagement with customers.

  • Professional social media graphics can help you stand out on crowded social media feeds and communicate your brand's message more effectively.

Overall, investing in professional branding assets can elevate your brand's image and establish credibility in the eyes of potential customers. Working with skilled design professionals can help you create a visually appealing, memorable brand identity that sets you apart from competitors.

Section 5: Leverage Social Media

Social media has become an essential tool for brand building in today's digital age. Your online presence can make or break your business, and social media has given brands the power to connect with their audiences in a more authentic and compelling way. In this section, we'll discuss the impact of social media on brand building and share tips on how to effectively use different social media channels to promote your brand.

The Impact of Social Media on Brand Building

Social media has revolutionized the way businesses interact with their customers. It provides a platform for brands to engage with their audience and build stronger relationships. By creating a social media presence for your brand, you can showcase your personality, company culture, and values. This helps to create a more relatable and human brand image.

Effectively Using Different Social Media Channels

Each social media platform has its unique advantages and audience. To make the most of social media, you need to figure out which platforms are relevant to your brand and target audience. Here are some tips to help you get started:

  • Identify the social media platforms your target audience uses the most

  • Create a content calendar to ensure consistency and plan your content in advance

  • Create visually appealing posts with high-quality images, videos and graphics

  • Use hashtags to increase your reach and visibility

  • Engage with your followers by responding to comments and messages in a timely manner

  • Run social media campaigns such as contests or giveaways to increase engagement and drive traffic to your website

Creating and Sharing Engaging Content

One of the keys to success on social media is creating and sharing engaging content. Here are some tips to help you create content that resonates with your audience:

  • Create content that reflects your brand's values, mission and culture

  • Use storytelling to connect with your audience emotionally

  • Use visuals such as high-quality images, videos and graphics to make your content more engaging

  • Keep your content fresh and relevant by sharing industry news and trends

  • Encourage user-generated content by running social media campaigns or asking for feedback and opinions

Building a Loyal Fanbase

A loyal fanbase on social media can be a powerful asset for your brand. It can drive engagement, increase brand awareness and even help you generate more sales. Here are some tips to help you build a loyal fanbase:

  • Respond to your follower's comments and messages to build a relationship with them

  • Reward your loyal fans with exclusive offers, discounts or sneak peeks

  • Engage with your followers by running surveys, polls or asking for feedback

  • Create a community around your brand and encourage your followers to engage with each other

  • Share user-generated content to show your appreciation for your fans

By effectively leveraging social media, you can build a strong brand presence and connect with your audience in a more meaningful way. Use these tips as a starting point to help you create a social media strategy that works for your brand.

Section 6: Collaborate with Influencers

Collaborating with influencers can greatly benefit your online business by expanding your brand's reach and credibility. Influencers are people with substantial social media followings and an engaged audience that trusts them and their opinion. By partnering with influencers, you can tap into their audience and gain exposure to a new set of potential customers.

Finding and Approaching Influencers

The first step in a successful collaboration is finding the right influencers to partner with. One way to do this is by researching influencers within your industry or niche using social media platforms like Instagram and Twitter. You can also use influencer discovery tools that exist in the market like Ninja Outreach, BuzzSumo, and Klear.

When approaching the influencers, it is important to offer them something in return for their partnership. This could be financial compensation, free products or services, or exposure to your own audience. Be sure to establish clear expectations and mutually beneficial terms before finalizing a partnership.

Establishing a Mutually Beneficial Partnership

Once you have found the right influencers, it's important to establish a mutually beneficial partnership that aligns with the goals of both parties. This means clearly defining the scope of the partnership, outlining expectations and deliverables, and setting a timeline for completion.

It's also important to establish guidelines for the content that the influencer will be creating. Whether it's a sponsored post, a review or a product placement, make sure that the content is authentic and aligned with your brand's values. Influencers are trusted by their followers because of their authenticity and sharing content that is overly promotional or inauthentic can quickly erode their trust and credibility.

Tracking Success Metrics

To measure the success of your influencer partnership, you will want to establish specific success metrics. These will vary based on your goals, but could include metrics like website traffic, social media engagement, and sales generated through referral links or discount codes provided by the influencer.

Use tools like Google Analytics, influencer tracking software, and social media analytics to track these metrics and evaluate the success of your partnership. Use the data you gather to optimize your strategy and improve future influencer collaborations.

Section 7: Attend Industry Events

Attending industry events can be a great way to build relationships and expand your brand's network. These events provide a platform for networking and can be a valuable source of information on trends, technologies, and innovations in your industry. In this section, we will discuss the benefits of attending, selecting the right events, and partnering with other brands.

The Benefits of Attending Industry Events

  • Networking opportunities

  • Learning about industry trends and innovations

  • Gaining new insights and perspectives

  • Potential partnership opportunities

  • Building brand awareness and credibility

  • Generating leads and new business

Selecting the Right Events

It's important to choose events that are relevant to your industry and business objectives. Make sure to research the event beforehand and assess whether it aligns with your goals. Some things to consider include:

  • The event theme and focus

  • The attending audience and their interests

  • Your availability and ability to attend

  • The event location and logistics

Partnering with Other Brands

Partnering with other brands can help increase your reach and credibility. By partnering with a reputable brand, you can gain exposure to their audience and potentially generate new business. Some ways to partner with other brands include:

  • Co-sponsoring an event

  • Collaborating on a joint project or campaign

  • Sharing content and promoting each other's products or services

By attending industry events, selecting the right ones, and partnering with other brands, you can expand your brand's network, build credibility, and generate new business opportunities.

If you're interested in attending industry events or hosting your own, contact us at ExactBuyer to learn more about how we can help you build your brand's audience.

Section 8: Offer Exceptional Customer Service

When it comes to building a strong brand reputation, exceptional customer service plays a crucial role. Not only does it help you retain your existing customers, but it also attracts new ones. Your customers need to feel valued and heard, and providing them with fast and friendly support should be a top priority.

Why Does Exceptional Customer Service Matter?

Exceptional customer service can make a huge difference in how customers perceive your brand. According to a study, 80% of consumers are more likely to do business with a company that offers personalized experiences. Furthermore, happy customers are more likely to refer you to their friends and colleagues, leading to increased sales and revenue.

Tips for Providing Fast and Friendly Support

  • Train your customer service team to be polite, patient, empathetic, and knowledgeable about your products or services.

  • Offer multiple channels of support, including email, phone, and live chat.

  • Respond promptly to customer inquiries and keep them updated throughout the support process.

Promptly Resolving Customer Complaints

  • Listen actively and let your customers vent their frustrations.

  • Show empathy and apologize for any inconvenience caused.

  • Offer a solution that resolves the issue and leaves the customer satisfied.

Monitoring Brand Mentions Online

  • Set up Google Alerts or other monitoring tools to stay on top of brand mentions online.

  • Respond promptly to any negative feedback, and try to resolve the issue before it goes viral.

  • Thank customers for positive feedback, and use it to improve your business.

In conclusion, offering exceptional customer service can help you build a strong brand reputation that attracts loyal customers and drives revenue. By focusing on providing fast and friendly support, promptly resolving customer complaints, and monitoring brand mentions online, you can create a positive customer experience that sets you apart from your competitors.

If you're looking for ways to improve your customer service, ExactBuyer can help. With our real-time contact and company data and audience intelligence solutions, you can build more targeted audiences and provide personalized experiences for your customers. Contact us today to learn more.

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Section 9: Monitor and Optimize Your Brand Strategy

Developing a strong brand strategy is essential for the success of any online business. However, it's not enough to simply create a brand and hope it resonates with your target audience. It’s crucial to continuously monitor and optimize your branding strategy to ensure its relevance and effectiveness. This section will explain why it's important to do so and provide some tools and metrics to measure brand awareness, engagement, and loyalty.

Importance of Continuously Monitoring and Optimizing Branding Strategy

The marketplace is constantly evolving in terms of customer preferences, technologies, and competition. As a result, it's essential to monitor and optimize your branding strategy to stay relevant and competitive. Regularly assessing the performance of your branding strategy can help you identify areas for improvement, whether it be in terms of messaging, visual identity, or engagement tactics. Making necessary optimizations can help you maintain a strong brand image, reach your target audience, and improve customer loyalty.

Tools and Metrics to Measure Brand Awareness, Engagement, and Loyalty

  • Google Analytics– provides data on website traffic, audience demographics, and user behavior, which can be used to measure brand awareness and engagement.

  • Sprout Social– a social media management tool that offers metrics such as audience demographics, engagement, and sentiment analysis to measure the effectiveness of your social media branding efforts

  • Brand24– a tool that allows you to monitor online brand mentions and sentiment, which can help you track brand awareness and loyalty.

  • SurveyGizmo– an online survey tool that can help you gain insight into customer perception, satisfaction, and loyalty towards your brand.

Using these tools and metrics can help you gain a better understanding of how your brand is perceived by your target audience and identify areas for improvement. Regularly monitoring and optimizing your branding strategy will ensure its longevity and effectiveness in the marketplace.


In conclusion, establishing a strong brand identity is crucial for online businesses to gain a competitive edge in the market. Below are the key takeaways from this article:

Key Takeaways:

  • A strong brand identity helps businesses stand out from their competitors.

  • A consistent brand message across all channels can foster trust and credibility with customers.

  • Effective brand building techniques such as storytelling, thought leadership, and social media can help businesses increase their online visibility and engagement.

  • ExactBuyer provides real-time contact and company data solutions that can help businesses build more targeted audiences.

  • Pricing for ExactBuyer's sales plan starts at $495 a month.

By investing in a strong brand identity, online businesses can differentiate themselves from their competitors, build strong relationships with their customers, and ultimately drive more sales and revenue.

Interested in learning more about how ExactBuyer can help your business establish a strong brand identity? Contact us here or view our pricing options here.

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