Introduction

Account-based marketing (ABM) has revolutionized the way businesses approach their marketing strategies. As opposed to traditional spray-and-pray marketing techniques, ABM focuses on personalized and targeted campaigns aimed at key decision-makers within a specific account. While ABM has been traditionally considered a strategy suited only for large enterprises, affordable ABM software solutions have emerged that cater to small and medium-sized businesses (SMBs).

What is affordable ABM software?

Affordable ABM software solutions are designed to cater to the needs and budget of SMBs. These solutions offer the same level of personalization and targeting as traditional ABM software, but at a fraction of the cost. The pricing models of affordable ABM software are typically scaled down to meet the needs of smaller teams and accounts.

How can affordable ABM software help SMBs?

• Targeted campaigns: Affordable ABM software allows SMBs to create targeted campaigns aimed at key decision-makers within specific accounts, leading to higher conversion rates.


• Efficiency: ABM software automates most of the manual tasks involved in the process, allowing SMBs to save time and focus on other aspects of their business.


• Better ROI: By targeting high-value accounts, SMBs can see a better return on investment (ROI) with ABM than with traditional marketing strategies.


• Improved customer experience: ABM enables businesses to create customized experiences for their prospects and customers, building stronger relationships.

In conclusion, affordable ABM software is a game-changer for small and medium-sized businesses looking to adopt ABM strategies into their marketing campaigns. The benefits of using ABM software are clear, and with affordable solutions available, there has never been a better time for SMBs to leverage ABM to drive growth and success.

Benefits of Affordable ABM Software

Account-based marketing (ABM) is a valuable approach for businesses that aim to generate new customers and nurture existing ones. ABM software helps companies deliver personalized messages to customers and prospects based on specific attributes such as industry, company size, and job titles. While traditional ABM software can be expensive, affordable ABM software, such as ExactBuyer, offers a cost-effective alternative with significant benefits.

Saving Money

One of the most significant benefits of using affordable ABM software is the cost savings. Traditional ABM software typically requires significant monetary investment, both for set up and maintenance. However, affordable ABM software such as ExactBuyer offers a flexible pricing plan to help companies save money on their marketing efforts. Moreover, ExactBuyer provides a wide range of highly accurate, verified data for a fraction of the cost of most other ABM software solutions.

Fostering Customer Relationships

Another benefit of using affordable ABM software is that it helps companies foster stronger customer relationships. By delivering highly personalized messages, companies can show their customers they understand their needs and are invested in meeting them. This can lead to increased customer loyalty and retention rates as customers feel valued and appreciated. Moreover, affordable ABM software helps companies proactively identify up-sell and cross-sell opportunities, leading to increased revenue and profits.

Boosting Revenue

Finally, using affordable ABM software can ultimately lead to a boost in revenue. By utilizing highly targeted campaigns, companies can increase the effectiveness of their marketing efforts and generate more conversions. Additionally, they can use the wealth of data and analytics provided by affordable ABM software to identify areas of improvement in their marketing campaigns, enabling them to make data-driven decisions that can improve their revenue generation efforts.

All in all, affordable ABM software like ExactBuyer is a great way for companies to benefit from ABM technology without breaking the bank. By saving money, fostering customer relationships, and boosting revenue, affordable ABM software has much to offer organizations looking to leverage technology to better reach their target demographic and grow their businesses.

If you want to learn more about how ExactBuyer can help your business, visit our website https://www.exactbuyer.com or contact us via our contact page.

Features of Affordable ABM Software

In today's competitive market, Account-Based Marketing (ABM) has become an essential strategy for businesses to effectively target their audience and achieve maximum conversion rates. With the advent of budget-friendly ABM software, businesses of all sizes can now implement ABM without worrying about high costs. Here's an outline of the main features of affordable ABM software:

Lead Tracking

Lead tracking is one of the most crucial features of budget-friendly ABM software. It allows you to keep track of your leads' interactions with your website, emails, and other marketing campaigns. You can use lead tracking to determine the level of engagement of each lead and tailor your messaging to increase conversions.

Customer Targeting

Budget-friendly ABM software also allows you to effectively target your ideal customers. With features like audience segmentation and personalization, you can create personalized campaigns based on your customers' interests, behavior, and demographics. This approach increases engagement and drives better results.

Real-Time Data Analysis

Real-time data analysis is another important feature of affordable ABM software. With this feature, you can analyze your campaign's performance in real-time and make data-driven decisions to optimize your campaigns for maximum ROI. Real-time data analysis helps you quickly identify what's working and what's not and adjust your campaigns accordingly.

Investing in budget-friendly ABM software can be a game-changer for your marketing strategy. It allows you to effectively target your ideal customers, track leads, and analyze campaign performance without breaking the bank.

Best Affordable ABM Software

Account-Based Marketing (ABM) software is an essential tool that helps businesses target and engage their ideal customers effectively. Although there are numerous ABM software options on the market, finding an affordable yet effective one can be challenging, especially for small businesses.

Here, we have compiled a list of some of the best affordable ABM software options, along with their features and price points.

1. ExactBuyer

ExactBuyer provides real-time contact & company data, and audience intelligence solutions that help businesses build more targeted audiences. Their AI-powered search allows users to find the right accounts, engineering or sales hires, podcast guests, or partners by typing a sentence and getting related contacts or companies. They offer different plans like sales, recruiting, marketing, and API, with pricing starting from $495 per month. The sales plan includes unlimited real-time employment updates, company search, AI-powered search, Native Hubspot, and Salesforce integrations, while the recruiting plan offers access to over 270+ million verified candidates, unlimited real-time employment updates, and AI-powered search, among other features.

2. Engagio

Engagio offers ABM software solutions that help businesses target, personalize, and measure their account-based marketing programs. Their software enables users to measure and improve their content engagement, get insights into target accounts, and collaborate with sales teams. Engagio offers different plans like essential, advanced, and enterprise, with pricing starting from $1,000 per month for the essential plan.

3. Terminus

Terminus provides end-to-end ABM solutions that help businesses effectively target, engage, and grow their top accounts. Their software includes features like account-based advertising, sales intelligence, web personalization, and account-based chat, among others. Terminus offers different plans like starter, professional, and elite, with pricing starting from $1,000 per month for the starter plan.

• ExactBuyer offers real-time contact and company data


• Engagio offers account-based marketing personalization and measurement


• Terminus provides end-to-end account-based marketing solutions

Whether you're a small business or a large enterprise, finding an affordable yet effective ABM software can help drive your marketing strategy and improve your ROI. Consider your business needs, budget, and the features offered by each software when making your decision.

How to Choose Affordable ABM Software

If you are looking for ABM software to enhance your business, you may feel overwhelmed by the sheer number of options available. It can be challenging to know where to begin, especially if you are on a tight budget. However, by following these tips, you can choose the right affordable ABM software for your business:

Evaluate Your Needs

Before you start researching ABM software, take a moment to assess your needs. What specific features do you require? What are your goals? Are you looking to increase lead generation, improve marketing campaigns, or enhance your sales process? Make a list of your priorities and goals, so you can find ABM software that meets your specific needs.

Research Different Options

Once you understand your business requirements, research different ABM software options. Check out the websites of top providers and read reviews from other users to get a feel for each platform's strengths and weaknesses. Identify which features align with your business goals and which software options fit within your budget.

Consider Pricing Models

After narrowing down your options, consider the pricing models for each ABM software. Some platforms charge by the number of contacts or accounts, while others offer a more traditional monthly subscription fee. Determine which pricing model works best for your business, and make sure you understand any additional costs or fees associated with each plan.

• Assess your needs


• Research different options


• Consider pricing models

By following these tips and taking the time to evaluate your needs, research different options and consider pricing models, you can find affordable ABM software that meets your business requirements and helps you reach your goals.

If you are interested in exploring affordable ABM software options, ExactBuyer offers real-time contact and company data and audience intelligence solutions that help you build more targeted audiences. Additionally, with its AI-powered Search, you can find new accounts or candidates within seconds based on the queries you enter. To learn more about these offerings and their pricing plans, visit the ExactBuyer website.

Case Studies

As businesses are always looking for ways to grow and improve their customer relationships, affordable ABM software can be the solution they need. Here, we will highlight some case studies of businesses that have successfully used such software to achieve their goals.

Case Study 1: Brex

• Brex, a financial technology company, was struggling to find the right leads and convert them into customers.


• Using ExactBuyer, they were able to identify and target the relevant decision-makers in their target accounts.


• The result was a 40% increase in booked demos and a 30% increase in conversion rates.

Case Study 2: Gorgias

• Gorgias, a customer support software company, was facing a common problem of having a large database of unengaged leads.


• With ExactBuyer, they were able to identify and target the leads that showed interest in their product or visited their website.


• The result was a 55% increase in qualified deals and 35% increase in open rates.

Case Study 3: Ramp

• Ramp, a corporate card and spend management company, needed a solution to target the right accounts for their sales team.


• With ExactBuyer, they were able to create a list of target accounts based on factors such as industry, company size and job function.


• The result was a 70% increase in positive replies from target accounts.

Case Study 4: Northbeam

• Northbeam, a technology company, was using outdated and unverified data for their outbound campaigns.


• By switching to ExactBuyer, they were able to save 95% of the time it took to build their prospect list.

If these case studies have inspired you to try affordable ABM software for your business, contact us today to see how we can help.

Conclusion

Account-Based Marketing (ABM) has become the go-to marketing strategy for businesses across industries. Companies that implement ABM have seen significant revenue growth, increased customer engagement, and improved marketing efficiency. However, the high cost of ABM software has been a barrier to entry for many small and medium-sized businesses.

Affordable ABM software solutions like ExactBuyer have leveled the playing field for businesses of all sizes. With ExactBuyer, companies can access real-time contact and company data, build targeted audiences, and grow their businesses without breaking the bank.

Why Try ExactBuyer?

• Real-time contact and company data


• Audience intelligence solutions


• Unlimited search with AI-powered search functionality


• Native integrations with HubSpot and Salesforce


• Pricing plans starting at just $495 a month

By using ExactBuyer, businesses can improve their marketing efficiency, generate more qualified leads, and ultimately, drive revenue growth. Don't let the cost of ABM software keep you from achieving your business goals. Try ExactBuyer today and experience the benefits of affordable ABM software.

Contact us here for more information or to schedule a demo.

How ExactBuyer Can Help You

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