Introduction: Setting the Stage for Building a Successful B2B Marketing Strategy

Welcome to our blog post on creating a B2B marketing strategy from scratch. Whether you are a small startup or an established company looking to revamp your marketing efforts, this guide will help you understand the key steps and considerations involved in building a successful B2B marketing strategy.

The Importance of a B2B Marketing Strategy

In today's competitive business landscape, having a well-defined marketing strategy is crucial for success. A B2B marketing strategy serves as a roadmap that guides your marketing efforts and ensures that you are targeting the right audience, delivering the right message, and achieving your business goals.

Understanding Your Target Audience

Before diving into the tactical aspects of your marketing strategy, it is essential to gain a deep understanding of your target audience. Identify who your ideal customers are, their pain points, and their needs. Conduct market research, analyze customer data, and create buyer personas to develop a clear picture of your target audience.

Setting SMART Marketing Goals

To measure the success of your B2B marketing strategy, it is crucial to set SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals. Define clear objectives that align with your overall business goals. These goals could include increasing lead generation, improving brand awareness, or driving customer retention.

Developing a Unique Value Proposition

A compelling value proposition sets your business apart from competitors and effectively communicates the unique benefits you offer to your target audience. Clearly define your value proposition and ensure that it is tailored to resonate with your target market.

Choosing the Right Marketing Channels

Identify the most effective marketing channels to reach your target audience. Consider channels such as content marketing, social media, email marketing, search engine optimization (SEO), paid advertising, and events. Align your channel selection with your target audience preferences and your marketing goals.

Creating Engaging and Relevant Content

Content is king in B2B marketing. Develop a content marketing plan that delivers valuable and relevant content to your target audience at every stage of the buyer's journey. Create informative blog posts, eBooks, whitepapers, videos, case studies, and webinars to establish your expertise and build trust with your prospects.

Implementing Marketing Automation

Marketing automation tools can greatly enhance your B2B marketing efforts by streamlining processes, segmenting your audience, and automating repetitive tasks. Consider implementing marketing automation software to improve lead nurturing, lead scoring, and overall campaign management.

Measuring and Analyzing Results

Regularly measure and analyze the results of your marketing efforts to track progress towards your goals and identify areas for improvement. Utilize analytics tools to monitor key metrics such as website traffic, conversion rates, email open rates, and social media engagement. Adjust your strategy based on data-driven insights.

In conclusion, building a successful B2B marketing strategy requires careful planning, deep audience understanding, and a focus on delivering value to your target market. By following the steps outlined in this guide, you will be well-equipped to create a robust marketing strategy that drives meaningful results for your business.

Understanding Your Target Audience

When it comes to creating a B2B marketing strategy, understanding your target audience is crucial. By identifying your ideal customer profile and creating buyer personas, you can effectively tailor your marketing efforts to reach the right people.

Identifying your ideal customer profile

The first step in understanding your target audience is to identify your ideal customer profile. This involves defining the characteristics and attributes of the companies or individuals that are most likely to benefit from your products or services.

To do this, consider factors such as industry, company size, location, budget, and pain points. By analyzing your existing customer base and conducting market research, you can gather valuable insights to create a detailed profile of your ideal customers.

Creating buyer personas

Once you have identified your ideal customer profile, the next step is to create buyer personas. A buyer persona is a fictional representation of your ideal customer, representing their demographics, goals, challenges, preferences, and behaviors.

To create buyer personas, gather data from your existing customers, conduct interviews or surveys, and analyze online behavior. Consider factors such as job titles, responsibilities, motivations, values, and preferred communication channels. This information will help you understand your target audience on a deeper level.

By creating accurate and detailed buyer personas, you can tailor your marketing messages, content, and campaigns to resonate with your target audience. This personalization will increase the effectiveness of your marketing efforts and improve your chances of attracting and retaining customers.

Remember to regularly review and update your buyer personas as your target audience and market evolve. This will ensure that your marketing strategy remains aligned with your audience's needs and preferences.

Understanding your target audience through the identification of your ideal customer profile and the creation of buyer personas is a critical foundation for building a successful B2B marketing strategy. By having a clear understanding of who you are targeting, you can tailor your messaging, content, and campaigns to effectively engage and convert your ideal customers.

Setting Clear Goals

When creating a B2B marketing strategy from scratch, one of the first and most crucial steps is setting clear goals. Without defined objectives, it's challenging to measure the success of your efforts and ensure alignment with your company's overall business goals. Here's how you can effectively define measurable objectives:

1. Align with Business Goals

Start by understanding your company's overall business goals. What are the key objectives the organization aims to achieve? Your marketing goals should align with these objectives, whether it's increasing revenue, expanding market share, or entering new markets.

2. Identify Key Performance Indicators (KPIs)

Once you understand the business goals, identify the specific metrics that will help you measure success. These Key Performance Indicators (KPIs) could include metrics like lead generation, website traffic, conversion rates, customer acquisition, or customer lifetime value. Choose KPIs that are relevant to your business objectives and can be tracked effectively.

3. Make Objectives Measurable and Specific

To ensure clear and measurable objectives, they should be specific and quantifiable. For example, instead of stating a goal of "increase website traffic," make it more specific such as "increase website traffic by 25% within six months." This allows you to track progress and measure success against a specific target.

4. Set Realistic and Attainable Goals

While it's important to aim high, it's equally crucial to set realistic and attainable goals. Consider the resources, budget, and timeline available for your marketing initiatives. Setting unrealistic goals can lead to frustration and demotivation in the long run. Set goals that challenge your team but are within reach.

5. Break Down Objectives into Actionable Steps

Break down your objectives into smaller, actionable steps. This helps in defining a clear roadmap for achieving your goals. Identify the specific marketing tactics, campaigns, and activities required to move closer to your objectives. Assign responsibilities and set deadlines to ensure accountability.

6. Regularly Review and Adjust Goals

A marketing strategy is not set in stone. Regularly review and assess the progress towards your goals. Analyze the data and make adjustments if needed. Consider market conditions, competitor moves, and internal factors that might impact your objectives. Adaptability is key to a successful B2B marketing strategy.

By setting clear goals that are aligned with your company's overall business objectives, you can create a focused and measurable marketing strategy. Regularly tracking progress, making adjustments when necessary, and consistently working towards your goals will ensure your B2B marketing efforts are effective and drive tangible results.

Researching the Market and Competitors

When creating a B2B marketing strategy from scratch, it's crucial to begin by thoroughly researching the market and understanding your competitors. By analyzing the industry landscape and identifying key competitors, you can gain valuable insights that will inform your marketing decisions and help you stay ahead in the competitive landscape.

1. Analyzing the industry landscape

Start by conducting a comprehensive analysis of the industry in which your business operates. This involves examining market trends, industry dynamics, and any regulatory or economic factors that may impact your marketing strategy. Consider the size of the market, growth opportunities, and potential barriers to entry. This analysis will provide a holistic view of your industry, enabling you to identify gaps and opportunities for differentiation.

2. Identifying key competitors

Once you have a clear understanding of the industry landscape, it's time to identify your key competitors. Look for businesses that target the same audience, offer similar products or services, or operate in the same geographic region. Make a list of direct and indirect competitors, both large and small. It's important to analyze their marketing strategies, messaging, positioning, and unique selling propositions. This information will help you benchmark your own marketing efforts and identify areas where you can differentiate and gain a competitive edge.

By conducting thorough research and analysis of the market and competitors, you can lay a strong foundation for your B2B marketing strategy. This information will inform your decision-making process and enable you to create a targeted and effective marketing plan that will resonate with your target audience and help you stand out in the crowded marketplace.

Choosing the Right Marketing Channels

When it comes to creating a successful B2B marketing strategy from scratch, one crucial step is choosing the right marketing channels. With a multitude of options available, both digital and traditional, it is essential to evaluate and select the most suitable ones for your business.

Evaluating Various Channels

The first step in the process is to evaluate different marketing channels. This requires understanding the target audience, their preferences, and where they are most likely to be found. Here are a few key points to consider:

• Demographics: Consider the demographic characteristics of your target audience, such as age, gender, location, and industry.


• Behavior: Analyze the behavior of your target audience to determine which channels they are most active on and likely to engage with.


• Goals: Identify your marketing goals and determine which channels align with those goals. For example, if your goal is to increase brand awareness, social media platforms might be a suitable option.


• Budget: Consider your budget constraints and evaluate the cost-effectiveness of each channel. Some channels may require a larger investment, while others may offer more affordable options.

Selecting the Most Suitable Channels

Once you have evaluated various channels, it's time to select the ones that are most suitable for your business. Keep the following points in mind:

• Target Audience Reach: Choose channels that have a significant reach among your target audience. This ensures that your marketing efforts will reach the right people.


• Channel Effectiveness: Consider the effectiveness of each channel in achieving your marketing objectives. Look at case studies, industry benchmarks, and past performance to make an informed decision.


• Integration: Think about how different channels can work together to create a cohesive marketing strategy. Integration between channels can enhance the impact of your marketing efforts.


• Measurement and Tracking: Choose channels that allow you to measure and track results effectively. This will enable you to optimize your marketing campaigns and make data-driven decisions.

By carefully evaluating and selecting the most suitable marketing channels, you can maximize the impact of your B2B marketing strategy and effectively reach your target audience.

Crafting Compelling Messaging

When it comes to B2B marketing, having a strong and compelling messaging strategy is crucial. Your messaging should clearly communicate the unique value proposition of your product or service and resonate with your target audience. In this section, we will guide you through the process of developing a messaging framework that effectively grabs the attention of your audience and convinces them to take action.

Developing a Unique Value Proposition

The first step in crafting compelling messaging is to develop a unique value proposition (UVP) for your business. Your UVP is a concise statement that outlines the unique benefit or advantage that your product or service offers to your target customers. It should clearly highlight what sets your offering apart from competitors and why potential customers should choose you over them.

To develop an effective UVP, consider the following factors:

• Identify your target audience: Understand who your ideal customers are and what their pain points and needs are.


• Research your competition: Analyze your competitors' offerings to identify gaps that you can fill or areas where you outperform them.


• Highlight key benefits: Determine the most important benefits your product or service delivers and how they solve your customers' problems.


• Create a unique and memorable statement: Craft a concise and compelling statement that communicates the value you provide in a memorable way.

Developing a Messaging Framework

Once you have a solid UVP, you need to develop a messaging framework that supports and reinforces your value proposition. This framework will serve as a guide for all your marketing communications and should be consistent across different channels and touchpoints.

Here are the key elements to consider when developing your messaging framework:

1. Brand positioning: Clearly define how you want your brand to be perceived by your target audience.


2. Key messages: Identify the core messages that effectively communicate your UVP and resonate with your audience.


3. Tone and voice: Determine the tone and voice of your messaging to ensure consistency and alignment with your brand personality.


4. Formatting and visuals: Consider how your messaging will be presented visually, including font styles, colors, and design elements.


5. Testing and refining: Continuously test and refine your messaging based on feedback and data to ensure maximum effectiveness.

By developing a unique value proposition and a messaging framework that resonates with your target audience, you can create compelling messaging that captures the attention of potential customers and persuades them to choose your product or service.

Implementing Content Marketing Strategies

In today's digital era, content marketing has become a crucial aspect of any successful B2B marketing strategy. By creating valuable and relevant content, businesses can attract, engage, and convert leads. This section will provide a detailed outline on how to effectively implement content marketing strategies to enhance your B2B marketing efforts.

1. Identify your target audience

The first step in implementing a successful content marketing strategy is to identify your target audience. Understanding your audience's needs, pain points, and preferences will help you create content that resonates with them and addresses their specific challenges.

2. Set clear marketing goals

Before creating any content, it's important to define your marketing goals. Whether you aim to increase brand awareness, generate leads, or drive conversions, having clear objectives will guide your content creation process and help you measure its effectiveness.

3. Conduct thorough market research

To create valuable content, you need to have a deep understanding of your industry and your competitors. Conducting thorough market research will provide insights into the latest trends, industry challenges, and gaps in existing content. This knowledge will enable you to create unique and valuable content that stands out from the competition.

4. Develop a content strategy

A content strategy serves as a roadmap for your content marketing efforts. It outlines the types of content you will create, the platforms you will use, and the distribution channels you will leverage. Your strategy should align with your target audience's preferences and your marketing goals.

5. Create valuable and relevant content

The core of any successful content marketing strategy is high-quality and valuable content. Create content that educates, entertains, or solves your target audience's problems. Remember to use a mix of formats such as blog posts, videos, infographics, and eBooks to cater to different preferences.

6. Optimize your content for SEO

Search engine optimization (SEO) is vital to ensure that your content ranks well in search engine results and attracts organic traffic. Use relevant keywords, optimize meta tags, and create engaging meta descriptions. Additionally, incorporate internal and external links to add credibility and improve search engine rankings.

7. Promote your content

Simply creating great content is not enough; you also need to promote it effectively. Share your content on social media platforms, engage with your audience, and collaborate with influencers in your industry. Leverage email marketing, guest blogging, and paid advertising to increase the visibility of your content.

8. Measure and analyze performance

To gauge the success of your content marketing efforts, it is essential to measure and analyze its performance. Utilize analytics tools to track key metrics such as website traffic, engagement rates, conversion rates, and ROI. Make data-driven decisions to optimize your content strategy and achieve better results.

By following these steps and implementing effective content marketing strategies, your B2B marketing efforts will be strengthened, leading to increased brand awareness, higher engagement, and ultimately, more conversions and revenue.

Leveraging Social Media Marketing

Social media marketing plays a crucial role in today's business landscape. It provides businesses with an opportunity to connect with their target audience, build brand awareness, and drive engagement. By utilizing different social media platforms effectively, businesses can enhance their online presence, reach a wider audience, and ultimately achieve their marketing goals.

Utilizing different social media platforms

There are numerous social media platforms available, each catering to different demographics and interests. It is important to understand your target audience and select the platforms where they are most active. Some popular social media platforms include:

• Facebook: With over 2.8 billion monthly active users, Facebook offers a wide range of targeting options and advertising features.


• Instagram: Particularly popular among younger demographics, Instagram focuses on visual content and allows businesses to showcase their products or services creatively.


• Twitter: Known for its real-time updates, Twitter enables businesses to share news, updates, and engage in conversations with their audience.


• LinkedIn: Primarily a professional networking platform, LinkedIn is ideal for B2B marketing, recruitment, and establishing industry authority.


• YouTube: As the second largest search engine after Google, YouTube allows businesses to share video content and connect with a wide range of audience.

By leveraging the right social media platforms, businesses can tailor their marketing efforts to the preferences and behaviors of their target audience.

Building brand awareness

Social media offers an effective way to build brand awareness and increase visibility. By consistently posting engaging and relevant content, businesses can create a strong brand presence that resonates with their audience. This includes sharing informative articles, visually appealing images or videos, and participating in industry-related discussions.

Engaging with the audience

Social media platforms provide an excellent opportunity for businesses to engage with their audience. Regularly monitoring comments, messages, and mentions allows businesses to respond promptly, address concerns, and create meaningful connections. Additionally, businesses can run contests, polls, and live Q&A sessions to actively involve their audience and encourage participation.

In conclusion, leveraging social media marketing is essential for businesses to build brand awareness, engage with their audience, and achieve their marketing objectives. By utilizing different social media platforms and implementing effective strategies, businesses can maximize their online presence, connect with their target audience, and drive meaningful engagement.

Executing Effective Email Marketing Campaigns

When it comes to B2B marketing, email campaigns can be a highly effective tool for nurturing leads and driving conversions. By designing personalized and targeted email campaigns, you can engage your audience, build relationships, and ultimately, boost your business results.

Designing Personalized and Targeted Email Campaigns

To ensure the success of your email marketing campaigns, it is crucial to design them in a way that resonates with your target audience. Here are some key considerations:

• Segmentation: Divide your email list into specific segments based on relevant characteristics such as industry, job titles, or interests. This allows you to tailor your messaging to each group's needs and preferences.


• Personalization: Personalize your emails by addressing recipients by their first names and incorporating customized content based on their previous interactions with your brand. This helps create a sense of individual attention, making recipients more likely to engage with your emails.


• Clear and Compelling Subject Lines: Craft subject lines that are concise, compelling, and relevant to the content of the email. This increases the chances of recipients opening your emails and engaging with the content inside.


• Engaging and Visual Content: Use visually appealing graphics, videos, and interactive elements to capture attention and make your emails more engaging. Keep the content concise and easily scannable to cater to recipients' busy schedules.


• Call-to-Action: Include a clear and prominent call-to-action (CTA) in your emails, guiding recipients towards the desired action. Ensure that the CTA is compelling and aligned with the objective of the email campaign.

By incorporating these elements into your email campaigns, you can increase the chances of capturing your audience's interest, nurturing leads, and driving conversions.

Remember to continuously measure the success of your email marketing campaigns through metrics such as open rates, click-through rates, and conversions. This data allows you to refine your strategies and optimize future campaigns for even better results.

Executing effective email marketing campaigns is a continuous process that requires analysis, adaptation, and creativity. By understanding your audience, personalizing your messaging, and continuously improving your tactics, you can leverage the power of email marketing to achieve your B2B marketing goals.

Harnessing the Power of Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is a crucial component of any B2B marketing strategy. It focuses on optimizing your website and content to improve organic search visibility, which ultimately leads to increased website traffic and conversions. By understanding and implementing SEO best practices, you can ensure that your business ranks higher in search engine results pages (SERPs) and reaches a wider audience.

Optimizing your website

The first step in harnessing the power of SEO is to optimize your website. This involves making changes to various elements of your website, including its structure, design, and content, to make it more search engine-friendly and user-friendly.

• Keyword research: Keyword research is a crucial aspect of website optimization. By identifying the keywords and phrases that your target audience is searching for, you can strategically incorporate them into your website’s content and meta tags to improve its ranking in search results.


• On-page optimization: On-page optimization involves optimizing individual web pages by incorporating relevant keywords, writing compelling meta tags, and formatting content in a way that enhances readability and user experience.


• Website speed: Ensuring that your website loads quickly is essential for SEO. Search engines prioritize fast-loading websites, as they provide a better user experience. You can improve website speed by compressing images, minifying CSS and JavaScript files, and using caching techniques.


• Mobile optimization: With the majority of internet users accessing websites through mobile devices, it is crucial to optimize your website for mobile responsiveness. This involves implementing responsive design, optimizing page load times for mobile devices, and ensuring that all elements are easily accessible on small screens.

Optimizing your content

Creating high-quality and valuable content is essential for SEO. By optimizing your content, you increase its visibility in search results and attract more organic traffic to your website.

• Relevant and informative content: Your content should be relevant to your target audience and provide valuable information. Conduct research to understand the pain points and interests of your audience and create content that addresses those needs.


• Keyword integration: Incorporate relevant keywords naturally into your content. Avoid overstuffing keywords, as it can negatively impact the readability and user experience of your content.


• Meta descriptions: Craft compelling meta descriptions that accurately summarize the content on each page. Well-written meta descriptions can improve click-through rates and attract more visitors to your website.


• Optimized headings and subheadings: Structure your content using headings and subheadings that include relevant keywords. This helps search engines understand the hierarchy and context of your content.

In conclusion, harnessing the power of SEO is crucial for improving your B2B marketing strategy. By optimizing your website and content, you can increase organic search visibility, attract more targeted traffic, and ultimately drive better business results.

Measuring and Analyzing Results

Implementing metrics and analytics tools to track the effectiveness of your marketing efforts.

In the world of B2B marketing, measuring and analyzing the results of your marketing efforts is essential for success. By implementing metrics and analytics tools, you can gain valuable insights into the performance of your campaigns, identify areas of improvement, and make data-driven decisions to optimize your marketing strategy.

Why is measuring and analyzing results important?

• Understanding your ROI: Measuring and analyzing results allows you to determine the return on investment (ROI) of your marketing activities. This helps you identify which strategies and channels are generating the highest return and allocate your resources wisely.


• Identifying effective campaigns: By tracking the performance of your marketing campaigns, you can identify which ones are resonating with your target audience and generating the desired outcomes. This insight can help you replicate successful campaigns in the future.


• Optimizing marketing efforts: Metrics and analytics provide you with valuable data on customer behavior, preferences, and engagement. This allows you to make informed decisions about your messaging, targeting, and channels, resulting in more effective marketing efforts.


• Tracking progress towards goals: Measuring and analyzing results helps you track your progress towards your marketing goals. By setting specific metrics and benchmarks, you can easily monitor your performance and make necessary adjustments to stay on track.

Implementing metrics and analytics tools

To effectively measure and analyze the results of your B2B marketing efforts, it is crucial to implement the right metrics and analytics tools. Here are some steps to get started:

1. Define your goals: Clearly define the objectives you want to achieve through your marketing campaigns. This will help you determine the relevant metrics to track.


2. Select the appropriate metrics: Choose metrics that align with your goals and provide meaningful insights. Examples include website traffic, lead conversion rate, customer acquisition cost, and customer lifetime value.


3. Set up analytics tools: Implement analytics tools such as Google Analytics or HubSpot to track and measure your chosen metrics. Configure the tools to capture relevant data and generate reports.


4. Analyze and interpret data: Regularly review your analytics data to gain insights into your marketing performance. Look for trends, patterns, and correlations to identify areas of improvement and success.


5. Make data-driven decisions: Based on the insights from your analytics, make informed decisions on adjusting your marketing strategies, targeting, messaging, and channels.


6. Continuously optimize: Use the data you gather to continually optimize your marketing efforts. Test different strategies, monitor results, and make refinements to maximize your success.

By consistently measuring and analyzing the results of your B2B marketing efforts, you can drive improvements, achieve better outcomes, and stay ahead of the competition.

Continuous Improvement and Optimization

When it comes to marketing your B2B business, it's crucial to have a well-defined strategy in place. However, your work doesn't end once the strategy is implemented. In fact, continuous improvement and optimization are essential for maximizing the effectiveness of your B2B marketing efforts.

Iterating and refining your B2B marketing strategy based on data-driven insights

One of the key aspects of continuous improvement and optimization is iterating and refining your B2B marketing strategy based on data-driven insights. By analyzing and understanding the data generated by your marketing campaigns, you can identify areas of improvement and make informed decisions to enhance your strategy.

• Analyze campaign performance: Regularly review the performance of your marketing campaigns, including metrics such as conversion rates, click-through rates, and engagement levels. Identify any patterns or trends that indicate areas of success or areas that need improvement.


• Gather customer feedback: Take the time to gather feedback from your target audience and existing customers. This can be done through surveys, interviews, or social media listening. Use this feedback to better understand your customers' needs and preferences, and adjust your marketing strategy accordingly.


• Implement A/B testing: Experiment with different variations of your marketing campaigns to determine what resonates best with your audience. Test different messaging, visuals, calls-to-action, and other elements to optimize your campaigns for maximum impact.


• Monitor industry trends: Stay up-to-date with the latest trends and changes in your industry. This includes keeping an eye on your competitors' marketing strategies, as well as emerging technologies or platforms that could enhance your marketing efforts.


• Utilize marketing analytics tools: Make use of marketing analytics tools to track and measure the performance of your campaigns. These tools can provide valuable insights into audience demographics, engagement levels, and conversion rates, allowing you to refine your strategy based on real-time data.

By continuously iterating and refining your B2B marketing strategy based on data-driven insights, you can ensure that your efforts are aligned with your target audience's needs and preferences. This iterative approach will help you stay competitive in the ever-evolving B2B landscape and drive better results for your business.

Conclusion

After understanding the process of creating a B2B marketing strategy from scratch, it is crucial to recap the key takeaways and encourage the implementation of the strategies outlined above. Here is a summary of what we have learned:

1. Identify your target audience: Clearly define your ideal customer profile and understand their pain points, needs, and preferences. This will help you tailor your marketing efforts accordingly.


2. Set SMART goals: Establish specific, measurable, achievable, relevant, and time-bound goals for your marketing strategy. This will provide a clear direction and enable you to track your progress.


3. Develop a compelling value proposition: Craft a unique selling proposition that highlights the benefits and differentiation of your products or services. This will attract potential customers and set you apart from competitors.


4. Choose the right marketing channels: Select the most effective marketing channels to reach your target audience. This may include email marketing, social media, content marketing, PPC advertising, or events.


5. Create engaging content: Produce high-quality content that is informative, relevant, and valuable to your target audience. This will position your brand as a thought leader and attract leads.


6. Implement lead generation strategies: Use various lead generation tactics such as inbound marketing, outbound prospecting, lead magnets, or referral programs to capture and nurture leads.


7. Measure and analyze results: Continuously monitor and analyze the performance of your marketing efforts. This will help you identify areas of improvement and optimize your strategy for better results.

Now that you have a solid understanding of the steps involved in creating a B2B marketing strategy, it's time to start implementing these strategies in your own business. Remember, consistency and continuous improvement are key to achieving success in B2B marketing. Good luck!

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