As a business owner or sales professional, it's important to keep track of your sales performance and understand how it impacts your overall business growth. Key Performance Indicators (KPIs) are essential in measuring your sales success and identifying areas for improvement. In this blog post, we'll discuss the 10 must-have sales KPIs for 2022 to help you unlock business growth and achieve successful results.

1. Sales Revenue

The most obvious KPI for any business is revenue. It represents the total amount of money earned from sales and is the key driver of any company's financial success.

2. Gross Profit Margin

Another important KPI is gross profit margin. This metric measures the amount of money left over after deducting the cost of goods sold (COGS). It helps you understand how profitable your business is and how much room you have for growth.

3. Customer Acquisition Cost (CAC)

CAC is the total cost of acquiring a new customer. It includes all sales and marketing expenses and is an essential KPI for any business looking to grow its customer base.

4. Customer Lifetime Value (CLV)

CLV measures the total amount of money a customer is expected to spend during their relationship with a company. It's an important KPI for understanding the long-term value of your customers and their impact on your business.

5. Conversion Rate

Conversion rate measures the percentage of leads that turn into paying customers. It's an essential KPI for understanding your sales funnel and where you need to improve to maximize your revenue potential.

6. Average Order Value (AOV)

AOV measures the average amount of money a customer spends per transaction. Increasing your AOV can help you grow your revenue without acquiring new customers.

7. Sales Cycle Length

Sales cycle length measures the amount of time it takes to convert a lead into a paying customer. It's an important KPI for understanding your sales process and identifying areas for improvement.

8. Lead-to-Customer Ratio

The lead-to-customer ratio measures the percentage of leads that ultimately become paying customers. It's an essential KPI for understanding the effectiveness of your sales team and marketing efforts.

9. Sales Growth Rate

Sales growth rate measures the percentage increase or decrease in your overall sales revenue over a period of time. It's an important KPI for measuring the success of your sales strategies and forecasting future revenue potential.

10. Sales Team Productivity

Sales team productivity measures the effectiveness of your sales team, including the number of deals closed, calls made, and emails sent. It's an important KPI for understanding the overall performance of your sales team and identifying areas for improvement.

Tracking these 10 must-have sales KPIs for 2022 can help you unlock business growth and achieve successful results. However, it can be difficult to track all of these metrics manually, especially for larger businesses with more complex sales processes.

ExactBuyer can help simplify the process by providing an all-in-one sales platform that tracks all of these KPIs automatically. With ExactBuyer, you can easily monitor your sales performance in real-time, identify areas for improvement, and achieve your business growth goals. Sign up today to start unlocking your business's full potential.