Generating leads is only half the battle. Once you have leads, the next step is to turn them into successful customers. That's where lead qualification comes in. Lead qualification is the process of identifying which leads are most likely to become paying customers and prioritizing them for follow-up. In order to be successful at lead qualification, you need to master the art of lead scoring and lead nurturing.

Lead Scoring

Lead scoring is the process of assigning a numerical value to a lead based on their level of interest and engagement with your brand. This helps you prioritize which leads to focus on first. A lead's score is determined by a variety of factors, such as:

• How they found your website


• Which pages they visited


• Whether they filled out a form or downloaded a resource


• How many times they've visited your site


• Whether they've interacted with you on social media


• Whether they've opened or clicked on emails from you

By assigning a score to each lead, you can easily see which ones are most engaged with your brand and are therefore most likely to become paying customers. You can focus your efforts on these high-scoring leads, while still keeping an eye on the lower-scoring leads in case they become more engaged in the future.

Lead Nurturing

Once you've identified your high-scoring leads, the next step is to nurture them along the buyer's journey. This means providing them with valuable content that will help move them closer to making a purchase. Lead nurturing can take many forms, such as:

• Sending personalized emails


• Offering free resources, such as whitepapers or ebooks


• Inviting them to webinars or events


• Providing product demos or consultations

The goal of lead nurturing is to build trust and establish your brand as a thought leader in your industry. By providing valuable content and personalized attention, you can move your leads from the consideration stage to the decision stage, making it more likely that they will become paying customers.

ExactBuyer and Lead Qualification

Lead qualification can be a time-consuming and complex process, but ExactBuyer makes it easy for you. Our platform uses artificial intelligence and machine learning to automatically score and qualify your leads, so you can focus on the most promising ones. Our platform also provides personalized lead nurturing, with automated emails and other resources that help move your leads along the buyer's journey. Plus, our real-time analytics and reporting give you detailed insights into your lead pipeline and sales performance.

If you're ready to improve your lead qualification and turn more leads into paying customers, sign up for ExactBuyer today!