Introduction

In today's competitive marketplace, businesses are under immense pressure to deliver exceptional customer experiences to drive customer satisfaction and loyalty. Accurate customer feedback is crucial to the success of any business, and customer feedback software has emerged as an essential tool to capture, analyze, and act on customer feedback.

The Importance of Customer Feedback Software

Customer feedback software helps businesses to collect feedback, opinions, and suggestions from customers to make informed business decisions. This software not only allows companies to understand their customers better but also helps in identifying trends and areas of improvement to enhance the customer experience. Here are some of the reasons why customer feedback software is important:

• Improves Customer Experience: Customer feedback software helps businesses to actively listen to customers, understand their needs, and expectations. This helps businesses to identify gaps, address concerns, and improve the customer experience leading to customer satisfaction and loyalty.


• Identifies Trends and Patterns: The software captures customer feedback from different channels and aggregates the data to provide insights into customer sentiments. These insights help businesses to identify trends and patterns, and make data-driven decisions to enhance the customer experience.


• Increases Customer Retention: By analyzing customer feedback, businesses can identify what drives customer loyalty, and prioritize areas of improvement. Addressing customer concerns and providing exceptional customer experiences helps in increasing customer retention.


• Drives Innovation: Customer feedback software helps businesses to understand customer needs and preferences, allowing them to innovate and develop products and services that meet customer requirements.

Customer feedback software is an essential component of any business that values customer satisfaction. By collecting and analyzing customer feedback, businesses can gain valuable insights into customer preferences, address concerns and enhance the customer experience generating customer loyalty and retention.

Criteria for Selection

When selecting the top 10 customer feedback software options for 2022, we carefully considered several factors to help businesses make an informed decision. These factors include:

Features

The first factor we looked at when selecting the top customer feedback software options was their features. We carefully reviewed what each software has to offer and evaluated whether or not it could deliver on its promises. We looked at features such as survey design, real-time feedback, team collaboration, and customer segmentation.

Ease of Use

The second factor that we considered was how easy the software is to use. We evaluated the user interface, the ease of customization, and how easy it is to set up and launch a survey. We believe that software should be intuitive and easy to use, so we only considered those that meet this criterion.

Pricing

Pricing is always a major consideration when it comes to selecting software. We evaluated the cost of each software and compared it to the features it provides. We also looked at available plans and the value they provide to businesses looking for a customer feedback software solution.

Customer Reviews

The final factor that we considered in selecting the top customer feedback software options was the feedback of the customers who have already used it. We evaluated several sources of customer reviews, including G2 Crowd, Capterra, and Trustpilot, to get a sense of the accuracy and unbiased nature of each review.

By considering each of these factors in combination, we have put together a list of the top 10 customer feedback software options for 2022. Whether you're a small business or a large corporation, we believe these options provide the features, ease of use, pricing, and customer support that you need to succeed in today's competitive business environment.

Top 10 Customer Feedback Software Options

As businesses look to improve customer experience and satisfaction, gathering customer feedback becomes increasingly important. There are numerous customer feedback software options available in the market, but choosing the right one can be overwhelming. In this article, we have identified the top 10 customer feedback software options for 2022 based on their key features, pros and cons, pricing, and customer reviews.

1. SurveyMonkey

SurveyMonkey has been a popular choice for businesses of all sizes. It allows you to create custom surveys with various question types, distribute them through multiple channels, and analyze the results. However, the pricing can be steep for smaller businesses.

• Key features: Custom surveys, multiple question types, survey templates, distribution channels, analytics


• Pros: User-friendly interface, robust analytics and reporting, integration with other tools


• Cons: Pricing can be expensive, limited customization options for certain features


• Pricing: Plans start at $25 per month

2. Qualtrics

Qualtrics is an enterprise-level customer feedback software that offers advanced features, making it suitable for large companies. It provides a wide range of survey types and data analysis options. However, the learning curve can be steep for new users.

• Key features: Advanced survey types, data analysis options, reporting, integrations


• Pros: Robust features, customization options, enterprise-level security, integration with other tools


• Cons: Steep learning curve, expensive pricing


• Pricing: Custom pricing depending on organization size

3. Nicereply

Nicereply helps businesses to measure customer satisfaction across multiple channels. It allows you to send personalized feedback surveys through email, social media, or chat, and provides real-time feedback analytics. However, it can be limited in terms of integrations with other tools.

• Key features: Custom survey templates, multiple channels, real-time feedback analytics


• Pros: Ease of use, mobile-friendly, personalized surveys, multiple rating scales, success metrics dashboard


• Cons: Limited integrations with other tools, limited customization options


• Pricing: Plans start at $39 per month

4. Delighted

Delighted helps businesses to gather customer feedback through Net Promoter Score (NPS) surveys. It provides a wide range of survey templates and customization options, making it suitable for businesses of all sizes. However, it can be limited in terms of data analysis options.

• Key features: NPS surveys, custom survey templates, email and SMS distribution, real-time feedback analysis


• Pros: Easy to use, custom branding, integration with other tools, excellent customer support


• Cons: Limited data analysis options, limited integrations with other tools


• Pricing: Plans start at $499 per year

5. UserTesting

UserTesting focuses on gathering feedback through user experience and usability testing. It allows businesses to create custom tests and provides videos of users performing tasks on their website or app. However, the pricing can be steep for smaller businesses.

• Key features: User experience and usability testing, custom tests, video recordings, analysis, integrations


• Pros: In-depth user experience testing, easy to use, integration with other tools


• Cons: Steep pricing, limited customization options


• Pricing: Custom pricing depending on organization size

6. Zoho Survey

Zoho Survey provides businesses with an easy and affordable way to gather customer feedback. It offers various survey types and customization options, and integrates with other Zoho products. However, it can be limited in terms of data analysis options and integrations with other tools.

• Key features: Custom surveys, multiple question types, survey templates, distribution channels, analytics


• Pros: Affordable, easy to use, good customer support, integration with other Zoho products


• Cons: Limited data analysis options, limited integrations with other tools


• Pricing: Plans start at $20 per month

7. Typeform

Typeform provides businesses with interactive survey forms that can improve customer engagement and response rates. It offers customization options and integrations with other tools. However, it can be limited in terms of advanced features and data analysis options.

• Key features: Interactive surveys, custom templates, logic jumping, analytics, integrations


• Pros: Attractive and engaging surveys, easy to use, good customer support


• Cons: Limited customization options, limited data analysis options, steep pricing for advanced features


• Pricing: Plans start at $35 per month

8. Wootric

Wootric helps businesses to measure customer satisfaction through Net Promoter Score (NPS) surveys and provides real-time feedback analysis. It offers customization options and integrations with other tools. However, it can be limited in terms of advanced features and integrations with other tools.

• Key features: Net Promoter Score surveys, custom surveys, email and SMS distribution, real-time feedback analysis


• Pros: Easy to use, integration with other tools, real-time feedback analysis


• Cons: Limited customization options, limited integrations with other tools, can be expensive for larger organizations


• Pricing: Plans start at $89 per month

9. AskNicely

AskNicely allows businesses to measure customer satisfaction through Net Promoter Score (NPS) surveys and provides real-time feedback analysis. It offers customization options and integrations with other tools. However, it can be limited in terms of advanced features and integrations with other tools.

• Key features: Net Promoter Score surveys, custom surveys, email and SMS distribution, real-time feedback analysis


• Pros: Easy to use, integration with other tools, custom branding, real-time feedback analysis


• Cons: Limited customization options, limited integrations with other tools, can be expensive for larger organizations


• Pricing: Plans start at $250 per month

10. Medallia

Medallia is an enterprise-level customer feedback software that offers advanced features, making it suitable for large companies. It provides various survey types, data analysis tools, and integrations with other tools. However, the pricing can be steep for smaller businesses.

• Key features: Advanced survey types, data analysis options, reporting, integrations


• Pros: Robust features, enterprise-level security, customization options, integration with other tools


• Cons: Expensive pricing, steep learning curve


• Pricing: Custom pricing depending on organization size

Choosing the right customer feedback software can be overwhelming, but narrowing down to the top 10 options for 2022 can help you make an informed choice based on your business needs and budget.

Features and Benefits of Customer Thermometer

Customer Thermometer is a leading customer feedback software that provides customizable surveys, real-time feedback tracking, and integrations with popular software tools. Here are some of the key features and benefits of using Customer Thermometer:

Customizable Surveys

With Customer Thermometer, you can create surveys that match your brand and target your customers. You can customize the look and feel of your surveys, choose the questions you want to ask, and personalize the messaging. This flexibility allows you to gather feedback that is specific to your business needs and goals.

Real-time Feedback Tracking

Customer Thermometer provides real-time feedback tracking, which means that you can see response data as it comes in. This feature allows you to address customers' concerns and complaints as soon as possible, providing prompt solutions and improving customer satisfaction in real-time.

Integrations with Popular Software Tools

Customer Thermometer integrates with popular software tools such as Salesforce, Zendesk, Intercom, and HubSpot, just to name a few. This feature allows you to seamlessly sync your feedback data with your CRM, support systems, or marketing automation software. With these integrations, you can create workflows that are triggered by specific feedback responses, improving your company's customer experience.

In summary, Customer Thermometer provides businesses with customizable surveys, real-time feedback tracking, and integrations with popular software tools. By utilizing Customer Thermometer, businesses can gather customer feedback that is specific to their brand, address customer concerns in real-time, and improve their customer experience with integrated software tools.

Nicereply: Features and Benefits

Nicereply is a top customer feedback software that enables businesses to efficiently manage and analyze customer feedback. Whether you are aiming to improve your customer experience or seeking to enhance employee performance, Nicereply has got you covered. Here are some of the features and benefits offered by Nicereply:

Handle Large Volume Feedback

Nicereply streamlines the process of collecting, sorting, and analyzing customer feedback, ensuring that nothing falls through the cracks. With versatile filtering and categorization options, you'll be able to quickly identify common issues, analyze customer sentiment, and take action to improve your products and services. Nicereply's scalable architecture enables it to handle both small and large volumes of feedback, so you can effectively manage growth without compromising the quality of your customer service.

Customizable Surveys

Nicereply offers customizable surveys that allow businesses to fine-tune their feedback collection process. You can tailor your surveys to capture the specific data you need, customize the layout to match your brand's look and feel, and use conditional logic to personalize the survey experience for each customer. Nicereply's suite of survey templates saves you time and provides you with the tools you need to create surveys that get results.

Advanced Reporting and Analytics

Nicereply's advanced reporting and analytics capabilities allow businesses to gain insights into customer feedback and employee performance. You can easily analyze your data with real-time reporting, track key metrics over time, and create custom reports to suit your needs. Nicereply's analytics capabilities are designed to help businesses identify areas of opportunity, optimize their operations, and improve their bottom line.

Overall, Nicereply is an all-in-one customer feedback software that is essential for businesses seeking to elevate their customer experience and employee performance. With its scalable architecture, customizable surveys, and advanced reporting and analytics, Nicereply is a top choice for businesses of all sizes.

Qualtrics: The Top Customer Feedback Software in 2022

• Powerful survey creation capabilities


• Real-time feedback tracking


• Advanced reporting and analytics


• Customizable survey design


• Mobile-friendly surveys


• Data visualization tools


• Collaboration tools


• Automated insights


• Integrations with other business tools

SurveyMonkey: Features and Benefits Review

SurveyMonkey is a popular online survey tool designed to help businesses and individuals easily create and distribute surveys to collect valuable feedback from customers and stakeholders. Here are the top features and benefits of SurveyMonkey that make it an essential tool in the market research industry.

Customizable Surveys

SurveyMonkey allows users to create custom surveys with a variety of question types, including multiple-choice, open-ended, rating scales, and more. Users can customize the look and feel of their surveys by adding company logos, changing colors, and using personalized branding to make surveys more engaging and on-brand.

Integrations with Popular Software Tools

SurveyMonkey integrates with popular software tools including Salesforce, Hubspot, Marketo, and more, making it easy to collect feedback from customer data stored in these systems. Integrations also allow users to automate the distribution of surveys to specific groups and track their progress.

Affordable Pricing

SurveyMonkey offers a range of pricing plans to fit businesses of all sizes and budgets. Its basic plan is free, with paid plans starting at just $25 per month, providing users with advanced features such as question branching, data exporting, and custom branding.

Data Analysis and Reporting

SurveyMonkey provides easy-to-use tools for analyzing and reporting on survey data collected. The platform offers powerful reporting features, including customized charts and graphs, real-time result tracking, and the ability to export data for further analysis.

Conclusion

Overall, SurveyMonkey is an affordable and effective way for businesses to collect valuable feedback from their customers and stakeholders. With customizable surveys, integrations with popular software tools, and advanced features for data analysis and reporting, SurveyMonkey is a must-have tool for companies looking to improve their customer experience and drive business growth.

Typeform

Typeform is a cloud-based software that provides an intuitive survey creation platform, able to collect information through different interactive question types, improving response rates and data accuracy. Furthermore, it features seamless integration with popular software tools, allowing for easy access and management of collected data.

Features and Benefits

• Intuitive Survey Creation: Typeform allows for easy survey creation, with a drag-and-drop interface that can be customized to fit with brand guidelines. This allows for a personalized touch that can improve response rates and data accuracy.


• Interactive Question Types: Typeform provides interactive question types that are designed to engage survey takers. Some of the interactive question types that are available include multiple-choice, picture choice, short answer, and rating scales.


• Seamless Integrations: Typeform features integrations with popular software tools such as Zapier, Google Sheets, and MailChimp. This allows for data to be easily piped into the user's preferred software tool, streamlining their workflow.

Overall, Typeform provides an effective and efficient way to gather information through an engaging and intuitive survey platform. It's numerous interactive question types, and seamless integrations with popular software tools make it an attractive option for those looking to collect data with ease.

Delighted: Real-Time Feedback Tracking and Customizable Surveys

Delighted is a customer feedback software that helps businesses collect and analyze customer feedback through customizable surveys. With Delighted, businesses can build and track customer survey campaigns, and receive real-time feedback to make data-driven decisions.

Features of Delighted

• Real-time feedback tracking: Delighted provides businesses with real-time customer feedback, allowing them to immediately address any concerns or issues identified by customers.


• Customizable surveys: Delighted's surveys can be customized to match a business's branding and voice, as well as to ask specific questions that are relevant to their business or goals.


• Integration with popular software tools: Delighted integrates with popular software tools like Slack, Salesforce, and HubSpot, making it easy for businesses to streamline their feedback collection and analysis processes.


• Net Promoter Score (NPS) tracking: Delighted offers businesses the ability to track their Net Promoter Scores, enabling them to monitor customer loyalty and identify opportunities to improve customer experience.


• Automated feedback collection: Delighted can automatically collect customer feedback through a variety of channels such as email, SMS, and web pages, helping businesses to save time and stay organized.

Benefits of Using Delighted

When businesses use Delighted, they gain valuable insights into their customers' experiences and satisfaction levels, allowing them to make data-driven decisions that improve customer loyalty and retention. Some of the key benefits of using Delighted include:

• Improved customer retention: By collecting and analyzing customer feedback, businesses can identify areas for improvement, leading to higher levels of customer satisfaction and retention.


• Increased customer loyalty: By using NPS tracking, businesses can measure customer loyalty and identify the promoters who will help spread positive word-of-mouth.


• Enhanced customer experience: By responding to real-time feedback, businesses can quickly address any issues or concerns their customers may have, making for a better overall experience.


• Streamlined feedback collection: Delighted's automated feedback collection and integration with popular software tools makes it easy for businesses to streamline their feedback collection and analysis processes.

Overall, Delighted is an excellent tool for businesses looking to collect and analyze customer feedback in real-time to improve customer experience, retention, and loyalty.

For more information, visit https://delighted.com/.

7. Medallia

Medallia is a customer feedback software solution that specializes in helping businesses identify customer needs and expectations by analyzing feedback and sentiment. With Medallia’s advanced text analytics, businesses can gain valuable insights into customer opinions, preferences, and concerns.

Features and Benefits of Medallia:

• Advanced Text Analytics: Medallia’s advanced text analytics uses natural language processing (NLP) and sentiment analysis to uncover the true meaning behind customer feedback. This allows businesses to quickly identify areas that need improvement and take action to address customer concerns.


• Personalized Surveys: Medallia’s platform allows businesses to create personalized surveys that target specific customer segments with relevant questions. This helps businesses gather more accurate and meaningful feedback that can guide decision-making.


• Integrations with Popular Software Tools: Medallia integrates with popular software tools, including Salesforce, Zendesk, and Tableau, for seamless data sharing and reporting. This makes it easy for businesses to connect feedback data with other key business metrics and get a more holistic view of the customer experience.

Overall, Medallia’s powerful features and integrations help businesses gain a deeper understanding of their customers and take action to improve the customer experience. Through personalized surveys and advanced text analytics, businesses can increase customer satisfaction and loyalty, ultimately driving better business performance.

Zendesk: Features and Benefits

Zendesk is a top-rated customer feedback software that helps businesses manage customer support. It provides a robust platform for businesses to manage tickets, chats, emails, and incoming requests from a single, easy-to-use interface.

Customizable Surveys

One of the key features of Zendesk is its customizable survey tool that can be used to collect feedback from customers. The survey tool can be designed to match the branding of the business and can include custom fields for collecting specific information. This allows businesses to gather more detailed feedback from their customers easily.

Real-Time Feedback Tracking

Zendesk also offers real-time feedback tracking, allowing businesses to monitor customer feedback as it is received. This feature helps businesses to stay on top of customer issues and address them promptly. The real-time tracking also provides insight into trends in customer feedback and can help a business to identify common issues or opportunities for improvement.

Advanced Reporting and Analytics

Zendesk provides advanced reporting and analytics features that help businesses to make data-driven decisions. Businesses can track key metrics such as response times and customer satisfaction, and generate reports to analyze trends over time. This helps businesses to identify areas where they need to improve their customer service and make data-driven decisions about how to improve their processes.

Overall, Zendesk is a powerful tool that can help businesses manage their customer support more effectively. With customizable surveying, real-time feedback tracking, and advanced reporting and analytics, businesses can gather valuable insights into customer feedback, improve their processes, and enhance customer satisfaction.

AskNicely: Features and Benefits

AskNicely is a top customer feedback software that helps businesses to gather insights from customers, improve customer satisfaction, and boost ROI. Here are the features and benefits that make AskNicely stand out:

Easy-to-use Interface

AskNicely provides an easy-to-use interface that allows businesses to send personalized surveys to their customers via email, SMS, or web. The intuitive dashboard makes it easy to track survey responses, analyze data, and visualize trends.

Real-time Feedback Tracking

AskNicely's real-time feedback tracking feature allows businesses to get instant feedback from customers and track their satisfaction levels over time. This helps businesses to identify areas for improvement and take action before customer issues spiral out of control.

Integrations with Popular Software Tools

AskNicely integrates with popular software tools such as Salesforce, HubSpot, Slack, and Zapier. This allows businesses to automate workflows, streamline processes, and get a 360-degree view of their customers across different channels.

In summary, AskNicely is a powerful customer feedback software that empowers businesses to gain valuable insights from their customers and take action to improve their overall experience. Its easy-to-use interface, real-time feedback tracking, and integrations with popular software tools make it a top choice for businesses of all sizes.

10. SurveyGizmo

If you're looking for a powerful and reliable customer feedback software for your business, SurveyGizmo is an excellent choice. This cloud-based platform offers a wide range of features and benefits to help you create, manage, and analyze surveys with ease.

Features and Benefits

• Powerful survey creation capabilities – SurveyGizmo has a user-friendly survey builder that allows you to create customized surveys quickly. You can choose from various question types, add multimedia, and even create complex surveys with logic and branching.


• Advanced reporting and analytics – With SurveyGizmo, you can analyze your data in real-time using various reporting and analytics tools. You can generate custom reports, visualizations, and dashboards to easily understand your data and make informed decisions.


• Integrations with popular software tools – SurveyGizmo integrates with a wide range of popular software tools, including Salesforce, Hubspot, and Zapier. This means you can easily import and export data to and from other platforms, streamline your workflows, and automate your processes.


• White-labeling and branding options – With SurveyGizmo, you can brand your surveys and customize the look and feel to match your brand identity. You can also white-label the platform to make it seamlessly integrate into your website or app.


• Excellent customer support – SurveyGizmo offers excellent customer support to help you get the most out of the platform. You can access a wide range of resources, including tutorials, FAQs, and a knowledge base. Additionally, you can contact the support team via phone, email, or live chat.

Overall, SurveyGizmo is an excellent customer feedback software that offers powerful survey creation capabilities, advanced reporting and analytics, integrations with popular software tools, and excellent customer support. Whether you're a small business or a large enterprise, SurveyGizmo can help you get the feedback you need to grow your business and improve your customer experience.

If you're interested in SurveyGizmo, you can visit their website and sign up for a free trial to see how the platform works for your business.

Conclusion

After evaluating the top customer feedback software options in 2022, it's clear that this tool is essential for any business looking to improve the customer experience. Key features such as feedback collection, analysis, and reporting can help businesses to identify areas of improvement and make data-driven decisions.

Key Takeaways:

• Customer feedback software helps to capture, analyze and report on customer feedback effectively, helping businesses to gather key insights and make informed decisions.


• Features such as sentiment analysis, text analytics, and AI-powered tools make it easier for businesses to make sense of customer feedback data, offering valuable insights into customer preferences, pain points, and requirements.


• Whether you're a small business or a large corporation, there's a customer feedback software option out there that will meet your unique needs and budget. Consider factors such as pricing, integrations, and user experience to help you choose the right option for your business.

Overall, our recommendation for the best customer feedback software option depends on the unique needs of your business. However, we highly recommend ExactBuyer's real-time contact and company data and audience intelligence solutions. With unlimited searches, AI-powered search capabilities and native integrations with Hubspot and Salesforce, ExactBuyer can provide valuable insights into customer preferences and help you build more targeted audiences to improve the customer experience.

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