Introduction

Every business wants to make more sales and increase their revenue. It's the ultimate goal, right? However, achieving this is not always easy. In order to sell effectively, you need to understand the psychology of persuasion. Persuasion is an art and there are defined techniques that can help you win over potential customers.

In this post, we'll discuss 10 sales techniques that are guaranteed to boost your revenue. Whether you run a small business or work in sales for a large corporation, these techniques will help you get better results from your sales efforts.

And, to make things even easier, we'll show you how ExactBuyer can help you implement these techniques and achieve better sales results.

What is ExactBuyer?

ExactBuyer is a powerful sales intelligence tool that helps businesses improve their sales performance. The tool provides sales practitioners with sales triggers and insights to help them engage the right prospects at the right time, with the right message.

ExactBuyer also offers a vast range of sales enablement features such as account mapping, lead generation, opportunity insights, and many more that can help you improve your sales game.

At its core, ExactBuyer incorporates an AI and Machine Learning-powered buyer intent data technology, capable of monitoring over 20,000 B2B websites and several social media networks to detect patterns in buying behavior, and alerting sales teams the moment their prospects express buying signals online or anywhere within their digital footprint.

Ready to boost your sales? Let's get started with the 10 sales techniques that will help you achieve better results.

10 Sales Techniques Guaranteed to Boost Your Revenue

1. Listen more than you speak

One of the keys to effective sales is to be a good listener. If you listen more than you speak, you'll be able to understand your customer's needs and tailor your pitch accordingly.

ExactBuyer tip: Utilize company and key contact data within ExactBuyer to identify key areas of interest and topics of discussion when engaging with potential buyers.

2. Build rapport

People buy from people they like and trust. Building rapport with your potential clients is vital in convincing them to do business with you.

ExactBuyer tip: Use the account mapping feature in ExactBuyer to map out key stakeholders within the potential buyer's organization and identify possible contacts within other departments. Use the information to establish a rapport with these prospects.

3. Use social proof

Social proof is a powerful tool in persuasion. When people see that others have purchased your product or service and had a positive experience, they are more likely to do business with you.

ExactBuyer tip: Use the opportunity insights feature in ExactBuyer to identify possible trigger events that may have driven prior customers to buy. Use these insights to craft persuasive messaging that highlights the benefits of your product/service and features endorsements from satisfied customers.

4. Understand your customer's pain points

In order to sell effectively, you need to understand your customer's pain points. What are they struggling with? What are their biggest challenges?

ExactBuyer tip: Use buyer intent data within ExactBuyer to identify specific pain points of potential clients so that you can adapt your messaging to meet their expressed needs.

5. Demonstrate value

In order to persuade someone to buy your product or service, you need to demonstrate its value. Show how your product can solve their problems or make their life easier.

ExactBuyer tip: Use the automatic proposal generator feature within ExactBuyer to craft compelling presentations that highlight the specific benefits of your product/service in relation to each prospect's expressed needs.

6. Follow up

Following up with potential clients is essential in sales. It shows that you are interested in their business and helps to build a relationship.

ExactBuyer tip: Use the lead generation and messaging features within ExactBuyer to execute text, email, and call follow-ups with your prospects. Use the response insights within the platform to craft follow-up messaging that showcases the interests of each prospect.

7. Use scarcity

The scarcity principle is a powerful persuasion tool. If people think that they may miss out on a product or service, they are more likely to buy it.

ExactBuyer tip: Use the opportunity insights feature within ExactBuyer to identify potential opportunities with prospects that have perceived urgency or deadlines to meet. Use this urgency to anchor important meetings and availability, and drive prospects toward booking a meeting with you.

8. Use the power of storytelling

People love stories. Use the power of storytelling to create emotion and develop a deeper connection with your potential clients.

ExactBuyer tip: Use the company and key contact data within ExactBuyer to research the company's history, achievements or significant milestones in order to craft relevant stories of how your product/service has helped companies similar to theirs in the past. Use these stories to gain the trust of your prospects.

9. Create a sense of urgency

Creating a sense of urgency can help to persuade potential clients to take action. Use limited time offers, product availability, or other persuasive tactics to drive a sense of urgency.

ExactBuyer tip: Use custom triggers within ExactBuyer to create alerts for significant events such as contract renewals, end-of-the-year financial planning, or personnel onboarding. Use these triggers to drive urgency and showcase opportunities to prospects.

10. Always be closing

The famous sales line from the movie "Glengarry Glen Ross" is true. In order to sell, you always need to be closing. Even if a potential client is not ready to buy right now, you can still use this opportunity to build a relationship and be top of mind for future business.

ExactBuyer tip: Use the lead generation feature of ExactBuyer to build your sales pipeline and always have leads readily available. Use the insights provided in the platform to create appropriate messaging that will help keep you top of mind for future business.

Conclusion

Selling is a difficult art, but it is not impossible. By following these ten sales techniques, you can improve your sales performance and increase your revenue. And, by using ExactBuyer, you can make the implementation of these techniques easier and more effective.

Sign up for ExactBuyer today and start implementing these techniques to see better results in your sales efforts.