The Importance of Accurate Customer Data

Today's businesses rely on customer data to make key decisions that drive growth, sales and customer satisfaction. Unfortunately, many companies have incomplete, outdated, or even worse, inaccurate data, leading to ineffective campaigns, missed opportunities, and revenue loss.

What is data appending? Simply put, it is the process of filling in the blanks on your customer records using additional data sources, such as email addresses, phone numbers, social media handles, job titles, industry segment, and many other data points. With better data, businesses can improve customer profiling, segmentation, targeting, and personalization, resulting in better engagement, conversion rates and customer loyalty.

Actionable Steps to Supercharge Your CRM Data

Now that you understand the value of data appending, here are some actionable steps to make the most of it:

• Clean up your existing data: Before adding more data, make sure you remove any duplicates, inconsistencies, or outdated information from your CRM. This will improve your overall data health and accuracy, and make the appending process more efficient.


• Start with your high-value customers: Focus on appending data for your top customers or prospects that have shown the highest potential for conversion or upsell. This will allow you to tailor your messaging and offers more effectively and deliver better results.


• Use multiple data sources: Look for data providers that offer a wide range of data points and validate their data quality regularly. At ExactBuyer, we leverage more than 20 trusted data sources and use sophisticated algorithms to ensure high accuracy and completeness.


• Integrate data appending with your CRM workflows: Make sure the data you append is easily accessible and usable by your sales and marketing teams. Automate the appending process through API integrations, so your teams can focus on selling and engaging with customers and not on data management.

How ExactBuyer Does Data Appending for You

At ExactBuyer, we understand the challenges associated with having accurate data and the time-consuming process of appending data manually. That’s why we provide an easy-to-use data appending platform that allows businesses of all sizes to instantly enhance their CRM data quality. Our platform includes:

• Data enrichment: We automatically add more than 100 data points to your existing customer records, including contact details, firmographics, technographics, and intent signals.


• Data hygiene: We cleanse and verify your data, flagging any data points that may be inaccurate or redundant, and replacing them with fresh, up-to-date information.


• Data integration: We seamlessly integrate the appended data into your CRM or marketing automation platform, so you can use it instantly for segmentation, personalization, and targeting.


• Data insights: We provide detailed reports and analytics on your customer data quality, highlighting areas for improvement and suggesting best practices to optimize your data management processes.

Sign up for ExactBuyer Today

Ready to supercharge your CRM with our data appending services? Sign up now for a free trial and see the difference it can make to your business.