Introduction

Sales intelligence tools are a crucial component of any successful sales strategy. With the vast amount of data available, it can be overwhelming for businesses to find the right sales intelligence tool for their team. In this article, we will discuss the importance of choosing the right sales intelligence tool for your team and provide you with a comprehensive guide to help you make an informed decision.

Why Choosing the Right Sales Intelligence Tool is Important

Choosing the right sales intelligence tool can have a significant impact on the success of your sales team. Here are some of the reasons why it's important to choose the right sales intelligence tool:

• Improved Productivity: The right sales intelligence tool can help your team work more efficiently by providing them with accurate and relevant information about your prospects.


• Increased Sales: With better insights into your prospects, your team can close deals faster and more effectively.


• Reduced Costs: Investing in the right sales intelligence tool can help you reduce costs associated with outdated or inaccurate data, wasted time, and missed opportunities.


• Competitive Advantage: With access to the right sales intelligence tools, your team can gain a competitive advantage by making more informed decisions and staying ahead of the competition.

In the following sections, we will provide you with a step-by-step guide to help you choose the right sales intelligence tool for your team.

Key Features to Consider

When you're evaluating sales intelligence tools, it's essential to know what features to look for. Not all tools are created equal, and what's crucial to one business might not be to another. However, there are some essential features that most sales teams should prioritize when choosing a sales intelligence tool. Some of these features include:

Contacts

One of the most critical elements of any sales intelligence tool is access to accurate and up-to-date contact information. Without it, your team won't be able to connect with potential leads and close deals.

• Look for a tool that provides direct dials, email addresses, and social media handles for contacts.


• Make sure the information is accurate, verified, and updated in real-time.


• Consider the size and breadth of the tool's contact database to ensure it covers your target market.

Account Information

Along with contact information, sales intelligence tools should offer detailed account information to help your team identify the most promising leads and tailor their sales pitch.

• Look for tools that provide firmographic and demographic data, such as company size, industry, location, and revenue.


• Consider what level of detail is necessary for your team's needs.


• Make sure the data is accurate, up-to-date, and can be easily integrated into your CRM or other sales tools.

Data Integrations

The ability to integrate with other sales tools and platforms can be a key factor in choosing a sales intelligence tool. Look for tools that can be easily integrated into your existing tech stack to streamline your sales processes and provide a more comprehensive view of your prospects.

• Consider tools that integrate with popular CRMs, marketing automation platforms, and other sales tools.


• Make sure the integration is easy to set up, use, and maintain.


• Think about what data you need to flow between tools and ensure the integration can support those needs.

By considering these key features, you can better evaluate sales intelligence tools and find the one that best meets your team's needs.

Top Sales Intelligence Tools

For businesses in the evaluation stage of their buying decision process, it can be challenging to choose from the numerous sales intelligence tools available on the market. To help with this decision-making process, we have compiled a list of the top sales intelligence tools that can help businesses build more targeted audiences and generate better leads.

SalesforceIQ

SalesforceIQ provides businesses with real-time CRM data, allowing sales reps to focus on the most important leads. With SalesforceIQ, businesses can analyze data from emails, meetings, and phone calls to gain insights and make more informed decisions. This tool also offers predictive analytics, which helps businesses identify potential opportunities and leads.

ZoomInfo

ZoomInfo is an AI-powered sales intelligence tool that provides businesses with accurate and up-to-date contact and company data. This tool offers a wide range of features, including lead generation, lead enrichment, and account-based marketing. ZoomInfo also integrates with other sales tools, such as Salesforce and HubSpot, to streamline the sales process.

InsideView

InsideView is a sales intelligence tool that helps businesses build more targeted and relevant audiences. This tool offers real-time company data and insights and integrates with popular sales and marketing tools, such as Salesforce, Marketo, and Eloqua. InsideView's unique value proposition is its data accuracy, which helps businesses make more informed decisions and drive better sales results.

• SalesforceIQ


• ZoomInfo


• InsideView

Ultimately, choosing the right sales intelligence tool depends on the unique needs and goals of your business. However, by considering the features and capabilities of these top sales intelligence tools, you can make an informed decision that can help your business succeed.

If you're looking for a sales intelligence tool that provides real-time contact and company data, audience intelligence solutions, and AI-powered search, consider ExactBuyer. Our platform offers a range of plans to fit your needs and budget, including sales, recruiting, and marketing plans. Visit our website to learn more: https://www.exactbuyer.com

Pricing Comparison

As you evaluate different sales intelligence tools, it's important to understand the pricing models they offer and what each plan includes. Here's a breakdown of the pricing plans for each of the top sales intelligence tools on the market.

ExactBuyer

ExactBuyer offers three different pricing plans to fit the needs of various business sizes and budgets.

• Sales Plan: $495 per month for unlimited real-time employment updates and company search, AI-powered search, and native integrations with Hubspot and Salesforce. This plan allows for up to 4 users.



• Recruiting Plan: $249 per month for access to over 270 million verified candidates with direct contact information and unlimited real-time employment updates. This plan includes AI-powered search, boolean searches, and various attributes such as skills, certifications, interests, and work history.



• Marketing Plan: Starting at $899 per month, this plan includes native integrations with Hubspot and Salesforce, account and contact enrichments, market mapping, reporting and analytics, real-time audience generation and deployment across multiple channels.



• API Plan: $999 per month for access to all API endpoints, real-time contact and company data, technographics, and demographic data. This plan includes over 415 million B2B and B2C contacts and over 25 million companies.



• Custom Enterprise Plans: ExactBuyer offers custom enterprise plans for teams with specialized needs. Contact their sales team for more information.

Note: Pricing and plan details are subject to change. Visit ExactBuyer's pricing page for the latest information.

Zoho CRM

Zoho CRM offers a range of pricing plans for their sales intelligence tool.

• Free Plan: Basic sales automation features for up to 3 users.



• Standard Plan: $12 per user per month for more advanced sales automation features.



• Professional Plan: $20 per user per month for more advanced marketing automation features in addition to sales automation.



• Enterprise Plan: $35 per user per month for advanced analytics and reporting features in addition to sales and marketing automation.



• Ultimate Plan: $45 per user per month for advanced customization options and priority customer support in addition to all features from Enterprise plan.

Note: Pricing and plan details are subject to change. Visit Zoho CRM's pricing page for the latest information.

Salesforce

Salesforce offers a range of pricing plans for their sales intelligence tool.

• Essentials Plan: $25 per user per month for basic sales automation features.



• Professional Plan: $75 per user per month for more advanced sales automation features in addition to marketing automation.



• Enterprise Plan: $150 per user per month for more robust features including AI-powered insights and integrations with other Salesforce products.



• Unlimited Plan: $300 per user per month for unlimited customization options and premium support.

Note: Pricing and plan details are subject to change. Visit Salesforce's pricing page for the latest information.

Benefits of Each Tool

ExactBuyer offers a suite of sales intelligence tools that are designed to help businesses find new accounts, identify top candidates, and build targeted audiences. Each tool has unique features and benefits that can help businesses streamline their sales and marketing processes. Here is an outline of the unique benefits of each sales intelligence tool:

AI-Powered Search

ExactBuyer's AI-powered search feature uses advanced algorithms to help businesses find the most relevant contacts and companies. This feature uses natural language processing to interpret search queries and generate a list of contacts or companies based on the query. The AI-powered search feature can save businesses time and effort in finding relevant leads.

Real-Time Contact and Company Data

ExactBuyer's real-time contact and company data feature provides businesses with access to the latest information about contacts and companies. This feature ensures that sales and marketing teams are working with accurate and up-to-date information, which can improve the efficiency and effectiveness of their outreach efforts.

Enhanced Lead Scoring

ExactBuyer's enhanced lead scoring feature helps businesses identify the most promising leads. This feature uses a combination of behavioral data, firmographic data, and demographic data to score leads based on their likelihood to convert. This can help businesses prioritize their outreach efforts and focus on the leads that are most likely to close.

Audience Intelligence

ExactBuyer's audience intelligence feature helps businesses build more targeted audiences. This feature allows businesses to create customized audiences based on a variety of criteria, such as job title, company size, or geographic location. This can help businesses reach the right people with their marketing messages and improve the effectiveness of their campaigns.

Recruiting Tools

ExactBuyer's recruiting tools provide businesses with access to a database of over 270 million verified candidates. This feature allows businesses to find and connect with top candidates quickly and easily. The recruiting tools also offer advanced search capabilities, such as Boolean searches and filters based on skills and certifications.

Marketing Tools

ExactBuyer's marketing tools help businesses improve their marketing campaigns by providing insights into their target audiences. This feature allows businesses to identify decision makers and champions, map out their market, and generate real-time audiences across multiple channels, such as email, phone, text, and ad audiences.

With these unique sales intelligence tools, businesses can improve the efficiency and effectiveness of their sales and marketing efforts, saving time and improving their bottom line. To learn more about ExactBuyer's pricing plans, visit our pricing page.

Customer Reviews

Reading reviews from current or past users of a sales intelligence tool can provide valuable insights into the tool’s strengths and weaknesses. Here are some quotes or summaries from real users for each of the sales intelligence tools:

• 
  

  ExactBuyer

  
  

  “ExactBuyer has been a game changer for us. We were struggling to find quality leads, but now we’re able to quickly build targeted audiences and connect with decision makers.” - John D.

  
  

  “The AI powered search function is incredibly helpful. I can’t imagine going back to the manual searches we used to do.” - Sarah M.

  
  



• 
  

  ZoomInfo

  
  

  “ZoomInfo is pricey, but it’s worth it for the quality and accuracy of the data. We’ve seen a notable increase in our outreach success rate since switching to ZoomInfo.” - Mike S.

  
  

  “I appreciate the integration options with Salesforce and other tools we use on a regular basis. Saves us a lot of time.” - Lisa C.

  
  



• 
  

  D&B Hoovers

  
  

  “D&B Hoovers’ industry and company insights are second to none. We’ve been able to make more informed decisions on which accounts to prioritize and how to approach them.” - Mark L.

  
  

  “It’s not the most user-friendly tool out there, but with some training and experience, it can be a powerful resource.” - Emily T.

  
  

Note: These reviews are for informational purposes only and should not be the sole factor in making a purchasing decision.

To leave a review for ExactBuyer, visit our contact page.

Conclusion

After comparing various sales intelligence solutions, it is clear that each option has its strengths and weaknesses. To summarize, the key points covered in this comparison guide include:

• Different types of sales intelligence solutions available, including those focused on contact data, company data, and audience intelligence


• Features that are important to consider, such as real-time updates, integrations with CRM platforms, and AI-powered search capabilities


• Pricing structures and plans offered by each provider, including capabilities and limitations

Based on the needs of specific teams, we recommend the following solutions:

ExactBuyer Sales Plan

For sales teams looking for a comprehensive sales intelligence solution, ExactBuyer offers real-time contact and company data along with audience intelligence capabilities. With unlimited search and AI-powered search capabilities, this plan provides a robust set of features at a competitive price.

ExactBuyer Recruiting Plan

For recruiting teams looking for access to a large pool of verified candidates, ExactBuyer's recruiting plan provides access to over 270 million candidates with direct contact information. With unlimited real-time employment updates and AI-powered search, this plan offers a comprehensive set of features for recruiting teams at a reasonable price.

LeadIQ

For teams on a budget looking for a simple contact data solution, LeadIQ offers an affordable option with basic contact and company data. While it may not have all the advanced features available with other solutions, LeadIQ provides a solid option for small teams with limited budgets.

In the end, the best sales intelligence solution will depend on the specific needs and budget of each team. By considering the key features and offerings of each option, teams can make an informed choice and improve their sales and recruiting capabilities.

For more information on ExactBuyer and its sales intelligence solutions, visit our website or contact us to schedule a demo.

How ExactBuyer Can Help You

Reach your best-fit prospects & candidates and close deals faster with verified prospect & candidate details updated in real-time. Sign up for ExactBuyer.