Introduction: Boost Your Sales with ABM Software

Account-Based Marketing or ABM is a highly-targeted marketing strategy that focuses on specific accounts or businesses instead of individual customers. The goal of ABM is to align sales and marketing efforts to target high-value accounts and to personalize marketing messages to their specific needs and pain points.

The use of ABM software has revolutionized the way businesses approach their marketing and sales efforts. With ABM software, companies can identify, target, and engage with their ideal prospects and customers more efficiently, resulting in increased revenue and ROI.

The Importance of ABM Software

ABM software enables companies to:

• Identify high-value accounts and prioritize leads


• Personalize messaging and content for specific accounts


• Align sales and marketing efforts for increased efficiency


• Track and measure ROI on targeted campaigns


• Maximize revenue from existing accounts

ABM software allows companies to focus their efforts on the accounts most likely to drive revenue and growth, rather than using a one-size-fits-all approach to marketing. With the ability to personalize messages and create targeted campaigns, companies can build stronger relationships with prospects and customers, resulting in increased customer retention and loyalty.

In the following sections, we will dive deeper into the benefits of ABM software and how it can help your business succeed.

Key features to look for

When selecting ABM software, it's important to consider a variety of features that can help you achieve your goals. Here are some of the most important features to look for:

Account-Based Marketing Capabilities

• Customizability for targeted account engagement


• Personalization for content and messaging


• Account-based analytics and reporting

Lead Management

• Lead scoring and prioritization


• Integrated lead database


• Email marketing and automation

Integrations

• Native integrations with CRM and marketing automation platforms


• Integration with third-party data providers


• API access for custom integrations

Advanced Targeting and Segmentation

• Advanced targeting capabilities based on firmographics, technographics, and intent data


• Segmentation based on persona, behavior, and campaign engagement


• Scalability for large datasets and real-time updates

Multi-Channel Engagement

• Integrated campaigns across multiple channels (email, social, display ads, etc.)


• Personalized content and messaging across channels


• Automated sequencing and orchestration of multi-channel campaigns

By considering these key features, you'll be able to find an ABM software that meets your needs and helps you drive revenue growth through targeted account engagement.

Top Picks for ABM Software

Are you looking for the best ABM software to help you target and engage with high-value accounts? Look no further! Here are the top ABM software options on the market, along with their unique features and benefits:

1. Terminus

• Account-based advertising and retargeting


• Account-based web personalization


• Account-based chat and chatbot integrations


• Engagement analytics and ROI reporting

Terminus is a comprehensive solution for executing and measuring ABM campaigns across multiple channels. It offers powerful targeting and personalization capabilities to help you reach key decision-makers in your target accounts.

2. Demandbase

• Account-based advertising and retargeting


• Account-based web personalization


• Account-based chat and chatbot integrations


• Account-based sales intelligence and insights

Demandbase is a popular ABM platform that helps B2B marketers reach and engage with target accounts at every stage of the funnel. Its AI-powered targeting engine uses data and insights to help you identify your most valuable prospects and deliver highly personalized experiences.

3. Engagio

• Account-based advertising and retargeting


• Account-based web personalization


• Account-based sales orchestration and insights


• Account-based analytics and measurement

Engagio is an all-in-one platform designed for B2B marketers looking to execute and measure account-based strategies at scale. It offers a range of features to help you streamline your ABM efforts and engage with target accounts across all channels.

4. RollWorks

• Account-based advertising and retargeting


• Account-based web personalization


• Account-based sales intelligence and insights


• Account-based engagement analytics and reporting

RollWorks is an account-based platform designed for B2B marketers looking to drive engagement and conversions with target accounts. It offers advanced targeting, personalization, and measurement capabilities to help you execute highly effective ABM campaigns.

Choose the ABM software solution that best meets your organization's needs and start engaging with your target accounts today!

Buy Now: Encouraging You to Take Action and Purchase the Best ABM Software

If you're ready to take your marketing efforts to the next level, it's time to invest in ABM software. With so many options on the market, it can be overwhelming to choose the right one for your business. However, with the right software, you can better target your audience, track your success, and ultimately increase your revenue.

Why Choose ExactBuyer?

ExactBuyer offers real-time contact and company data, as well as audience intelligence solutions to help you build more targeted audiences. Our AI-powered search feature allows you to easily find new accounts in your territory, top engineering or sales hires, podcast guests, and partners. Our success metrics speak for themselves, with 40% more booked demos for Brex, 55% more qualified deals for Gorgias, 70% more positive replies for Ramp, and 95% less time spent on list-building for Northbeam.

Pricing Plans

ExactBuyer offers pricing plans to fit businesses of all sizes and needs. Our Sales Plan starts at $495 a month, with unlimited real-time employment updates and company search, AI-powered search, and native Hubspot and Salesforce integrations. Our Recruiting Plan, at $249 a month, includes access to over 270 million verified candidates with direct emails, mobile phones, and social details. The Marketing Plan begins at $899 a month and offers native Hubspot and Salesforce integrations, market mapping, reporting and analytics, identify champions and decision maker job changes, and real-time audience generation and deployment across every channel, including email, phone, text, and ad audiences. Additionally, we offer a customizable Enterprise Plan to fit unique business needs.

Take Action Now

Don't delay in investing in ABM software. Sign up for ExactBuyer today and start seeing success in your marketing efforts.

Conclusion: The Importance of ABM Software for Boosting Business Sales

ABM (Account-Based Marketing) software has become a crucial tool for businesses looking to increase their sales revenue. By using ABM software, businesses can identify and target high-value accounts, personalize their marketing messaging, and maximize their ROI. Here is a summary of why ABM software is essential for boosting sales:

1. Personalization

ABM software allows businesses to personalize their marketing messaging for each target account. This personalization can include customized content, messaging, and offers tailored to the specific needs and pain points of the target account. By speaking directly to the interests of each account, businesses can build stronger relationships and increase the chances of closing deals.

2. Targeting High-Value Accounts

ABM software helps businesses identify high-value accounts that fit their ideal customer profile. By focusing on these accounts, businesses can maximize their return on investment and allocate their resources more efficiently. ABM software also allows businesses to prioritize accounts based on factors such as revenue potential, organization size, and purchasing power.

3. Alignment Between Sales and Marketing Teams

ABM software encourages alignment between sales and marketing teams. By working together to identify and target high-value accounts, these two teams can increase their chances of closing deals and driving revenue. ABM software also provides real-time insights into which accounts are engaging with marketing materials, allowing sales teams to focus on the most promising leads.

4. Measurable Results

ABM software provides measurable, data-driven results. By tracking engagement rates, conversion rates, and other key metrics, businesses can assess the effectiveness of their marketing strategies and identify areas for improvement. This data can also be used to refine target account lists and personalize marketing messaging further.

By leveraging the power of ABM software, businesses can enhance their sales strategies, increase revenue, and build stronger relationships with their target accounts.

How ExactBuyer Can Help You

Reach your best-fit prospects & candidates and close deals faster with verified prospect & candidate details updated in real-time. Sign up for ExactBuyer.