Introduction

If you're in the B2B space, you know just how important it is to have a high-quality contact list that's targeted to your niche market. But building such a list can be challenging, time-consuming, and costly. In this blog post, we'll explain how businesses can improve their B2B contact list targeting, and how ExactBuyer's solutions can help.

What is B2B Contact List Targeting?

When it comes to B2B marketing, having a good quality contact list is crucial. But it's not enough to just have a large number of contacts. Your list needs to be targeted to your specific niche market so that you can reach the right people with the right message and increase your chances of making a sale or business contact.

Why is B2B Contact List Targeting Important?

Targeting your B2B contact list is important because it can help you save time and money on marketing by focusing on the right people. It's also key to building relationships and fostering leads that are most likely to convert into sales. By knowing more about the companies and people on your list, you can craft more personalized and effective marketing messages that will resonate with your audience.

How Can ExactBuyer Help?

ExactBuyer offers real-time contact and company data that can help you build a more targeted audience. Our solutions can help you find new accounts within your territory, identify your next top engineering or sales hire, locate an ideal podcast guest, or even find a new partner. Our AI-powered search feature lets you type a sentence and get related contacts and companies instantly.

• Sales Plan: Our Sales Plan is priced at $495/month and offers unlimited real-time employment updates and company search, unlimited search, AI-powered search, and native Hubspot and Salesforce integrations. Each plan can have up to 4 seats.


• Recruiting Plan: Our Recruiting Plan is priced at $249/month and includes access to over 270+ million verified candidates with direct emails, mobile phones, and social details. The plan also includes unlimited real-time employment updates, AI-powered search, and boolean searches, skills, certifications, interests, work history, education, and +75 other attributes.


• Marketing Plan: Our Marketing Plan starts at $899/month and includes native Hubspot & Salesforce integrations, schedule account & contact enrichments, market mapping, reporting & analytics, identify champions & decision-maker job changes, and real-time audience generation and deployment across every channel: Email, Phone, Text, Ad Audiences.


• API: Our API is priced at $999/month and offers access to all API endpoints, real-time contact & company data, technographics, firmographics & demographics data, over 415M B2B & B2C contacts, and over 25M+ companies.


• Custom Enterprise Plans: We also offer custom enterprise plans for teams with bespoke pricing and tailored solutions to meet the specific needs of your business.

By using ExactBuyer's solutions, you can save time and effort in the list-building process and focus on connecting with targeted audiences that are most likely to convert into sales. Contact us today to learn more about how we can help you improve your B2B contact list targeting.

Section 1: Identify Your Target Audience

Identifying your target audience is the foundation of building a successful B2B contact list. Without a clear understanding of who your ideal customer is, you risk wasting valuable time and resources reaching out to the wrong people.

How to Define Your Target Audience

The first step in defining your target audience is research. You need to identify the characteristics of your ideal customer. This includes factors such as job title, company size, industry, location, and pain points. Once you have a clear understanding of who your ideal customer is, you can start segmenting your audience. Here are some ways to segment your audience:

• Job Title


• Company Size


• Industry


• Location


• Pain Points


• Buying Habits

Creating a Targeted List

Once you have defined and segmented your target audience, you can start building a targeted list. This is where ExactBuyer comes in. Our real-time contact and company data solutions can help you identify and target companies and contacts that match your ideal customer profile. Our AI-powered search feature allows you to type in a sentence related to your target audience and get a list of related contacts or companies.

With a targeted list, your sales team can focus on reaching out to the right people, rather than wasting time on leads that aren't a good fit. This will not only save your team time and resources, but it will also help increase your conversion rates and overall sales success.

Don't waste time guessing who your ideal customer is. Let ExactBuyer's data and intelligence solutions help you build a targeted list that will boost your B2B sales success.

Ready to get started? Contact us now to learn more about our solutions and pricing.

Section 2: Research Your Prospects

Researching your prospects is an important step in creating personalized messages that will resonate with your B2B contact list. By gathering intelligence on your prospects, you can learn more about their challenges, pain points, and motivations, and tailor your messaging accordingly. Here are some ways to gather intelligence on your prospects:

Social Media

Social media is a powerful tool for gathering intelligence on your prospects. Follow your prospects on social media to gain insights into their interests, opinions, and even their daily routines. LinkedIn is particularly useful for B2B prospecting, as it provides a wealth of information on your prospects' job titles, education, and work history.

Company Websites

Visiting your prospects' company websites can give you a wealth of information on their products, services, and industry. Look for press releases, blog posts, and customer testimonials to gain insights into how your prospects operate and what they value.

Industry Publications

Industry publications are a great source of intelligence on your prospects. Look for articles, white papers, and case studies that relate to your prospects' business. This can help you understand the challenges they face, the trends they are following, and the solutions they are exploring.

• Join relevant industry groups to get updates on industry news and trends


• Subscribe to industry newsletters to stay up-to-date on industry developments

Customer Feedback

Customer feedback is a valuable source of intelligence on your prospects. Look for reviews, testimonials, and case studies to gain insights into your prospects' pain points and challenges. This can help you craft messaging that speaks directly to their needs.

By gathering intelligence on your prospects through social media, company websites, industry publications, and customer feedback, you can create customized messaging that resonates with your B2B contact list. This can help you build stronger relationships with your prospects and drive more sales in the long run.

For more tips on improving your B2B contact list targeting, visit ExactBuyer.

Section 3: Use Automation

Automation can be a game changer when it comes to B2B outreach. It allows you to reach more people in less time, while still maintaining a personal touch. Here are some tools and techniques that can help you automate your outreach and make it more efficient:

1. CRM

A Customer Relationship Management (CRM) tool can help you organize and manage your contacts and outreach efforts. With a CRM, you can track your interactions with prospects and customers, schedule follow-up tasks and appointments, and automate email campaigns. Some popular CRMs for B2B include HubSpot, Salesforce, and Zoho CRM.

2. Email Marketing Software

Email marketing software can help you create and send personalized email campaigns to your target audience. You can set up automated email sequences that are triggered by specific actions, like when someone signs up for your newsletter or downloads your ebook. Popular email marketing software includes Mailchimp, Constant Contact, and Klaviyo.

3. Social Media Management Tools

Social media management tools can help you streamline your social media outreach. You can schedule posts in advance, monitor engagement, and track mentions of your brand. Popular social media management tools include Hootsuite, Buffer, and Sprout Social.

4. Sales Engagement Platforms

Sales engagement platforms can help you automate your sales outreach and follow-up. They often include features like email and phone automation, tracking and analytics, and integrations with other sales tools. Some popular sales engagement platforms include SalesLoft, Outreach, and Yesware.

5. Chatbots

Chatbots can help you automate customer support and lead generation. They can answer common questions, recommend products or services, and collect contact information from website visitors. Popular chatbot tools include Intercom, Drift, and ManyChat.

• Overall, there are many tools and techniques available to help you automate your B2B outreach efforts. By using these tools strategically, you can save time and increase the efficiency and effectiveness of your outreach.

Section 4: Craft the Perfect Message

When it comes to B2B marketing, crafting the perfect message for your target audience is essential to achieving success. Here are some tips to help you create messaging that resonates:

1. Understand your audience

The first step in creating messaging that resonates is understanding your target audience. Who are they? What do they care about? What problems do they need to solve?

2. Speak to their pain points

Once you understand your audience's pain points, make sure your messaging speaks to them directly. Show them that you understand their challenges and that your product or service can help them overcome them.

3. Keep it simple and concise

Complex messaging can cause confusion and turn potential customers away. Keep your message simple and to-the-point, highlighting the benefits of your product or service in a clear, concise way.

4. Use social proof

Social proof can be a powerful motivator, so be sure to include customer testimonials and case studies in your messaging. Highlighting the success of others can help build trust and credibility with potential customers.

5. Include a call to action

Finally, make sure your messaging includes a clear call to action. Whether it's to schedule a demo, request more information, or make a purchase, be clear about what you want your audience to do next.

By following these tips and tailoring your messaging to your target audience, you can create marketing content that resonates and drives results.

Section 5: Optimize Your Email Campaigns

Email campaigns are an essential part of any business's marketing strategy. However, it's not enough to just send emails and hope for the best. To achieve better results, you need to optimize your email campaigns. Here are some tips on how to do it:

1. Define Your Audience

Before you can optimize your email campaigns, you need to make sure that you are sending your emails to the right people. Define your target audience and make sure that your email list is segmented properly. This will ensure that your emails are relevant to your subscribers and increase the likelihood of engagement.

2. Craft Compelling Subject Lines

Your subject line is the first thing that your subscribers will see in their inbox. It's important to craft a subject line that is compelling, descriptive, and concise. A good subject line will increase the open rates of your email campaigns.

3. Personalize Your Emails

Personalization can go a long way in improving the effectiveness of your email campaigns. Use your subscriber's name in your email, include personalized content, and segment your email list. This will make your subscribers feel valued and increase the likelihood of engagement.

4. Optimize Your Email Design

Your email design is one of the most important aspects of your email campaign. Make sure that your design is visually appealing, easy to read, and mobile-friendly. A good design will increase the click-through rates of your email campaigns.

5. Test and Analyze Your Emails

It's essential to test and analyze your email campaigns regularly. This will help you identify what works and what doesn't, and make improvements accordingly. Use A/B testing, track your metrics, and make changes where necessary.

• Overall, optimizing your email campaigns is a continuous process that requires time and effort. However, by following these tips, you can increase the effectiveness of your email campaigns and achieve better results.

If you need help with optimizing your email campaigns, ExactBuyer can help. Our real-time contact and company data can help you build more targeted audiences and create more effective email campaigns. Contact us today to learn more.

Section 6: Follow up Effectively

Following up with prospects is a crucial aspect of any B2B sales strategy. Here are some best practices to maximize conversions:

1. Have a Follow-up Plan in Place

Before reaching out to prospects, create a follow-up plan that outlines your approach and timeline for each touchpoint. This will help you stay organized and consistent in your outreach.

2. Personalize Your Follow-up

Generic follow-up messages can be easily ignored by prospects. To make an impact, personalize your follow-up messages based on the prospect's previous interactions with your brand or current pain points.

3. Use Multiple Channels

Don't limit yourself to just email or phone. Use multiple channels such as social media, in-person meetings, or direct mail to reach out to prospects and stand out from the competition.

4. Provide Value

Instead of just asking for a sale, provide value to your prospects by sharing relevant content, educational resources, or industry insights. This will help establish you as a thought leader and build trust with your prospects.

5. Stay Persistent, But Respectful

It's important to stay persistent but not come across as pushy or aggressive. Respect your prospect's time and only follow up at reasonable intervals. If you're not getting a response, try switching up your approach or offering something new.

6. Analyze Your Results

Regularly analyze your follow-up results to see what's working and what's not. Use this data to refine your follow-up strategy and improve your conversion rates.

By following these best practices, you can effectively follow up with prospects and increase your chances of converting them into customers.

Section 7: Use Social Media to Your Advantage

Social media has become an invaluable tool for businesses to connect with potential customers. Here are some ways to leverage social media to improve your B2B contact list targeting:

1. Identify your target audience on social media

First, you need to identify which social media platforms your target audience spends their time on. Based on your industry, you can leverage LinkedIn, Twitter, Facebook, or Instagram. Once you know which platform to focus on, you can start building a targeted audience list by searching for relevant hashtags, keywords, and industry groups.

2. Engage with target audience on chosen social media platforms

Engagement on social media helps build brand awareness and establishes a relationship with your potential customers. Engage with your target audience by commenting on their posts, sharing their content, and replying to their messages. This creates a positive image of your brand and increases the chances of getting noticed by your potential customers.

3. Use paid social media ads to reach target audience

Social media ads allow you to target your audience based on demographics, interests, and behaviors. This makes it easier to reach your ideal customers and build a targeted contact list. Choose the right ad format for your business, such as sponsored content, promoted tweets, Facebook ads, or Instagram ads, and create relevant ad copy to grab attention.

4. Monitor and analyze social media campaigns

It's important to monitor and analyze the performance of your social media campaigns to identify what's working and what's not. Use social media analytics tools to track metrics such as engagement, reach, impressions, and clicks. Based on the analysis, adjust your campaigns to improve results.

By leveraging social media platforms effectively, you can improve your B2B contact list targeting and build stronger relationships with your potential customers.

Section 8: Monitor Your Results

Once you have executed your B2B marketing campaigns, it is critical to monitor their performance to ensure that they are achieving the desired results. Tracking your campaigns allows you to identify areas that need improvement, measure your ROI, and adjust your strategies to maximize your ROI. Here are some reasons why it's important to track your campaigns, and how you can do it.

Why it's Important to Track Your Campaigns

• Identify areas that need improvement: By tracking your campaigns, you can identify areas that are not performing as well as you had hoped and adjust your strategies to improve them.


• Measure your ROI: Tracking your campaigns enables you to measure your ROI and determine which campaigns are generating the most revenue for your business.


• Adjust your strategies: As you track your campaigns, you may find that some strategies are more effective than others. By adjusting your strategies, you can maximize your ROI and achieve better results.

How to Track Your Campaigns

There are several ways to track your B2B marketing campaigns:

• Use Google Analytics: Google Analytics is a free tool that tracks website traffic and provides insights into user behavior. By setting up conversion tracking and goals in Google Analytics, you can measure the success of your campaigns.


• Track your email campaigns: Email marketing platforms like Mailchimp and Constant Contact offer built-in tracking tools that allow you to see open rates, click-through rates, and other metrics.


• Monitor your social media metrics: Social media platforms like Facebook, Twitter, and LinkedIn provide insights into your followers' engagement and behavior. By monitoring these metrics, you can adjust your social media content to better resonate with your audience.

By tracking your B2B marketing campaigns, you can ensure that you are making the most of your marketing budget and achieving the best results for your business.

Section 9: Continuously Refine Your Strategy

Once you have identified your target audience and built a B2B contact list, it's important to continually refine your strategy to ensure you are reaching the right people and achieving your goals. Here are some tips on how to analyze your results and continually improve your B2B contact list targeting:

Analyze Your Results

• Track and measure your results using analytics tools to determine which channels and tactics are the most effective in generating leads and conversions


• Identify patterns and trends in your data to gain insights into your target audience's behavior and preferences


• Compare your results against your initial goals and adjust your strategy accordingly

Continually Improve Your B2B Contact List Targeting

• Regularly update and clean your contact list to ensure it is accurate and up-to-date


• Use audience intelligence solutions like ExactBuyer to find new accounts in your territory and identify decision makers within those accounts


• Refine your targeting based on the insights gained from your analysis


• Experiment with new channels and tactics to see what works best for your target audience

By continually refining your strategy and targeting, you can ensure that you are reaching the right people with the right message, and ultimately drive more leads and conversions for your B2B business.

If you are struggling to build a high-quality B2B contact list or refine your targeting strategy, consider using ExactBuyer's AI-powered audience intelligence solutions. With real-time contact and company data, you can build more targeted audiences and refine your strategy based on accurate and up-to-date insights.

For more information, visit https://www.exactbuyer.com/contact to speak with a member of the ExactBuyer team.

Conclusion

After discussing various aspects of B2B contact list targeting, it is evident that having a targeted and up-to-date contact list is crucial for any business. By using accurate and reliable data sources such as ExactBuyer, businesses can easily find their ideal customers and partners with precision.

Summarizing the main points

• Having a targeted contact list saves time and improves ROI


• Accurate and up-to-date data sources are crucial for B2B contact targeting


• ExactBuyer provides real-time contact and company data solutions


• ExactBuyer offers AI-powered search and integrations with Hubspot and Salesforce


• ExactBuyer's success metrics show the effectiveness of their solutions

Encouraging readers to take action

If you are looking to improve your B2B contact list targeting, take action today by trying ExactBuyer's solutions. With their real-time data, AI-powered search, and integrations, you can easily find your ideal customers and partners and improve your ROI. Don't waste any more time on outdated and inaccurate data, sign up for ExactBuyer today.

Visit exactbuyer.com/pricing to view their pricing plans or contact them with any questions or inquiries.

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